--- title: "Landing Page Builder for Online Stores | Laioutr" canonical_url: "https://www.laioutr.com/en/landing-page-builder" locale: en meta: description: "Create landing pages directly in the store: visual editor, live products from Shopify, Shopware and 50+ backends, A/B tests and AI. No dev ticket." "og:description": "Create landing pages directly in the store: visual editor, live products from Shopify, Shopware and 50+ backends, A/B tests and AI. No dev ticket." "og:title": "Landing Page Builder for Online Stores | Laioutr" --- LANDING PAGE BUILDER FOR E-COMMERCE # Landing page builder for online stores: create campaign pages right inside the store No development ticket, with live products, cart and tracking on the store domain. Laioutr's Landing Page Builder creates campaign, promotion and audience pages directly in the storefront. Marketing composes pages in the visual editor from approved sections and blocks, pulls in live products from Shopify, Shopware, commercetools or 50+ other backends and publishes after approval. Every landing page runs with the same performance, tracking foundation and SEO setup as the rest of the store. How it works # Part of Laioutr's Frontend Management Platform · Berlin ![Frontend first](https://eu-west-2.graphassets.com/cmii2mlqi0dux06l5543v7nkc/resize=width:800/auto_image/cmps79jgyiiac07l6edk8jyki) ### Campaigns wait on development Newsletters, social ads and partnerships need matching landing pages in days, not sprints. When every landing page is a ticket, the campaign misses its window. ### External landing page tools split campaign and store Pages on a subdomain or in a separate tool have no access to product data, cart or customer account. Prices go stale, tracking breaks at the domain boundary and rankings do not strengthen the store domain. ### Creatives take minutes, the page stays the bottleneck Ad creatives and copy are produced with AI in no time. Without a landing page builder inside the store, the landing page remains the slowest step of every campaign. ![Agents controlling laioutr frontend](https://eu-west-2.graphassets.com/cmii2mlqi0dux06l5543v7nkc/resize=width:800/auto_image/cmps8cvxripve07l4yxeivuvk) Definition ## What is a landing page builder for e-commerce? A landing page builder is a tool that lets teams create standalone pages for campaigns, promotions or audiences without coding. A landing page builder for e-commerce goes one step further: it works directly in the storefront, uses live data from the shop system and takes visitors straight to product detail page, cart and checkout. At Laioutr, the Landing Page Builder is part of the Frontend Management Platform: Studio as the visual editor, Orchestr as the data layer, Larry AI as the copilot and built-in A/B testing. ### Studio: compose landing pages visually Pages are built from sections and blocks of the brand's own UI library, such as hero, product lists, text and image modules, FAQ and call to action. Live preview, language tabs and the Draft, Changed and Live states make team alignment easy. **Replaces:** External landing page tools, development tickets for campaign pages and feedback via screenshots. ### Storefront: fast pages on the store domain Landing pages are rendered server-side and delivered at the edge, with targets of LCP under 1.2 s, INP under 80 ms and CLS under 0.02. Schema.org, sitemap and hreflang are generated automatically. **Replaces:** Subdomain setups, after-the-fact performance tuning and manual SEO work per page. ### Orchestr: live products instead of screenshots Products, prices and variants come straight from Shopify, Shopware, commercetools, Adobe Commerce and 50+ other backends. When a price changes in the store, it is correct on the landing page too. **Replaces:** Manually maintained product images and prices, deep link lists and custom API integrations per campaign. ### Cloud: launch without DevOps Hosting, caching and image and video CDN run on 100+ edge locations with a 99.99 % SLA. If a deployment fails, the previous state is rolled back in seconds. **Replaces:** Separate hosting for campaign pages, in-house deployment pipelines and infrastructure tickets before launch. ### Larry AI and A/B testing: variants instead of gut feeling Larry AI suggests page layouts, writes headline variants and translates content. A/B tests with display conditions and a multi-armed bandit show which variant converts better. Publishing is done by a human. **Replaces:** Separate A/B testing tools, copy and paste between AI chat and editor, and test analysis in spreadsheets. ### Four ways to build a landing page for an online store #### From the ticket-based landing page to a landing page builder inside the storefront. Path 1 ### Development ticket Custom-coded **Can:** Implement any design and function required. **Can't:** Keep up with campaign pace, make changes without new code, reuse pages for the next promotion. **Typical:** Custom templates in the shop system or headless frontend. Path 2 ### Theme editor Page builder inside the shop system **Can:** Simple pages with existing theme building blocks. **Can't:** Free composition, multiple backends, stable performance with many apps and extensions. **Typical:** Theme editors and page builder apps inside the shop system. Path 3 ### External landing page tool Subdomain or separate