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Laioutr vs. Frontastic

Which frontend platform truly fits your e-commerce?

More and more e-commerce brands are switching from Frontastic to Laioutr.

Discover why Laioutr is the faster, more flexible, and stack-independent choice for modern composable commerce projects — no lock-in, no custom-build marathon, no quarterly roadmap.

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WHY SWITCH

A switch that makes sense

Laioutr fully replaces the frontend layer of your composable commerce architecture — faster to launch, more open in the stack, more transparent in pricing.

Pricing Plans Comparison
Compare differences
Frontastic
Laioutr
Stack-Flexibilität & Backend-Anbindung
Wie offen und stack-unabhängig ist die Frontend-Plattform — und wie viele Commerce-Backends werden nativ unterstützt?
Composable / Headless Architektur
API-First-Architektur, die Frontend und Backend entkoppelt.
Backend-agnostisch (mehrere Commerce-Engines)
Funktioniert die Plattform mit mehr als einem Commerce-Backend?
Eingeschränkt
Primär commercetools-fokussiert
19+ Backends
Nativ vorintegriert
Native Shopify-Integration
Direkte, vorgebaute Anbindung an Shopify ohne Custom-Build.
Native Shopware-Integration
Direkte, vorgebaute Anbindung an Shopware ohne Custom-Build.
Native commercetools-Integration
Direkte, vorgebaute Anbindung an commercetools.
Native SAP / Adobe / Salesforce Commerce Cloud
Direkte Anbindung an Enterprise-Commerce-Plattformen ohne Custom-Build.
Bring Your Own Backend
Eigene oder weitere Backend-Systeme über offene Schnittstellen einbinden.
Custom-Build
Implementierungs-Aufwand erforderlich
App Store + Orchestr
Self-Service möglich
Time-to-Market
Wie schnell ist ein produktiver Storefront live — vom Projektstart bis Go-Live?
Vorgefertigte Themes für schnellen Start
Produktive Storefront-Vorlagen, die sofort einsatzbereit sind.
UI Component Library out-of-the-box
Vollständige Komponenten-Bibliothek für sofortige Produktivität.
Eingeschränkt
Laioutr UI
Vollständige UI-Library inklusive
Visueller Page Builder für Marketing-Teams
Drag-and-drop-Editor für Inhalte und Layouts ohne Code.
Storefront-Launch in Wochen statt Monaten
Time-to-Live für ein produktives Storefront-Setup.
Custom-Build-getrieben
Typisch 6–12 Monate
4–8 Wochen
Mit Themes & UI-Library
Multi-Brand / Multi-Market aus einem System
Mehrere Marken und Märkte zentral verwalten.
KI & Automation
Wie tief ist KI in der Plattform verankert — und welche Operations laufen automatisiert?
Eingebauter KI-Agent für Frontend-Operations
Nativer KI-Assistent für Content, Layout und Workflow-Automation.
Larry
Inkludiert ab Growth-Plan
AI-First Architektur
KI als Kern-Bestandteil der Plattform, nicht als nachträgliches Add-on.
Bedingt
Automatisierte Content-Synchronisation über Märkte
Inhalte über Sprachen, Märkte und Marken hinweg synchronisieren.
Custom
Conversational / Agentic Commerce ready
Vorbereitet für KI-Agenten und konversationelle Shopping-Erlebnisse.
In Entwicklung
Hosting, Compliance & DACH-Fokus
Wo werden eure Daten gehostet, welche Compliance-Standards werden erfüllt — und wie sieht der DACH-Markt-Fokus aus?
EU-Hosting (Frankfurt / EU-Datacenter)
Datenhaltung innerhalb der Europäischen Union.
Über commercetools-Infrastruktur
Laioutr Cloud, EU
Bring Your Own Hosting
Eigene Hosting-Umgebung statt Plattform-Cloud.
Eingeschränkt
Hosting auf Vercel-Partnern verfügbar
Deployment auf Edge-Hosting-Anbietern.
DSGVO-konforme Datenhaltung
Datenverarbeitung gemäß europäischer Datenschutz-Grundverordnung.
WCAG 3.0 ready
Vorbereitet auf den neuesten Web-Accessibility-Standard.
Nicht beworben
Deutscher Founder-Support
Direkter Kontakt zu den Gründern bei strategischen Fragen.
DACH-spezifisches Customer Success Team
Lokales Team mit Marktverständnis für Deutschland, Österreich und die Schweiz.
Support & Onboarding
Wie schnell und persönlich ist der Support — und wie strukturiert läuft das Onboarding?
Strukturiertes Onboarding inklusive
Geführter Setup- und Migrationsprozess als Bestandteil des Plans.
Aufpreis
Über Service-Paket
Customer Success Manager (Enterprise)
Dedizierte Ansprechperson für strategische Begleitung.
Aufpreis
Slack Connect-Support
Direkter Support-Kanal über Slack statt Ticket-System.
Founder-Kontakt erreichbar
Direkter Draht zu den Gründern bei Eskalationen.
Reaktionszeit-SLAs auch im Mittelstands-Plan
Garantierte Antwortzeiten ohne Enterprise-Vertrag.
Enterprise-Only
Ab Pro-Plan
Preis-Struktur
Wie transparent, fair und vorhersehbar ist die Preisgestaltung?
Transparente Plan-Struktur auf der Website
Pläne und Leistungsumfang öffentlich einsehbar.
Growth / Pro / Enterprise
Pläne ansehen
Einstiegs-Plan unter Enterprise-Niveau
Auch für Mittelstand und wachsende Marken zugänglich.
Growth
Für den ersten Composable-Storefront
Monatliche Kündbarkeit
Flexibilität ohne langfristige Vertragsbindung.
Eingeschränkt
Page-View-basierte Skalierung statt Nutzer-Pricing
Preise wachsen mit eurem Traffic, nicht mit der Team-Größe.
Custom-Quote
Add-ons & versteckte Kosten
Wie planbar bleibt die Total Cost of Ownership?
Häufig
Minimal

All data is based on publicly available information, insights from sales conversations with DACH e-commerce brands, and our own platform tests. As of April 2026. Frontastic's features may have evolved since its acquisition by commercetools.

