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[Go to home](https://www.laioutr.com/en)
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Web, Product and Digital Experience Analytics
Laioutr
Google Tag Manager
Available
Google Tag Manager manages and publishes marketing tags without direct code changes.
- [~~Documentation~~](https://docs.laioutr.io/apps/app-docs/gtm)
## Leading brands. Proven growth.
[](https://www.laioutr.com/en/apps/shopify)
Laioutr
[Shopify](https://www.laioutr.com/en/apps/shopify)
Shopify is a commerce platform for selling online and in physical retail.
[](https://www.laioutr.com/en/apps/shopware)
Laioutr
[Shopware](https://www.laioutr.com/en/apps/shopware)
Shopware is a flexible ecommerce platform from Europe for product catalogs and omnichannel commerce.
[](https://www.laioutr.com/en/apps/adobe-commerce)
Laioutr
[Adobe Commerce](https://www.laioutr.com/en/apps/adobe-commerce)
Adobe Commerce is an enterprise commerce platform for complex, global B2C and B2B scenarios.
Planned
[](https://www.laioutr.com/en/apps/b2b-sellers)
Laioutr
[B2Bsellers](https://www.laioutr.com/en/apps/b2b-sellers)
B2B suite for Shopware that turns an online store into a professional B2B commerce platform.
Planned
[](https://www.laioutr.com/en/apps/commerce-layer)
Laioutr
[Commerce Layer](https://www.laioutr.com/en/apps/commerce-layer)
Commerce Layer is a headless commerce platform for making inventory and catalogs available online.
[](https://www.laioutr.com/en/apps/commercetools)
Laioutr
[Commercetools](https://www.laioutr.com/en/apps/commercetools)
Commercetools is a SaaS-based headless ecommerce platform used worldwide.
[](https://www.laioutr.com/en/apps/emporix)
Laioutr
[Emporix](https://www.laioutr.com/en/apps/emporix)
Emporix is a composable, API-first commerce platform for scalable B2B and B2C scenarios.
Planned
[](https://www.laioutr.com/en/apps/hcl-software)
Laioutr
[HCL Software](https://www.laioutr.com/en/apps/hcl-software)
Enterprise suite for digital commerce and experience with extensive configurability.
Planned
[](https://www.laioutr.com/en/apps/intershop)
Laioutr
[Intershop](https://www.laioutr.com/en/apps/intershop)
Enterprise commerce platform for complex B2B and B2C business models.
Planned
[](https://www.laioutr.com/en/apps/magento-2)
Laioutr
[Magento 2](https://www.laioutr.com/en/apps/magento-2)
Widely used, extensible commerce platform for B2C and B2B scenarios.
[](https://www.laioutr.com/en/apps/oxid-eshop)
Laioutr
[OXID eShop](https://www.laioutr.com/en/apps/oxid-eshop)
OXID eShop is an extensible commerce platform for complex B2B and B2C requirements.
Planned
[](https://www.laioutr.com/en/apps/patchworks)
Laioutr
[Patchworks](https://www.laioutr.com/en/apps/patchworks)
Patchworks is a low-code iPaaS that connects ecommerce, ERP, WMS, 3PL, and marketplaces.
Planned
[](https://www.laioutr.com/en/apps/PrestaShop)
Laioutr
[Prestashop](https://www.laioutr.com/en/apps/PrestaShop)
Open-source commerce platform for small and midsize merchants in Europe and beyond.
Planned
[](https://www.laioutr.com/en/apps/saleor)
Laioutr
[Saleor](https://www.laioutr.com/en/apps/saleor)
Open-source, API-first commerce platform built on GraphQL for custom storefronts.
Planned
[](https://www.laioutr.com/en/apps/salesforce-commerce-cloud)
Laioutr
[Salesforce Commerce Cloud](https://www.laioutr.com/en/apps/salesforce-commerce-cloud)
Salesforce Commerce Cloud is a cloud-based enterprise commerce platform for businesses of any size.
Planned
[](https://www.laioutr.com/en/apps/sap-commerce-cloud)
Laioutr
[SAP Commerce Cloud](https://www.laioutr.com/en/apps/sap-commerce-cloud)
Enterprise commerce platform for complex catalogs, pricing models, and omnichannel journeys.
Planned
[](https://www.laioutr.com/en/apps/scayle)
Laioutr
[Scayle](https://www.laioutr.com/en/apps/scayle)
SCAYLE is a commerce engine that helps brands and retailers scale their business.
Planned
[](https://www.laioutr.com/en/apps/spryker)
Laioutr
[Spryker](https://www.laioutr.com/en/apps/spryker)
Composable commerce platform for sophisticated B2B and B2C business models.
[](https://www.laioutr.com/en/apps/sylius)
Laioutr
[Sylius](https://www.laioutr.com/en/apps/sylius)
Sylius is a developer-friendly ecommerce framework for B2C and B2B shopping experiences.
Planned
[](https://www.laioutr.com/en/apps/vendure)
Laioutr
[Vendure](https://www.laioutr.com/en/apps/vendure)
Vendure is a headless commerce platform for businesses with complex requirements.
Coming Soon
[](https://www.laioutr.com/en/apps/vtex)
Laioutr
[VTEX](https://www.laioutr.com/en/apps/vtex)
Cloud-native, composable commerce platform for B2B and B2C at scale.
Planned
[](https://www.laioutr.com/en/apps/websale)
Laioutr
[Websale](https://www.laioutr.com/en/apps/websale)
Stable, enterprise-ready commerce backend for complex retail environments.
## Frequently asked questions about Google Tag Manager with Laioutr
How does Google Tag Manager fit into a Laioutr storefront?
Google Tag Manager bundles marketing and analytics tags in one container, so tags are deployed without direct code changes in every release. In a Laioutr storefront, you coordinate that tag configuration with the experiences you orchestrate.
Can I use Google Tag Manager with Laioutr today?
Yes, the Google Tag Manager app is available in the Laioutr App Store. You activate it at project level and configure it centrally, so your tag container works with the storefront without custom glue code.
Can I keep consent rules in sync with my tags using Google Tag Manager?
Yes. Laioutr keeps experiments, campaigns and consent rules in sync with your Google Tag Manager container, so tag behavior matches the experiences running in the storefront.
Where do I find setup details for the Google Tag Manager app?
Laioutr maintains dedicated documentation for the Google Tag Manager app, and that is the place for setup details. Tag management itself continues to happen in your Google Tag Manager container.
Strategy call
## Ready to turn your frontend into a control layer?
Show us your stack, your roadmap, your replatforming scenario, and we'll show you how Laioutr fits, what it costs, and how fast you go live.
*"After 30 minutes, we knew Laioutr makes our replatforming feasible." - Daniel B., CEO,* [*hygibox.de*](https://hygibox.de)
[Book a demo](https://www.laioutr.com/en/contact)
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