Composable commerce has revolutionised how modern brands build their tech stacks. Instead of relying on monoliths, companies now assemble best-of-breed tools:
Shopware or Commercetools for commerce logic
Storyblok or Contentful for content
Algolia for search
Akeneo or Plytix for product data
Talon.One or Nosto for personalization
Each service does its job exceptionally well. But ask yourself: Who’s orchestrating the frontend experience? In most composable stacks, the frontend is where everything breaks.
Composable gives your business the freedom to:
Swap services
Scale flexibly
Optimize each layer of your stack
But that freedom also introduces complexity, especially at the frontend.
Suddenly, you’re pulling product data from one place, content from another, and routing search queries through a third. Personalization, localisation, and performance tuning all become harder.
You’re not building a page. You’re building a UI orchestration layer.
And if that layer isn’t structured, visual, and scalable, your composable backend becomes a bottleneck at the customer-facing edge.
Without a system to orchestrate your frontend, you end up with:
💻 Developers stitching APIs together manually
📄 Design systems that don’t survive implementation
🎨 Marketers blocked by dev tickets
🐢 Slow page launches and repeated builds
💥 Inconsistent UX across channels and countries
Headless gives you freedom. But freedom without structure creates fragility.
Frontend orchestration is the structured, scalable layer that brings your composable backend to life. It allows you to:
Define visual components once and reuse them across layouts
Connect those components to live data from any API
Enable marketing teams to build pages visually—without breaking UX
Deploy performance-optimized UIs via edge delivery
Maintain consistency across brands, regions, or devices
This is exactly what Laioutr delivers.
Laioutr is the Frontend Management Platform that becomes your UI orchestration layer, plugging directly into your composable backend. Here’s how:
Marketing teams build and edit pages using approved, design-safe components—without touching code.
Every component in Laioutr can connect to your CMS, PIM, search, or personalization engine—so your UI is always dynamic and data-driven.
Developers create atomic, reusable components using React or Vue—then make them accessible inside the visual editor.
You don’t need to manage frontend hosting, CDN setup, image optimization, or Core Web Vitals. It’s all handled—automatically.
Laioutr supports theming, localisation, and version control across markets—so your brand scales cleanly.
Composable commerce is powerful, but composability without orchestration leads to slow launches, scattered UX, and scaling pains.
Laioutr gives your team:
One place to manage your frontend
One system to connect APIs to UI
One workflow to scale across brands, devices, and markets
From APIs to UI. From chaos to control. That’s frontend orchestration powered by Laioutr.