Shogun is a strong choice if you stay exclusively on Shopify, keep your storefront on the standard theme, and want to optimize individual pages with native A/B testing, personalization, and SEO Copilot. Laioutr is the right choice if you're replacing a complete storefront, need multiple commerce backends in parallel or in rotation, want to run multi-brand and multi-market setups on one platform, are investing in composable commerce, or expect DACH compliance, EU hosting, and German support.

Shogun Frontend was discontinued by the vendor in 2023. Existing Shogun Frontend brands no longer have an active headless path within the Shogun ecosystem. Laioutr is explicitly positioned as a migration target for former Shogun Frontend customers and delivers the same composable frontend experience, now with multi-backend support, EU hosting, and German support.

We handle the migration together with your team. Existing Shogun pages, A/B test setups, personalization rules, and CRO patterns are assessed and transferred to Laioutr layouts. Thanks to themes and the UI library, most of the custom build falls away. Most migrations are production-ready within a few weeks, with the added benefit that you're no longer tied to Shopify as your only backend and move to a composable-first platform.

Yes. Shopify is one of 19+ pre-integrated backends in Laioutr. You keep your Shopify stack and only swap out the frontend layer. If you later want to add or run other backends in parallel (for example, Shopware for multi-brand with different stacks), Laioutr supports that natively.

Both offer visual, drag-and-drop page building. The difference is scope: Shogun builds pages within a Shopify theme with a strong CRO focus (A/B tests, personalization, SEO Copilot). Laioutr Studio builds the entire storefront layer, including PDP, listing, cart, and checkout, backend-agnostic and with multi-brand templates at the platform level. A/B tests and personalization run in Laioutr via CRO apps in the Laioutr App Store or through platform tooling.

A single page in Shogun goes live in minutes, because the platform lives inside your existing Shopify theme. A complete storefront setup with Laioutr is production-ready in four to eight weeks. The comparison is asymmetric: Shogun ships individual pages faster, Laioutr ships a complete storefront that then runs just as fast or faster on a per-page basis.

With native A/B testing, personalization, and SEO Copilot across all paid plans, Shogun offers a very strong conversion-focused toolset within the page context. If you stay in the Shopify world and CRO is your main concern, Shogun gives you ready-made CRO features. Laioutr relies on platform tooling and CRO apps in the App Store, plus Larry for storefront-wide optimization. If you're looking for a composable platform for the entire storefront, Laioutr is the right fit.

Shogun pages are delivered through Shopify's infrastructure. Laioutr hosts your choice of Laioutr Cloud (EU, Frankfurt, GDPR-compliant), Vercel, or your own hosting environment. We offer WCAG 3.0 Ready, a data processing agreement on request, and EU data residency, which matters for regulated industries (DORA, financial services, public sector).

Shogun starts at USD 39 per month (Build plan, 25 pages) and scales up through Grow (USD 199) and Advanced (USD 499). Each Shopify store is licensed separately. Laioutr's Growth, Pro, and Enterprise plans cover a complete storefront platform, including multi-brand, multi-market, and multi-backend support. List prices aren't directly comparable, because Shogun occupies the page-building slot while Laioutr covers the entire storefront layer.

Yes. Our Switch program supports brands moving from a Shopify page builder app to a composable frontend platform. An architecture workshop, a migration plan, the transfer of A/B test results and personalization rules, theme adaptation to your design system, and hands-on guidance through go-live are all standard. For former Shogun Frontend brands, we have a dedicated migration program.

A/B test results, personalization rules, and CRO patterns from Shogun are reviewed in the migration workshop and translated into Laioutr layouts. The funnels and conversion patterns proven in your Shogun world are preserved, and A/B testing runs in Laioutr via CRO apps in the Laioutr App Store or through platform tooling.