5.0 stars on OMR Reviews. EU server location. BFSG-ready. In use with DACH Magento partners.
Magento 2 x Laioutr
Headless for Magento 2, without the PWA Studio complexity.
The Frontend Management Platform for Magento 2 and Adobe Commerce. Visual page builder, 70+ e-commerce components, EU hosting. Live faster than PWA Studio, more performant than Luma, without Hyvä theme limits. Multi-backend capable.
Feel free to reach out to one of our partners for your e-commerce frontend built on Laioutr.
5/5
OMR Reviews
70+
E-commerce components
Lighthouse 100
Performance from day 1
Made in EU
GDPR-compliant, servers in Germany
100% Match
What does headless mean for Magento 2?
Headless for Magento separates the frontend, everything your customers see, from the Magento backend with products, orders, checkout, and stores. Instead of the default Luma storefront, the frontend connects via the Magento REST API or GraphQL and can be designed freely, without theme limits and with full performance control.
1. The backend stays Magento
Magento 2 or Adobe Commerce still manages products, categories, stores, customer groups, orders, taxes, and checkout. You keep using the Magento admin unchanged, with all extensions and workflows.
2. The frontend is chosen
You have four established options: Hyvä Themes (performance without headless), PWA Studio (Adobe's official headless), Custom Build (Next.js or Nuxt), or a Frontend Management Platform like Laioutr. Each has its place.
3. Data flows via the API Platform in real time
No data duplication, no sync conflicts. Laioutr talks directly to the Magento REST API and GraphQL, including multi-store, customer-group, and Adobe Commerce B2B support.
Benefits
Which frontend options do you have for Magento?
Magento has the richest frontend landscape of all the major e-commerce platforms. Four options are established in the market, each with clear strengths and weaknesses. Here's where each one pays off.
1. Hyvä Themes
A performance theme alternative to Luma, significantly faster than the default theme, Twig-based, not headless. Very popular in the DACH Magento ecosystem. Makes sense when you want to solve the performance problems of the Luma storefront without making the jump to a headless architecture. If Hyvä meets your requirements, you don't need Laioutr.
2. PWA Studio
Adobe's official headless product for Magento and Adobe Commerce, React-based, deeply integrated into the Adobe stack. Makes sense for mature React teams with an Adobe strategy and a six-figure engineering budget. PWA Studio is code-first and requires standalone maintenance.
3. Custom Build (Next.js or Nuxt)
Maximum control, highest effort. A six- to twelve-month build phase, ongoing maintenance by an in-house React or Vue team. Makes sense when frontend engineering is your strategic core competency.
4. Laioutr DXP
Frontend Management Platform with a visual builder, 70+ components, EU hosting, and multi-backend support. Fastest time-to-launch, lowest learning curve, backend optionality for the future. Makes sense when you want to go live fast, need marketing velocity, and don't want to be locked into Adobe.
USE CASES
What you build with Laioutr for Magento
Laioutr is built for Magento setups that need to change or modernize fast. From the multi-store setup to the PWA Studio migration.
Multi-store storefronts on one Magento backend
Magento Multi-Store with Stores, Store Views, and Websites. Its own layout, its own assortments, its own languages per store, with a unified backend.
B2B portals with Adobe Commerce B2B features
Adobe Commerce B2B delivers Company Accounts, Quote Management, Negotiable Quotes, Approval Workflows. Laioutr renders these workflows in dedicated B2B components.
Replatforming from Luma to headless without touching the backend
The Luma storefront is replaced, the Magento backend stays unchanged. Phased migration, with a clear rollback plan.
Replatforming from PWA Studio with high maintenance effort
An existing PWA Studio stack is to be replaced because the React team has been thinned out or maintenance costs are rising. Laioutr takes over with a low learning curve.
Greenfield storefronts on new Magento projects
New Magento project, fresh start. With Laioutr themes and the UI library, you're in production in weeks.
Multi-brand setups on Adobe Commerce
Multiple brands on one Adobe Commerce instance with standalone frontends, their own domains, and a shared backend.
Laioutr vs. Adobe Commerce PWA Studio
The honest comparison
PWA Studio is Adobe's official headless product for Magento and Adobe Commerce, React-based, deeply integrated into the Adobe stack, and developed by Adobe itself. Laioutr is a complete Frontend Management Platform with a visual builder, a component library, and multi-backend support. Both work with Magento. Those who want to launch fast and work cross-functionally are more productive with Laioutr. Those who want to stay in the Adobe stack get the most native solution with PWA Studio.