Top 3

reasons for Laioutr

Truly stack-independent.

Whether Shopify, Shopware, SAP, commercetools, Adobe Commerce, or Salesforce Commerce Cloud, Laioutr connects natively to over 19 commerce backends. Since the commercetools acquisition, Frontastic is primarily geared toward one stack. With Laioutr, your architecture stays open, swappable, and future-proof.

Live faster, without a custom build.

Ready-made themes, a comprehensive UI library, and a visual page builder get you live in weeks, not quarters. Frontastic projects usually start with an empty Studio and a custom build phase. With us, you start with a productive base and adapt, instead of building from zero.

DACH-first support & fair pricing

German-language support, personal founder contact, GDPR-compliant EU hosting, and a transparent plan structure that starts as early as the Growth plan. Frontastic comes from the enterprise world — you notice it in the pricing structure, the sales cycle, and the support model. We give you enterprise depth without enterprise friction.

WHY WE USE LAIOUTR

What other customers say about us

"The frontend is the key to successful digital experiences — and for us, Laioutr is the decisive lever for consistently unlocking that potential. Using AI, we improve performance, automate processes, and craft personalized interactions that noticeably boost engagement, loyalty, and conversions. We can roll out new ideas fast, optimize based on data, and give our customers an experience that stands out from the competition. The collaboration is a genuine partnership — fast and on equal footing."

DB
Daniel B.

"In e-commerce, performance and conversion decide success or failure – and that's exactly where Laioutr delivers. Since deploying the platform, our storefronts load noticeably faster, with clear effects on Core Web Vitals, bounce rates, and conversion. We can roll out new landing pages, campaigns, and product worlds in days instead of weeks, without tying up developer resources. That gives us the speed today's market demands. Working with the Laioutr team is pragmatic, data-driven, and on equal footing – that's how modern frontend should work."

MT
Marcel T.
FREQUENTLY ASKED QUESTIONS

Still have questions about Laioutr vs. Frontastic?

We handle the entire migration together with you: existing page structures, components, CMS content, and backend connections are transferred, tested, and adapted to Laioutr standards. Thanks to our themes and UI library, most of the custom build you originally had to invest in for Frontastic falls away. Most migrations are productive within a few weeks.

Yes. commercetools is one of the 19+ pre-integrated backend options in Laioutr. You keep your existing commerce stack and only swap out the frontend layer. If you later want to use additional or parallel backends (e.g., for multi-brand with different stacks), Laioutr supports that natively.

Both offer a visual page builder for marketing teams. The difference lies in the starting point: Frontastic Studio requires a custom build phase in which components first have to be built. Laioutr Studio comes with a complete UI library and themes — your marketing teams are productive from day 1, instead of waiting for the component setup.

Standard replatformings on an established backend (Shopify, Shopware, commercetools, and the like) go live with Laioutr in four to eight weeks. Frontastic projects are typically scoped as 6- to 12-month implementation efforts, because a larger share of custom build work is required.

Laioutr hosts on Laioutr Cloud (EU, GDPR-compliant), on Vercel, or in your own hosting environment (Bring Your Own Hosting) — your choice. We offer WCAG 3.0 Ready, a DPA on request, and EU data residency — critical for regulated industries (DORA, financial services, public sector).

Yes. Laioutr is built natively for multi-brand and multi-market scenarios. Up to unlimited projects, markets, and domains on the Enterprise plan, with central administration and granular roles. Marketing teams manage content centrally, while sub-brands keep full control over their design.

We publish our plan structure transparently on our pricing page. Three plans (Growth / Pro / Enterprise) cover everything from a single storefront to a global brand portfolio. Frontastic is positioned as an enterprise solution and only shares pricing via sales quotes — so a direct price comparison is only possible after requesting an individual quote.

On the Pro plan you get guaranteed response SLAs; on the Enterprise plan you also get a dedicated Customer Success Manager. Slack Connect, direct founder access, and German-language support are unique in the DACH market — Frontastic operates primarily internationally and without a DACH-specific support model.

Yes. We offer a dedicated switch program for brands moving from an existing frontend platform. An architecture workshop, a migration plan, themes tailored to your design system, and hands-on guidance all the way to go-live are standard.

Reusable components, designs, and content can be carried over into Laioutr. The Laioutr UI Library lets you reproduce your existing design system. Custom logic that lived in Frontastic custom components is assessed in the migration workshop — most of it we solve with native Laioutr means, the rest runs as an app in the Laioutr App Store.

No. Frontastic is the official but not the only commercetools frontend. Alternatives include a custom build with Next.js, Nuxt, or Vue Storefront, and an independent Frontend Management Platform like Laioutr. See all options on our commercetools frontend page.