system **Can:** Standalone pages with forms and tests in no time. **Can't:** Use live product data, cart and store tracking on the same domain. **Typical:** Unbounce, Instapage and AI website builders such as Framer. Path 4 ### Landing page builder in the storefront Frontend Management Platform **Can:** Visual composition, live backend data, A/B tests and AI support in one tool. **Deliberately can't:** Replace the shop system. Laioutr is the frontend layer on top of it. **Typical:** Laioutr Studio with Larry AI. ## The landing page belongs where people buy: in the store. A landing page builder inside the storefront combines campaign speed with live data, cart and clean tracking. WORKFLOW ## How a landing page is created in the Landing Page Builder From brief to evaluated variant in six steps. Marketing works independently, development defines once which sections, blocks and design tokens are available. 1\. Brief and structure Larry AI suggests a page structure from existing sections and blocks based on campaign goal and audience. 2\. Content and variants Headlines, copy and meta data are created with the Content Agent, aligned with the brand's tone of voice. 3\. Connect products Product lists and teasers pull items, prices and variants live from the commerce backend. 4\. Translate Content is translated for additional markets in the language tabs, and hreflang is set automatically. 5\. Review and publish Validation checks the page before publishing. Publishing is triggered by a human on the team. 6\. Test and learn A/B tests split traffic across variants, and results flow into GA4, Amplitude, Mixpanel or other analytics tools. ![Agentic frontend management platform](https://eu-west-2.graphassets.com/cmii2mlqi0dux06l5543v7nkc/resize=width:800/auto_image/cmps68m2lhupq07l4y0w0vx2w) For development ## How the Landing Page Builder works technically For tech leads, the short version. Development defines sections and blocks once in code, with schema, design tokens and data binding. Marketing uses exactly these building blocks in Studio. Orchestr loads product data from the backend, the storefront renders server-side with Nuxt and is delivered at the edge. New landing pages are created without new code and without deviating from the design system. Architecture in detail Clear boundaries ## What a landing page builder for e-commerce is not Three tools the Landing Page Builder is often confused with, and the concrete difference in each case. Pricing Plans Comparison | Compare differences | Nicht das | Sondern das | | --- | --- | --- | | Nicht das Sondern das | | Was ein Landing Page Builder für E-Commerce nicht ist Drei Klarstellungen zu Werkzeugen, mit denen der Landing Page Builder häufig verwechselt wird. | | Externes Landingpage-Tool Warum Subdomain-Seiten dem Shop wenig bringen. | Ein separates System, das Seiten auf einer Subdomain ausliefert und Produkte, Preise und Warenkorb nur verlinkt. | Landingpages direkt in der Storefront, mit Live-Produktdaten, Warenkorb und Tracking auf der Shop-Domain. | | Theme-Editor Wo Theme-Bausteine an Grenzen stoßen. | Ein Editor, der vorhandene Theme-Bereiche befüllt und für individuelle Layouts wieder Entwicklung braucht. | Freie Komposition aus einer UI-Library mit 70+ Komponenten und eigenen Sections, unabhängig vom Backend. | | Headless CMS Warum Inhalte allein noch keine Seite ergeben. | Ein System, das Inhalte per API liefert, während das Frontend für jede Seite eigens entwickelt wird. | Eine Plattform, die das Frontend selbst übernimmt: Editor, Datenschicht, Hosting und Tests in einem Produkt. | FOR WHOM ## Who the Landing Page Builder is for # Marketing and e-commerce teams **A fit if:** Campaigns regularly need their own landing pages. Landing pages wait for weeks in the development backlog today. Tests and variants should run without an extra tool. # Brands with multiple markets **A fit if:** Promotions launch in several countries and languages at once. Each brand needs its own look but should use the same building blocks. Local teams should maintain pages on their own. # Agencies and performance marketing partners **A fit if:** Landing pages are built and optimized for several clients. Campaign pages have so far run outside the client's store. Results should be measurable directly in the client's store. ### Marketing and e-commerce teams A fit if: - Campaigns regularly need their own landing pages. - Landing pages wait for weeks in the development backlog today. - Tests and variants should run without an extra tool. ### Brands with multiple markets A fit if: - Promotions launch in several countries and languages at once. - Each brand needs its own look but should use the same building blocks. - Local teams should maintain pages on their own. ### Agencies and performance marketing partners A fit if: - Landing pages are built and optimized for several clients. - Campaign pages have so far run outside the client's store. - Results should be measurable directly in the client's store. WHY LAIOUTR ## What the Landing Page Builder already delivers today −65 % shorter time-to-launch for new landing pages Classic headless stack compared with Laioutr Studio 50+ supported commerce backends Shopify, Shopware, commercetools and more < 14 days median time to go-live for a guided migration Q1/Q2 2026, median across all switch