A headless CMS decouples content management from the frontend and delivers content via an API – but you have to build and maintain the frontend yourself. That's exactly where Laioutr comes in: as a frontend layer in front of your headless CMS, you build storefronts fast, and marketing teams edit directly in the live storefront – no separate CMS tab, no developer tickets.
We are the leading frontend for leading headless CMS vendors
Definition
What is a headless CMS?
(And how Laioutr fits in)
Visual Editing
Visual editing right in the live storefront
Laioutr sits as a frontend layer on top of your headless CMS and shows content changes instantly in your real storefront – not in a separate preview window. Inline editing, live preview, and drag-and-drop: marketing edits pages exactly as customers see them.
No developer ticket for every text fix. No context switch into the CMS tab. Editing happens right where the content lives: in the commerce frontend.
For marketing teams: visual preview set up in minutes
How do you set up a visual preview for the marketing team? With Laioutr in three steps: connect the storefront, release page templates, invite the team. The frontend layer in front of your headless CMS is ready to go instantly – with no development effort.
Marketers edit banners, product pages, and campaign pages directly in the live context. No CMS course, no separate workflow – inline editing and live preview exactly where the content appears.
API-first and composable-ready
Laioutr is API-first and composable-ready: content comes from your headless CMS via GraphQL and REST, and your frontend stays free. Laioutr sits as a frontend and editing layer on top of your existing stack – Storyblok, Hygraph, or Contentful remain your content source.
In the composable commerce stack this means: your headless CMS for content, your commerce engine for products, Laioutr as the connecting frontend and presentation layer.
A headless CMS needs a frontend
Your headless CMS delivers the content – but you still have to build and maintain the storefront. Laioutr doesn't replace your CMS, it adds exactly the visual frontend layer that pure headless CMS tools don't bring: content becomes visible and editable directly in the real storefront.
The result: fast-built frontends and comfortable visual editing – without replacing your existing content system.
✅ Accessibility
GDPR-compliant with hosting in Europe
Built for German and European teams: Laioutr is a GDPR-compliant frontend platform with hosting in Europe. No data detours, clear data processing agreements, EU data centers.
Together with your headless CMS, that's how you meet the GDPR requirements that authorities and enterprises place on their stack.
A headless CMS separates content management from the frontend and delivers content via an API. That way you use the same content model for web, app, and other channels. Laioutr adds the frontend and visual editing layer directly in the storefront – so frontends come together fast.
In three steps: connect the storefront, release page templates, invite the team. After that, marketing edits content with a live preview directly in the real storefront – no development effort, no separate CMS tab.
Laioutr sits as a frontend layer on top of your headless CMS and is built for marketer-friendly visual editing: inline editing, drag-and-drop, and live preview directly in the storefront – instead of an abstract input form in the CMS backend.
A headless CMS manages content; a Digital Experience Platform (DXP) orchestrates the entire experience stack. Laioutr connects both for commerce – more on this on our Composable DXP page.
An agentic CMS uses AI agents that create, translate, and optimize content – on-brand and in the context of the storefront. It's the next level after the classic headless CMS.
Strategy call
Ready to turn your frontend into a control layer?
Show us your stack, your roadmap, your replatforming scenario, and we'll show you how Laioutr fits, what it costs, and how fast you go live.
"After 30 minutes, we knew Laioutr makes our replatforming feasible." - Daniel B., CEO, hygibox.de