Search belongs where buying happens. With Laioutr Search & Discovery, your customers instantly get what they mean: typos, synonyms and complex queries like "waterproof hiking boots for women" return relevant results instead of empty pages.
On the product page and in the cart, AI recommendations complement search: cross-sell, up-sell and similar products, delivered consistently as lists and centrally controllable, without IT tickets.
SEARCH & DISCOVERY – INSIDE THE FRONTEND PLATFORM
Find what your customers mean.
Semantic AI search and recommendations on the product page and in the cart, all delivered as lists and centrally controllable. Cookieless and without a consent banner. Part of the Agentic Frontend Management Platform, not a separate tool.
Search belongs where buying happens.
SEARCH & DISCOVERY
Search & Discovery at Laioutr is semantic AI search and AI-powered product recommendations directly in the Cockpit of the frontend platform.
Search understands meaning instead of just keywords, tolerant of typos, with synonyms and without empty results pages. On the product detail page and in the cart, AI recommendations (cross-sell, up-sell, similar products) complete the picture.
Search understands meaning instead of just keywords, tolerant of typos, with synonyms and without empty results pages. On the product detail page and in the cart, AI recommendations (cross-sell, up-sell, similar products) complete the picture.
As with content management, Search & Discovery does not live in a separate tool but as a layer inside the Agentic Frontend Management Platform. Studio (visual control), Storefront (delivery), Orchestr (backend connection) and Cloud (infrastructure) work together without glue code, all delivered as lists and centrally controllable by the marketing team, without IT tickets.
Search understands meaning
Search understands the meaning of a query, not just individual keywords. Typos, synonyms and complex phrasings still lead to the right result.
Recommendations on the PDP & in the cart
Cross-sell, up-sell and similar products appear exactly where they have impact, on the product detail page and in the cart. Delivered consistently as lists.
Controllable without IT
Boost & Bury, pinning products, promotions and sorting logic are controlled by your marketing team itself, in the Cockpit, without tickets to IT.
Understanding
Error tolerance and synonyms are not an add-on in Laioutr Search & Discovery.
They are standard.
Typos, incomplete input and colloquial language are part of everyday product search. Laioutr Search & Discovery recognizes the intended meaning instead of demanding exact keyword matches, including synonyms and regional terms.
What this means in practice: a query like "waterproof hiking boots for women" returns relevant results, even when no single product is described exactly that way. No empty results pages, no frustrated customers.
This is where the real difference from classic shop search lies:
complex queries are understood, not just searched by word match.
In a classic shop setup, search is pure text matching: one word is missing, one letter is wrong, and the result stays empty. Laioutr Search & Discovery works semantically. Search understands what is meant, even with multi-part queries combining attribute, category and target group in a single sentence.
Auto-Suggest shows matching suggestions while customers are still typing, so they never even see an error message. Your marketing team controls boosting, sorting logic and the business dictionary directly in the Cockpit, without engineering having to be involved.
Three pillars
Three pillars instead of a single search bar.
Search, recommendation and control work in concert.
Laioutr Search & Discovery is made up of three building blocks that together create a seamless experience: semantic search, AI recommendations and merchandising control without IT. All three work in concert, all three are part of the same platform.
Semantic search
Understands meaning instead of just keywords. Typos, synonyms and complex queries lead to relevant results, with Auto-Suggest as you type.
AI recommendations
AIRecos on the product detail page and in the cart: cross-sell, up-sell and similar products, delivered consistently as lists.
Merchandising without IT
Boost & Bury, Pinning, promotions and sorting logic are controlled by your marketing team directly in the Cockpit, with no tickets to IT.
Where it's used
Three places to use it. One Cockpit.
Not every query should be answered the same way. Three points of impact, one seamless experience, all in the same platform. Wherever it runs, everything uses the same rendering layer, with the same performance.
Search & result lists
Semantic search processes every query and delivers relevant result lists, even for complex phrasing and large catalogs.
Examples: header search, search results page, category lists with dynamic filters
Recommendations on the PDP
AIRecos on the product detail page show similar products and up-sell options right at the moment of the purchase decision.
Examples: "Similar products", "Customers also bought", variant recommendations
Recommendations in the cart
Cross-sell recommendations in the cart increase order value without interrupting the checkout flow.
