5.0 stars on OMR Reviews. EU server location. BFSG-ready. In use with DACH Adobe Commerce partners.
Magento 2 x Laioutr
Headless for Adobe Commerce, without Adobe Suite lock-in.
The Frontend Management Platform for Adobe Commerce. Visual page builder, 70+ e-commerce components including B2B building blocks, EU hosting. Live faster than PWA Studio, multi-backend capable, compatible with Company Accounts, Negotiable Quotes, and Shared Catalogs.
Feel free to reach out to one of our partners for your e-commerce frontend built on Laioutr.
5/5
OMR Reviews
70+
E-commerce components
Lighthouse 100
Performance from day 1
Made in EU
GDPR-compliant, servers in Germany
What does headless mean for Adobe Commerce?
Headless for Adobe Commerce separates the frontend, everything your customers see, from the Adobe Commerce backend with products, Company Accounts, Quote Management, and Approval Workflows. Instead of the default storefront, the frontend connects via the Adobe Commerce GraphQL API and can be designed freely, without theme limits and with full performance control.
1. The backend stays Adobe Commerce
Adobe Commerce still manages products, Company Accounts, Negotiable Quotes, Approval Workflows, Shared Catalogs, Tiered Pricing, stores, and checkout. You keep using the Adobe Commerce admin unchanged, with all B2B modules and Adobe Sensei features.
2. The frontend is chosen
You have four established options: Hyvä Themes (performance without headless), PWA Studio (Adobe's official headless), Custom Build (Next.js or Nuxt), or a Frontend Management Platform like Laioutr.
3. Data flows via GraphQL in real time
No data duplication, no sync conflicts. Laioutr talks directly to the Adobe Commerce GraphQL API, including all B2B endpoints for Company Accounts, Quotes, and Approvals.
Benefits
Which frontend options do you have for Adobe Commerce?
Adobe Commerce has the same frontend landscape as Magento Open Source, but with enterprise consequences. Four options are established in the market. Here's where each one pays off for Adobe Commerce buyers.
1. Hyvä Themes
A performance theme alternative to the default storefront, Twig-based, not headless. Also works with Adobe Commerce, but you lose the Adobe stack advantage. Makes sense when you use Adobe Commerce primarily for its B2B features but don't need the Adobe Suite stack.
2. PWA Studio
Adobe's official headless product, React-based, with the deepest Adobe stack integration through Adobe Sensei and AEM. Makes sense when you want to stay strategically in the Adobe stack and have a React team plus a six- to twelve-month engineering budget.
3. Custom Build (Next.js or Nuxt)
Maximum control, highest effort. A six- to twelve-month build phase plus ongoing maintenance. Makes sense for enterprise teams with dedicated frontend engineering and highly specific B2B requirements.
4. Laioutr DXP
Frontend Management Platform with a visual builder, 70+ components including B2B building blocks, EU hosting, and multi-backend support. Makes sense when you want to go live fast, need standard B2B features out of the box, and want to keep your Adobe stack optionality open.
USE CASES
What you build with Laioutr for Adobe Commerce
Laioutr is built for Adobe Commerce setups that want to scale B2B workflows without being tied to the Adobe stack. From the Company Account portal to the multi-brand storefront.
B2B portals with Company Accounts, Negotiable Quotes, and Shared Catalogs
Adobe Commerce B2B delivers the complete workflows. Laioutr calls the GraphQL API directly and renders customer-group-specific frontends with approval flows, quote negotiation, and customer-specific assortments.
Multi-brand storefronts on one Adobe Commerce Cloud instance
Multiple brands on one Cloud instance, with their own frontends, their own domains, a shared backend, and a shared B2B configuration.
International multi-store setups with localized B2B workflows
Adobe Commerce Stores, Store Views, and Websites per market, with localized B2B workflows like Tax IDs, quote templates, and approval hierarchies.
Replatforming from the default theme or PWA Studio to Laioutr
An existing frontend stack (default or PWA Studio) is to be replaced without touching the Adobe Commerce backend. Phased migration.
Greenfield storefronts on new Adobe Commerce projects
New Adobe Commerce project, fresh start. With Laioutr themes and the UI library, you're in production in weeks instead of investing six months in a PWA Studio custom build.
Replatforming support when moving from Adobe Commerce to other backends
You're planning a move away from Adobe Commerce down the line, say to commercetools or Shopware. Laioutr supports this move without having to rebuild the frontend.
