Commercetools is widely recognized as the gold standard for composable commerce backends. Its MACH-based architecture (Microservices, API-first, Cloud-native, Headless) has made it the go-to choice for enterprises that want flexibility, scalability, and future-proof commerce infrastructure. But here’s the catch: while Commercetools delivers backend freedom, many brands discover that the frontend becomes the bottleneck. Without the right frontend strategy, the agility of Commercetools never fully reaches the customer experience.
This is where frontend management platforms (FMPs) like Laioutr come in. By providing the missing layer of agility at the frontend, Laioutr ensures that Commercetools projects achieve their promise,lower TCO, faster ROI, and storefronts that drive growth.
Let’s start with why brands choose Commercetools in the first place:
API-first design → seamless integration with any service (CMS, PIM, search, payments, etc.)
Microservices architecture → scalable, independent services that evolve without downtime
Cloud-native → elastic scaling, global reach
Headless flexibility → the freedom to design unique customer experiences
This backend power gives enterprises control over their digital commerce strategy. They can build the stack that fits their business,not the other way around.
But what about the frontend,the part customers actually see?
Even with Commercetools, many brands rely on two approaches to build their frontend:
Fast to launch, but rigid in customization
Hard to adapt for multi-market setups
Requires rebuilds every 3–4 years
Often fails Core Web Vitals and accessibility standards
Maximum flexibility, but slow and expensive
Every campaign requires developer involvement
Creates technical debt over time
Rebuild cycles inflate TCO
Result: Either way, the frontend undermines the backend agility that Commercetools provides. Marketing teams wait weeks for campaigns. Developers burn resources on routine fixes instead of innovation. Costs spiral.
The frontend is where customers interact with your brand. It’s also where backend flexibility translates into real business outcomes.
Without the right frontend, Commercetools projects face:
Slower campaigns → missed seasonal opportunities
Poor performance → SEO penalties, higher bounce rates
Compliance risks → WCAG accessibility and GDPR issues
High costs → developer dependency and rebuild cycles
In other words: the backend may be composable, but the business isn’t agile.
Laioutr is a frontend management platform built to complement Commercetools. It ensures that backend freedom translates into frontend speed, compliance, and scalability. Here’s how:
Laioutr provides an enterprise-grade component library for eCommerce:
Product listings, carts, checkout flows
Optimized for Core Web Vitals and performance
WCAG-compliant for accessibility
Customizable with design tokens
Impact: Storefronts can be assembled in days, not months.
No sync jobs. No fragile connectors. Laioutr connects directly to Commercetools APIs.
Product data, prices, and stock flow in real time
Checkout and customer accounts fully integrated
Live, accurate storefronts at all times
Impact: Reliable, consistent customer experiences.
Marketers and merchandisers can launch campaigns and landing pages directly. No developer tickets required.
Impact: Campaigns live in hours, not weeks → faster ROI.
Commercetools excels at handling multi-region setups. Laioutr matches this flexibility at the frontend:
Clone storefronts for new markets
Localize currencies, content, and compliance rules
Keep global branding consistent with design tokens
Impact: Faster international launches with predictable costs.
Laioutr storefronts are:
WCAG-compliant → accessibility guaranteed
GDPR-ready → privacy-first by design
Core Web Vitals-optimized → faster load times, stronger SEO
Impact: Reduced legal risks, higher conversions, better organic growth.
Build: €150k
Dev overhead: €400k over 5 years
Rebuild cycle: €100k
Compliance & optimization projects: €100k
Missed revenue from delays: €1.5M
Total 5-Year TCO = €2.25M
Setup: €30k
License: €250k over 5 years
Reduced dev overhead: €200k
Compliance & performance: included
Campaign delays avoided: +€1.5M captured revenue
Total 5-Year TCO = €480k
Savings: €1.77M over 5 years,plus faster market expansion.
A consumer electronics brand running Commercetools wanted to expand into 3 new European markets.
Without Laioutr:
€100k developer cost per market
Campaigns delayed by 3 weeks on average
With Laioutr:
Storefronts cloned and localized in weeks
Business teams launched campaigns directly
Developers focused on innovation and integrations
Result: €500k faster revenue capture + €200k cost savings in the first year.
Commercetools delivers backend freedom. Laioutr delivers frontend agility. Together, they make composable commerce a reality across the entire stack:
✅ Backend APIs that scale with your business
✅ Frontend components optimized for performance and compliance
✅ Visual editing that empowers business teams
✅ Multi-market scaling without chaos
✅ Lower TCO and faster ROI
Composable commerce is not just about APIs and backends. It’s about creating an ecosystem where businesses can move fast, scale globally, and deliver best-in-class customer experiences. Commercetools provides the foundation. But without solving the frontend bottleneck, brands don’t unlock the full promise of composable commerce.
That’s where Laioutr comes in: a frontend management platform designed to make Commercetools projects faster, cheaper, and more scalable.
📅 Book a demo today and see how Laioutr and Commercetools can power your next-generation eCommerce stack.