Examples: matching accessories, frequently bought together, a last addition before checkout
AI-POWERED SEARCH
AI-powered search & recommendations
Search is the most-used but least-optimized touchpoint in commerce. Thousands of queries a day, typos, changing phrasing, seasonal demand peaks.
Until now: rigid keyword search with empty results pages. With Laioutr: semantic understanding and recommendations in the background.
Semantic search
Understands meaning instead of just keywords, with tolerance for typos, synonyms and complex phrasing.
Auto-Suggest
Relevant suggestions while you type, so customers reach the right product faster.
Fault tolerance & synonyms
Typos and alternative terms still lead to the right result, instead of an empty page.
Merchandising & Boosting
Boost & Bury, pin, hide or add products, directly in the Cockpit, with no IT tickets.
AIRecos on the PDP
Similar products and up-sell options on the product detail page, delivered consistently as a list.
AIRecos in the cart
Cross-sell suggestions in the cart to increase order value without interrupting checkout.
The comparison
What changes economically.
Three typical challenges that cost revenue today, and become second nature with Laioutr Search & Discovery. The figures are orders of magnitude from real customer setups, not marketing numbers. Missed sales become found products. Sprint tickets become Cockpit clicks.
Compare differences | Standard-Shop-Suche | Laioutr Search & Discovery |
|---|---|---|
Was sich wirtschaftlich verändert Drei typische Herausforderungen, die heute Umsatz kosten — und mit Laioutr Search & Discovery zur Selbstverständlichkeit werden. Die Größenordnungen stammen aus echten Kunden-Setups, keine Marketing-Werte. | ||
50.000+ Produkte, Sub-Sekunden-Antwortzeit Große Kataloge und Multi-Markt-Setups — die typische Skalierungs-Herausforderung im Commerce. | Reine Keyword-Suche wird bei wachsendem Katalog langsamer, Tippfehler und Synonyme führen zu leeren Ergebnisseiten, verlorene Kaufabschlüsse bei jeder Fehlformulierung. | Sub-Sekunden-Antworten auch bei großen Katalogen, entkoppelte Architektur belastet das Shop-System nicht. Relevante Ergebnisse statt leerer Seiten. |
Merchandising-Änderungen pro Kampagne Boosting, Pinning und Sortierlogik als Marketing-Aufgabe statt Engineering-Sprint. | Jede Anpassung an Ranking oder Sortierung braucht ein Engineering-Ticket, Wartezeit von Tagen bis Wochen, Kampagnen-Fenster werden verpasst. | Boost & Bury, Produkte pinnen oder verstecken, Promotions und Sortierlogiken direkt im Cockpit, ohne Tickets an die IT. |
Empfehlungen auf PDP und im Warenkorb Cross-Sell und Up-Sell als kontinuierlicher Umsatzhebel statt einmaliges Feature. | Statische "ähnliche Produkte"-Listen ohne Lerneffekt, manuelle Pflege pro Produkt, kein Cross-Sell im Warenkorb. | KI-Empfehlungen (AIRecos) auf Produktdetailseite und im Warenkorb, konsistent als Listen ausgespielt, zentral steuerbar und kontinuierlich lernend. |
AGENTIC SEARCH & DISCOVERY
Vision: search that improves itself.
Static search indexes are a model from the 2010s. Set them up once, let them run, forget about them until someone notices that half the queries return nothing.
Static search indexes are a model from the 2010s. Set them up once, let them run, forget about them until someone notices that half the queries return nothing.
That no longer works in a world where your assortment, customer language and search behaviour change faster than any merchandising review. The answer is not "maintain even more manual rules", but a search that learns along the way.
Laioutr Search & Discovery is built for exactly that. Relevance is not set up once and then administered. It is continuously matched against real click behaviour, conversion data and assortment changes, and optimised. You set the rules. The system delivers the fine-tuning.
You set the direction. The system keeps improving.
Privacy & control
Relevance without tracking.
Relevant search results without a cookie banner are not a contradiction. Laioutr Search & Discovery works cookieless and without individual user tracking, GDPR-compliant out of the box. You still keep full control over relevance.
