Laioutr's Landing Page Builder creates campaign, promotion and audience pages directly in the storefront. Marketing composes pages in the visual editor from approved sections and blocks, pulls in live products from Shopify, Shopware, commercetools or 50+ other backends and publishes after approval. Every landing page runs with the same performance, tracking foundation and SEO setup as the rest of the store.
LANDING PAGE BUILDER FOR E-COMMERCE
Landing page builder for online stores: create campaign pages right inside the store
No development ticket, with live products, cart and tracking on the store domain.
Part of Laioutr's Frontend Management Platform · Berlin
Campaigns wait on development
Newsletters, social ads and partnerships need matching landing pages in days, not sprints. When every landing page is a ticket, the campaign misses its window.
External landing page tools split campaign and store
Pages on a subdomain or in a separate tool have no access to product data, cart or customer account. Prices go stale, tracking breaks at the domain boundary and rankings do not strengthen the store domain.
Creatives take minutes, the page stays the bottleneck
Ad creatives and copy are produced with AI in no time. Without a landing page builder inside the store, the landing page remains the slowest step of every campaign.
Definition
What is a landing page builder for e-commerce?
A landing page builder is a tool that lets teams create standalone pages for campaigns, promotions or audiences without coding. A landing page builder for e-commerce goes one step further: it works directly in the storefront, uses live data from the shop system and takes visitors straight to product detail page, cart and checkout.
At Laioutr, the Landing Page Builder is part of the Frontend Management Platform: Studio as the visual editor, Orchestr as the data layer, Larry AI as the copilot and built-in A/B testing.
Studio: compose landing pages visually
Pages are built from sections and blocks of the brand's own UI library, such as hero, product lists, text and image modules, FAQ and call to action. Live preview, language tabs and the Draft, Changed and Live states make team alignment easy.
Replaces:
External landing page tools, development tickets for campaign pages and feedback via screenshots.
Storefront: fast pages on the store domain
Landing pages are rendered server-side and delivered at the edge, with targets of LCP under 1.2 s, INP under 80 ms and CLS under 0.02. Schema.org, sitemap and hreflang are generated automatically.
Replaces:
Subdomain setups, after-the-fact performance tuning and manual SEO work per page.
Orchestr: live products instead of screenshots
Products, prices and variants come straight from Shopify, Shopware, commercetools, Adobe Commerce and 50+ other backends. When a price changes in the store, it is correct on the landing page too.
Replaces:
Manually maintained product images and prices, deep link lists and custom API integrations per campaign.
Cloud: launch without DevOps
Hosting, caching and image and video CDN run on 100+ edge locations with a 99.99 % SLA. If a deployment fails, the previous state is rolled back in seconds.
Replaces:
Separate hosting for campaign pages, in-house deployment pipelines and infrastructure tickets before launch.
Larry AI and A/B testing: variants instead of gut feeling
Larry AI suggests page layouts, writes headline variants and translates content. A/B tests with display conditions and a multi-armed bandit show which variant converts better. Publishing is done by a human.
Replaces:
Separate A/B testing tools, copy and paste between AI chat and editor, and test analysis in spreadsheets.
The landing page belongs where people buy: in the store. A landing page builder inside the storefront combines campaign speed with live data, cart and clean tracking.
WORKFLOW
How a landing page is created in the Landing Page Builder
From brief to evaluated variant in six steps. Marketing works independently, development defines once which sections, blocks and design tokens are available.
1. Brief and structure
Larry AI suggests a page structure from existing sections and blocks based on campaign goal and audience.
2. Content and variants
Headlines, copy and meta data are created with the Content Agent, aligned with the brand's tone of voice.
3. Connect products
Product lists and teasers pull items, prices and variants live from the commerce backend.
4. Translate
Content is translated for additional markets in the language tabs, and hreflang is set automatically.
5. Review and publish
Validation checks the page before publishing. Publishing is triggered by a human on the team.
6. Test and learn
A/B tests split traffic across variants, and results flow into GA4, Amplitude, Mixpanel or other analytics tools.
For development
How the Landing Page Builder works technically
For tech leads, the short version.
Development defines sections and blocks once in code, with schema, design tokens and data binding. Marketing uses exactly these building blocks in Studio. Orchestr loads product data from the backend, the storefront renders server-side with Nuxt and is delivered at the edge. New landing pages are created without new code and without deviating from the design system.
Clear boundaries
What a landing page builder for e-commerce is not
Three tools the Landing Page Builder is often confused with, and the concrete difference in each case.