Laioutr vs. Adobe PWA Studio
The honest enterprise comparison
PWA Studio is Adobe's official headless product for Adobe Commerce, React-based, deeply integrated into the Adobe stack, with a direct Adobe roadmap and connections to Adobe Sensei and AEM. Laioutr is a complete Frontend Management Platform with a visual builder, a component library, and multi-backend support. Both work with Adobe Commerce. Those who want to stay in the Adobe stack get the most native solution with PWA Studio. Those who consider multi-backend optionality strategically important or want to launch faster are more productive with Laioutr.
Compare differences | Laioutr DXP | Adobe PWA Studio |
|---|---|---|
Builder und B2B-Komponenten Was Sie aus der Box bekommen, mit Fokus auf Enterprise-B2B. | ||
Visueller Page Builder Drag-and-Drop-Editor für Marketing- und Content-Teams. | Inklusive (Studio) Live-Preview, komponentenbasiert | Nicht enthalten Reine Code-Entwicklung in React |
B2B-Komponenten Vorgefertigte UI-Bausteine für Company Accounts, Quotes und Approvals. | 70+ Komponenten B2B-Bausteine inkl. Quote-Frontends | Venia-Beispiel B2B-UI selbst aufbauen |
Themes und Vorlagen Startpunkt für neue Storefronts ohne Greenfield-Aufwand. | Vorgefertigte Themes Sofort einsatzbereit, voll erweiterbar | Venia-Skeleton Demo-Storefront als Starthilfe |
Hosting Wo das Frontend ausgeliefert wird und wer es betreibt. | Inklusive (EU-CDN) Laioutr Cloud, kein separater Deploy | Selbst hosten Vercel, AWS, eigene Infrastruktur |
Architektur und Adobe-Stack Wie eng die Integration in Adobe Experience Cloud ist. | ||
Backend-Flexibilität Welche E-Commerce-Backends sich anbinden lassen. | Multi-Backend Adobe Commerce, Shopware, commercetools, weitere | Nur Adobe Commerce Lock-in zum Adobe-Stack |
Adobe-Suite-Integration Wie tief die Anbindung an AEM, Sensei, Analytics, Target ist. | Über API Sensei und AEM via Standard-Integration | Native Integration Tiefste Adobe-Stack-Bindung |
Performance und Core Web Vitals Wie viel Aufwand für Lighthouse-100-Niveau nötig ist. | Out of the box Lighthouse 100 als Default-Ziel | Manuelles Tuning Performance-Engineering durch Team |
BFSG und WCAG 3.0 Konformität mit Barrierefreiheitsstärkungsgesetz und WCAG 3.0. | Im Standard WCAG 3.0, BFSG, EN 301 549 | Eigenverantwortung Audit separat erforderlich |
Team und Wirtschaftlichkeit Wer mit der Plattform produktiv ist und was es Sie über die Zeit kostet. | ||
Lernkurve Wie schnell ein neues Teammitglied produktiv wird. | Niedrig Marketing onboardet in Tagen | Hoch React, GraphQL, Adobe-Stack |
Time-to-Launch Realistische Zeitspanne bis zum Live-Gang einer neuen Storefront. | Wochen Mit Themes und B2B-Komponenten | Monate Code-First, Adobe-Stack-Setup |
Ideales Team-Setup Wer mit der Plattform arbeiten kann und wer arbeiten muss. | Cross-funktional Marketing, Design und Dev gemeinsam | Engineering-only React-Team mit Adobe-Stack-Erfahrung |
Total Cost of Ownership Software plus Engineering plus Wartung über 3 bis 5 Jahre. | SaaS (planbar) Hosting und Komponenten inklusive Preise ansehen | Open Source plus Engineering Hohe Build- und Wartungs-Kosten |
All data is based on publicly available information, insights from sales conversations with DACH e-commerce brands, and our own platform testing. As of April 2026. Adobe Commerce features may have evolved since then.
MAGENTO 2
When PWA Studio is the right choice
You've committed strategically and permanently to Adobe Experience Cloud, you actively use Adobe Sensei, AEM, Adobe Analytics, and Adobe Target, you have a React team with Adobe stack experience, and Adobe Suite lock-in is strategically fine for you. Classic use case: an enterprise Adobe customer with an existing Adobe Suite strategy and a six- to seven-figure engineering budget.
LAIOUTR
When Laioutr is the right choice
You want weeks instead of months to go-live, you want to keep your backend options open (maybe commercetools or Shopware down the line), standard B2B features should be available out of the box, marketing should build pages independently, you need BFSG compliance without a separate audit. Classic use case: an Adobe Commerce customer who values the B2B features but doesn't want to commit to the full Adobe Suite stack.
You don't have to do this alone. Our certified Adobe Solution Partners have delivered Adobe Commerce frontend projects with Laioutr, from default theme migrations to PWA Studio replatformings.
FAQ