Tracking & Analytics

Tracking that captures everything out of the box.

Server-side. GDPR-compliant. Partner-agnostic.

Laioutr knows the schema of every component—and turns it into complete, server-side tracking. Every click, every tab switch, every view is automatically captured as an event and passed on to your tools in a GDPR-compliant way. All without manual tagging.

We believe in professional partnerships

Cloudflare
Google cloud
Minubo

Why classic tracking is crumbling

Ad blockers, ITP, consent banners, and the end of third-party cookies are tearing ever bigger gaps in the data. At the same time, client-side tracking JavaScript slows down your Core Web Vitals. Server-side tagging solves both—and at Laioutr it's not an add-on project but part of the platform.

Tracking & consent   so funltionierts

Tracking is already built into Laioutr

Because Laioutr knows the schema of every section and every block, tracking emerges automatically from the frontend itself. No data layer to maintain, no manual event wiring: the platform captures interactions out of the box and passes them on server-side.

How it works

From the interaction in the browser to the destination tool—fully server-side.

Capture

Every interaction—click, tab, view—automatically becomes an event via the component schema.

Enrich & consent

Consent is respected, events are mapped and enriched.

Forward

The data goes to your destinations: GA4, Meta, TikTok, your data warehouse.

Tracking   benefit1 auto capture (4 3)

Everything captured—without manual tagging

No data layer tinkering, no forgotten events. The component schema makes every relevant interaction measurable automatically.

Tracking   benefit2 serverside (4 3)

Server-side instead of in the browser

Tags run on the server or at the edge—less JavaScript in the browser, better Core Web Vitals, and more stable data capture.

Tracking   benefit3 gdpr (4 3)

GDPR-compliant & first-party

Consent-driven, with first-party data instead of third-party cookies. Ad blockers and browser restrictions come up empty, and your data sovereignty stays intact.

Tracking   benefit4 partner agnostic (4 3)

Partner-agnostic—no lock-in

The default is Cloudflare Zaraz. Google Server-Side Tagging (GTM Server-Side) or another provider works just the same—you decide.

Our partner: Cloudflare Zaraz

For server-side delivery we rely on Cloudflare Zaraz. Zaraz loads third-party tools into the cloud instead of the browser and serves them over the global Cloudflare edge network—fast, secure, and data-efficient. For us, the strongest foundation of performance, security, and data protection.

Because our solution is provider-agnostic, you're not tied to Zaraz: Google Server-Side Tagging and other partners can be connected just as easily.

Everything server-side tracking needs

Automatic event capture

Clicks, tabs, and views without code.

Consent integration

Only capture what's allowed.

First-party data

Your own cookies instead of third-party.

Server-side endpoint

Processing away from the browser.

Destination connectors

GA4, Meta, TikTok, warehouse & more.

Data enrichment

Refine events server-side.

Debugging & monitoring

See exactly what gets sent.

Provider-agnostic

Cloudflare Zaraz, Google SST, or another partner.

RudderStack

Warehouse-native CDP: connect event stream and 200+ destinations.
Event streaming abstraction

One event system, any streaming service

We provide the abstraction — RudderStack is one of the streaming services you can connect.

Laioutr normalises every event once via the component schema and forwards it server-side. Which event-streaming service runs behind it is your call — your instrumentation stays the same.

As a warehouse-native customer data platform, RudderStack is a strong example: event stream, server-side transformations, and 200+ destination integrations. Because our solution is provider-agnostic, you can combine or swap RudderStack with Cloudflare Zaraz, Google Server-Side Tagging and other services at any time.

0 lines

of manual tracking code

First-party

instead of third-party cookies

GDPR

compliant by design

Edge

server-side delivery

Tracking   volle kontrolle für entwickler

Full control for developers

Configure destinations, mappings, and consent rules centrally—without touching the frontend. Connect new tools without scattering tracking code across the site.

Book a demo mobile
Strategy call

Ready to turn your frontend into a control layer?

Show us your stack, your roadmap, your replatforming scenario, and we'll show you how Laioutr fits, what it costs, and how fast you go live.

"After 30 minutes, we knew Laioutr makes our replatforming feasible." - Daniel B., CEO, hygibox.de