You control
No individual user tracking, no consent banner needed for search
Boost & Bury, Pinning and sorting logic per category and campaign
Business Dictionary and Query Redirects for your shop's language
Which merchandising rules are active and which are not
Approval workflows: what takes effect directly, what needs review
Search & Discovery delivers
GDPR-compliant search without your customers having to see a consent banner
Sub-second results even with large catalogs and demand spikes
Relevant result lists instead of empty pages, for every phrasing
AIRecos on the PDP and in the cart, consistently delivered as lists
Revenue Analytics and Search Insights that show where revenue is being left behind
MORE FEATURES
Your search on autopilot.
Whether dynamic filters, redirects or analytics: keep full control over every detail of your search.
Dynamic filters
Filters adapt automatically to search results and assortment, instead of being rigidly maintained for each category.
Query Redirects
Certain search terms redirect straight to a category or landing page, ideal for campaign keywords.
Similar-Search-API
Retrieve similar products via API and embed them anywhere in the frontend, consistently delivered as lists.
Revenue Analytics
Shows which revenue is generated through search and recommendations, and where there is room for optimisation. (Feature scope is currently growing.)
Search Insights
Shows top search terms, zero-result queries and trends, so you can fine-tune assortment and merchandising in a targeted way.
API & SDK
You embed search and recommendations via API or SDK, regardless of whether your frontend is built headless or classic.
Any backend, any catalog
Product data comes from your existing backend, no matter which system. You reference it like native content, without custom mapping.
Embeddable as lists
You deliver search results, recommendations and category lists everywhere as consistent lists, centrally controllable, without an engineering sprint per placement.
Your catalog has 50,000+ products
Large assortments are not a performance risk. Laioutr Search & Discovery delivers sub-second responses regardless of catalog size, and the architecture scales with you without burdening your shop system.
You use Shopify, OXID, or a custom backend
No matter which backend sits behind your shop: Laioutr Search & Discovery connects your product data via API or SDK, without you having to replace your existing system.
Data protection matters to you
Laioutr Search & Discovery works cookieless and without individual user tracking. GDPR-compliant out of the box, with no additional consent banner needed for search.
Your marketing team wants to steer it themselves
Boost & Bury, promotions, and sorting logic run directly in the Cockpit. Campaign windows no longer slip away while an engineering ticket waits to be processed.
FAQ
Frequently asked.
Semantic search understands the meaning of a query, not just individual keywords. Typos like “waterproff”, synonyms like “trainers”/“sneakers”, and complex queries like “waterproof hiking boots for women” still lead to relevant results instead of an empty page.
Yes. Search works without user tracking and without cookies, so you don't need a consent banner for it. Relevance comes from the product catalog and the query context, not from personal profiles.
Yes. Laioutr Search & Discovery delivers sub-second responses even with 50,000+ products. The architecture is decoupled from your shop system, so queries place no additional load on your backend, even during seasonal demand peaks.
On the product detail page (similar products, up-sell) and in the cart (cross-sell, frequently bought together). Both recommendation lists run on the same logic as the search results, delivered consistently and controlled centrally.
Yes. Boost & Bury, pinning, hiding, or adding products, promotions, dynamic filters, custom sorting logic, and query redirects can all be configured directly in the Cockpit, without a ticket to IT.
Via API/SDK, regardless of whether your setup is headless or classic. Laioutr Search & Discovery works with any product catalog and can be embedded directly into your frontend as sections and lists.
Matching suggestions appear as customers type, products, categories, and search terms, so they reach the right result faster instead of having to type out the whole query first.
Product data, prices, and stock are connected via API/SDK. You reference your existing catalog, no matter which backend sits behind it, without a custom mapping project per data source.
A Business Dictionary for synonyms and technical terms, grid teasers and SEO banners in the result lists, and a Similar Search API for "similar products" use cases outside standard search.
Search results, recommendations, and category pages all run on the same list logic in the Cockpit. One configuration, one control point, a consistent result, no matter where the list appears in the frontend.
Revenue Analytics shows which searches and recommendations actually drive revenue. Search Insights shows what people search for, which queries come up empty, and where merchandising pays off.
Yes. The architecture is decoupled and complements your existing backend, whether headless or classic, without replacing it or adding extra load.
Boost & Bury raises or lowers individual products in the results. Query redirects send an entire query to a specific list or page, for example a campaign landing page instead of the standard search results.
Colloquio strategico
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