projects 1.2 s Median LCP across live frontends Field data, Q2 2026 ## Everything about the Landing Page Builder Comparisons, features, roles and solutions for better landing pages. ### Laioutr and GemPages Beyond Shopify apps: Laioutr and GemPages compared, looking at backends, Studio, EU hosting and support. [Comparison with GemPages](https://www.laioutr.com/en/laioutr-und-gempages-im-vergleich) ### Laioutr and PageFly Page builder app or frontend platform: Laioutr and PageFly compared, from backends to hosting. [Comparison with PageFly](https://www.laioutr.com/en/laioutr-und-pagefly-im-vergleich) ### Laioutr and Shogun A composable frontend for multiple backends instead of a Shopify app: Laioutr and Shogun compared. [Comparison with Shogun](https://www.laioutr.com/en/laioutr-und-shogun-im-vergleich) ### SEO and GEO Get found on Google and in AI answers: performance out of the box, automatic Schema.org and agents for content and audits. [Explore SEO and GEO](https://www.laioutr.com/en/product/seo-and-geo) ### For marketing managers Build and publish pages and campaigns yourself, visually in the live storefront, with brand, SEO and personalization under control. [Laioutr for marketing](https://www.laioutr.com/en/role/marketing-manager) ### Corporate and brand websites Corporate and brand websites that are on-brand, multilingual and fast, managed through the Frontend Management Platform. [Solution for brand websites](https://www.laioutr.com/en/solutions/corporate-brand-websites) FAQ ## Frequently asked questions about the Landing Page Builder What is a landing page builder? A landing page builder is a tool that lets teams create pages for campaigns, promotions or audiences without coding. Laioutr's Landing Page Builder works directly in the online store's storefront and uses live data from the commerce backend. Can landing pages be created without developers? Yes. Marketing and e-commerce teams compose pages in Studio from sections and blocks that development provides once. After that, new landing pages need neither a ticket nor new code. Compared with a classic headless stack, time-to-launch for new landing pages is around 65 % shorter. Does the Landing Page Builder work with Shopify and Shopware? Yes. Laioutr supports Shopify, Shopware, commercetools, Adobe Commerce and Magento 2, OXID, JTL and many more, 50+ backends in total. Products and prices on the landing page come live from the respective shop system. Why build the landing page in the store instead of on a subdomain? On the store domain, every landing page strengthens the store's rankings, visitors reach the cart without detours and tracking stays within one session. Prices are correct because they come from the same backend as the rest of the store. Can landing pages be A/B tested? Yes. A/B testing is built into Laioutr, with display conditions, a multi-armed bandit and variant selection at the edge. Results can be analyzed with GA4, Amplitude, Mixpanel, Adobe Analytics, Segment or Matomo. How does AI help create landing pages? Larry AI suggests page layouts, creates headline and copy variants and translates content for additional markets. The AI only works with components from the brand's own UI library. Publishing is always done by a human. How much does the Landing Page Builder cost? The scope depends on license, backends, markets and the add-ons required. A concrete offer is prepared in a consultation or after a demo based on the existing stack. ![Book a demo mobile](https://eu-west-2.graphassets.com/cmii2mlqi0dux06l5543v7nkc/resize=width:800/auto_image/cmolld7ym133w07les4g75kr9) DEMO ## Ready to build the next campaign page right in the store? In the demo, a landing page with live products, an A/B test and translation is built on a real backend scenario. Afterwards it is clear how Laioutr fits into the existing stack and which license scope makes sense. *"After 30 minutes, we knew Laioutr makes our replatforming feasible." Daniel B., CEO,* [*hygibox.de*](https://hygibox.de) [Book a demo](https://www.laioutr.com/en/contact) ## Structured Data ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.laioutr.com/#identity", "name": "Laioutr", "legalName": "Laioutr GmbH", "url": "https://www.laioutr.com/", "logo": { "@type": "ImageObject", "url": "https://www.laioutr.com/laioutr-logo.png", "width": 400, "height": 400 }, "email": "info@laioutr.com", "telephone": "+49 30 75435715", "address": { "@type": "PostalAddress", "streetAddress": "Münchweilersteig 5", "postalCode": "12559", "addressLocality": "Berlin", "addressCountry": "DE" }, "vatID": "DE450905846", "sameAs": [ "https://www.linkedin.com/company/laioutr", "https://www.youtube.com/@Laioutr", "https://x.com/laioutr" ] }, { "@type": "WebSite", "@id": "https://www.laioutr.com/en/#website", "url": "https://www.laioutr.com/en/", "name": "Laioutr", "inLanguage": "en", "publisher": { "@id": "https://www.laioutr.com/#identity" } }, { "@type": [ "WebPage", "FAQPage" ], "@id": "https://www.laioutr.com/en/landing-page-builder#webpage", "url": "https://www.laioutr.com/en/landing-page-builder", "name": "Landing Page Builder for Online Stores | Laioutr", "description": "Create landing pages directly in the store: visual editor, live products from Shopify, Shopware and 50+ backends, A/B tests and AI. 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