Compare differences | Nicht das | Sondern das |
|---|---|---|
Was eine AFMP nicht ist Damit es keine Verwechslung gibt — drei Klarstellungen zu Kategorien, mit denen Agentic Frontend Management Platforms gerne verwechselt werden. | ||
Page-Builder Wo Page-Builder aufhören und eine AFMP anfängt. | Ein Page-Builder, der HTML/CSS visuell zusammenklickt und am Ende statische Seiten ausspuckt. Page-Builder erzeugen Templates — AFMPs erzeugen Plattformen. | Eine durchgängige Plattform, die Komposition, Auslieferung, Backend-Integration und Optimierung in einem Layer vereint. |
Headless CMS Warum ein Headless-CMS allein nicht ausreicht. | Ein Headless-CMS, das Inhalte über API ausliefert und das Frontend dem Kunden überlässt. Headless-CMS speichern Daten — AFMPs bauen Customer Experience. | Eine Plattform, die das Frontend selbst übernimmt — mit Studio, Storefront und Agenten-Layer als Eigenleistung. |
Storefront-Framework Der Unterschied zwischen einem Framework und einer Plattform. | Ein Framework wie Hydrogen oder Vue Storefront, das Entwickler:innen zum Frontend-Bau benutzen. Frameworks sind Werkzeug — AFMPs sind Plattform. | Eine fertige Plattform, die das Framework-Niveau abstrahiert und stattdessen Studio, Komposition und Agenten anbietet. |
FOR WHOM
Who the Landing Page Builder is for
Marketing and e-commerce teams
A fit if:
Campaigns regularly need their own landing pages.
Landing pages wait for weeks in the development backlog today.
Tests and variants should run without an extra tool.
Brands with multiple markets
A fit if:
Promotions launch in several countries and languages at once.
Each brand needs its own look but should use the same building blocks.
Local teams should maintain pages on their own.
Agencies and performance marketing partners
A fit if:
Landing pages are built and optimized for several clients.
Campaign pages have so far run outside the client's store.
Results should be measurable directly in the client's store.
Marketing and e-commerce teams
A fit if:
Campaigns regularly need their own landing pages.
Landing pages wait for weeks in the development backlog today.
Tests and variants should run without an extra tool.
Brands with multiple markets
A fit if:
Promotions launch in several countries and languages at once.
Each brand needs its own look but should use the same building blocks.
Local teams should maintain pages on their own.
Agencies and performance marketing partners
A fit if:
You deliver frontends for several clients and need a maintainable stack.
Your own Hydrogen/custom implementations are piling up technical debt.
You're looking for a platform on which to distribute your own components and themes
WHY LAIOUTR
What the platform already delivers today
−65 %
Time-to-launch for new landing pages
Headless stack vs. Laioutr Studio comparison
50+
supported backends
Maximum flexibility
< 14 days
average migration with founder guidance
Q1/Q2 2026, median across all switch projects
1.2 s
Median LCP across live frontends
Field data, Q2 2026
FAQ
The category is new, and with it come questions, we answer the most important ones here
A headless CMS stores content and delivers it via API, the frontend remains your job. An AFMP takes on the frontend itself, including visual composition, performance-optimized delivery, and agent-based optimization. Headless CMSs solve the data problem; an AFMP solves the customer experience problem.
Yes, absolutely. An AFMP does not replace the commerce backend, it sits on top of it. Product data, orders, customers, pricing stay in the backend (Shopify, Shopware, OXID, ...). The AFMP translates them into a performant, coherent customer experience.
No. "Agentic" means that specialized AI agents run as their own layer within the platform, performance, content, A/B tests, personalization, accessibility, insight. They continuously handle tasks that in classic stacks have to be done manually as sprints. You control what they're allowed to do; they deliver the iteration.
Composable commerce is an architecture philosophy, the thesis that best-of-breed tools are combined into one solution via APIs. An AFMP is the software category that closes the frontend gap of this philosophy. Composable commerce is the strategy; an AFMP is the tool that makes the strategy achievable.
Right now we're the first vendor to define the category cleanly and cover it in full, Studio, Storefront, Connect, Cloud, and the agent layer in a single product. Other vendors serve individual layers (Storyblok for content, Webflow for composition, Vercel for delivery) but not the whole platform.
Not nearly as much as for a headless setup. Marketing builds in Studio, without code. Engineering can extend with its own components when needed. For the migration and onboarding, we guide you personally, so you never start out on your own.
Pricing depends on platform tier, traffic, and backend integrations. You'll find a transparent price overview on our Pricing page. We offer discovery calls in which we put together a concrete quote for your use case.
STRATEGY CALL
Ready to turn your frontend into a control layer?
Show us your stack, your roadmap, your replatforming scenario, and we'll show you how Laioutr fits, what it costs, and how fast you go live.
"After 30 minutes, we knew Laioutr makes our replatforming feasible." - Daniel B., CEO, hygibox.de