Compare differences | Laioutr DXP | PWA Studio |
|---|---|---|
Builder und Komponenten Was Sie aus der Box bekommen und was Sie selbst aufbauen müssen. | ||
Visueller Page Builder Drag-and-Drop-Editor für Marketing- und Content-Teams. | Inklusive (Studio) Live-Preview, komponentenbasiert | Nicht enthalten Reine Code-Entwicklung in React |
E-Commerce-Komponenten Vorgefertigte UI-Bausteine für Storefronts, Produkt- und Landingpages. | 70+ Komponenten Design-Token-basiert, anpassbar | Venia-Beispiel Demo-Storefront, eigener Ausbau erforderlich |
Themes und Vorlagen Startpunkt für neue Storefronts ohne Greenfield-Aufwand. | Vorgefertigte Themes Sofort einsatzbereit, voll erweiterbar | Venia-Skeleton Demo-Storefront als Starthilfe |
Hosting Wo das Frontend ausgeliefert wird und wer es betreibt. | Inklusive (EU-CDN) Laioutr Cloud, kein separater Deploy | Selbst hosten Vercel, AWS, eigene Infrastruktur |
Architektur und Compliance Wie flexibel die Plattform ist und was Sie regulatorisch mitbekommen. | ||
Backend-Flexibilität Welche E-Commerce-Backends sich anbinden lassen. | Multi-Backend Magento, Shopify, Shopware, weitere | Nur Magento / Adobe Commerce Lock-in zum Adobe-Stack |
Performance und Core Web Vitals Wie viel Aufwand für Lighthouse-100-Niveau nötig ist. | Out of the box Lighthouse 100 als Default-Ziel | Manuelles Tuning Performance-Engineering durch Team |
BFSG und WCAG 3.0 Konformität mit Barrierefreiheitsstärkungsgesetz und WCAG 3.0. | Im Standard WCAG 3.0, BFSG, EN 301 549 | Eigenverantwortung Audit separat erforderlich |
Datenschutz und Serverstandort Wo Daten verarbeitet werden und welche EU-Verträge gelten. | EU und Deutschland EU-Standardvertrag, deutschsprachiger Support | Hosting-abhängig Je nachdem, wo Sie deployen |
Team und Wirtschaftlichkeit Wer mit der Plattform produktiv ist und was es Sie über die Zeit kostet. | ||
Lernkurve Wie schnell ein neues Teammitglied produktiv wird. | Niedrig Marketing onboardet in Tagen | Hoch React, GraphQL, Adobe-Stack |
Time-to-Launch Realistische Zeitspanne bis zum Live-Gang einer neuen Storefront. | Wochen Mit Themes und UI-Bibliothek | Monate Code-First, Adobe-Stack-Setup |
Ideales Team-Setup Wer mit der Plattform arbeiten kann und wer arbeiten muss. | Cross-funktional Marketing, Design und Dev gemeinsam | Engineering-only React-Team mit Adobe-Stack-Erfahrung |
Preismodell Wie sich Kosten zusammensetzen, Software plus Betrieb plus Entwicklung. | SaaS (planbar) Transparente Pläne, Hosting inklusive Preise ansehen | Open Source (kostenlos) Hohe Engineering- und Ops-Kosten on top |
All data is based on publicly available information, insights from sales conversations with DACH e-commerce brands, and our own platform testing. As of April 2026. Magento features may have evolved since then.
MAGENTO 2
When PWA Studio is the right choice
You've committed strategically and permanently to Adobe Commerce, you have a React team with Adobe stack experience, you use Adobe Experience Manager or other Adobe products. Classic use case: an enterprise Adobe customer with an existing Adobe Suite strategy.
LAIOUTR
When Laioutr is the right choice
You want weeks instead of months to go-live, you want to keep your backend options open (maybe Shopify or commercetools down the line), marketing should build pages independently, you need BFSG compliance without a separate audit. Classic use case: a mid-market Magento shop that wants to modernize without locking into Adobe.
You don't have to do this alone. Our certified Magento partners have delivered frontend projects with Laioutr, from Luma-to-headless migrations to PWA Studio replatformings.
FAQ