Pack Digital is a strong choice if you stay exclusively on Shopify Plus, grow in the US, look for a US DTC community, and want to build deeply on Hydrogen, Oxygen, and Metaobjects. Laioutr is the right choice if you need multiple commerce backends (Shopify, Shopware, commercetools, Adobe Commerce in parallel), run multi-brand setups in one platform, grow in DACH, and expect EU hosting, German-language support, and WCAG 3.0.

We handle the migration together with your team. Existing Pack Customizer sections, Hydrogen components, Metaobject structures, and marketing templates are assessed and carried over to Laioutr layouts. In most cases we resolve custom Hydrogen logic with native Laioutr means, and the rest runs as an app in the Laioutr App Store. Most migrations go productive in a few weeks, with the added benefit that you're no longer tied to Hydrogen as your frontend tech afterward.

Yes. Shopify is one of 19+ pre-integrated backends in Laioutr. You keep your Shopify stack and only swap out the frontend layer. If you later want to add or run other backends in parallel (for example, Shopware for DACH, Shopify for international), Laioutr supports that natively.

Both offer visual page building via drag-and-drop. The difference lies in scope: the Pack Customizer builds sections in the Hydrogen storefront context, tightly coupled to Shopify Metaobjects. Laioutr Studio builds storefront layouts backend-agnostically and can consume content from Shopify, Shopware, commercetools, Adobe Commerce, or a headless CMS at the same time. Multi-brand templates and cross-backend components are platform logic in Laioutr; in Pack they have to be recreated per store.

Pack Digital advertises storefront launches in under three months for Shopify Hydrogen setups. Laioutr replatformings on an established backend (Shopify, Shopware, commercetools, Adobe Commerce) are typically productive in four to eight weeks. Pack is more deeply integrated into Hydrogen specifics, Laioutr is more broadly positioned and therefore also ready for non-Shopify backends.

Pack Digital builds on Hydrogen with Oxygen hosting, which is a performant combination and is advertised with a 2 to 3x speedup. Laioutr uses EU edge hosting (Laioutr Cloud, Vercel) and likewise delivers productively optimized storefronts with good Core Web Vitals. Both platforms are performance-driven; the difference lies more in the hosting stack than in the platform strategy.

Pack Digital runs primarily through Shopify Oxygen or Vercel on the international edge network. Laioutr hosts on Laioutr Cloud (EU, Frankfurt, GDPR-compliant), on Vercel, or in your own hosting environment, as you prefer. We offer WCAG 3.0 Ready, a DPA on request, and EU data residency, which matters for regulated industries (DORA, financial services, public sector).

Pack Digital only provides pricing via a sales quote and primarily addresses Shopify Plus brands. Laioutr covers a complete storefront platform including multi-brand, multi-market, and multi-backend support with its Growth, Pro, and Enterprise plans, and publishes its plans transparently. With multi-store setups of ten brands or markets, you pay per store separately with Pack, whereas with Laioutr a single platform license covers all brands and markets.

Yes. Our Switch Program supports brands moving from a Shopify-specific DXP to a composable frontend platform. An architecture workshop, a migration plan, carrying over Customizer sections and marketing templates, theme adaptation to your design system, and hands-on guidance through to go-live are standard.

Reusable Hydrogen components, design tokens, and style guides can be carried over via the Laioutr UI library. Laioutr takes over the render logic itself, and Hydrogen can be scaled back or reduced to pure API consumers. Custom logic from the Pack Customizer either moves into Laioutr layouts or as an app into the Laioutr App Store.