Composable commerce has revolutionised how modern brands build their tech stacks. Instead of relying on monoliths, companies now assemble best-of-breed tools:

• Shopware or Commercetools for commerce logic

• Storyblok or Contentful for content

• Algolia for search

• Akeneo or Plytix for product data

• Talon.One or Nosto for personalization

Each service does its job exceptionally well. But ask yourself: Who’s orchestrating the frontend experience? In most composable stacks, the frontend is where everything breaks.

Composable Commerce Is the Future, but It’s Fragmented

Composable gives your business the freedom to:

• Swap services

• Scale flexibly

• Optimize each layer of your stack

But that freedom also introduces complexity, especially at the frontend.

Suddenly, you’re pulling product data from one place, content from another, and routing search queries through a third. Personalization, localisation, and performance tuning all become harder.

You’re not building a page. You’re building a UI orchestration layer.

And if that layer isn’t structured, visual, and scalable, your composable backend becomes a bottleneck at the customer-facing edge.

The Problem: Frontend Orchestration Is Missing

Without a system to orchestrate your frontend, you end up with:

• 💻 Developers stitching APIs together manually

• 📄 Design systems that don’t survive implementation

• 🎨 Marketers blocked by dev tickets

• 🐢 Slow page launches and repeated builds

• 💥 Inconsistent UX across channels and countries

Headless gives you freedom. But freedom without structure creates fragility.

Introducing: Frontend Orchestration

Frontend orchestration is the structured, scalable layer that brings your composable backend to life. It allows you to:

• Define visual components once and reuse them across layouts

• Connect those components to live data from any API

• Enable marketing teams to build pages visually—without breaking UX

• Deploy performance-optimized UIs via edge delivery

• Maintain consistency across brands, regions, or devices

This is exactly what Laioutr delivers.

How Laioutr Enables Frontend Orchestration

Laioutr is the Frontend Management Platform that becomes your UI orchestration layer, plugging directly into your composable backend. Here’s how:

1. Visual Studio for Layout Management

Marketing teams build and edit pages using approved, design-safe components—without touching code.

2. API-Connected Components

Every component in Laioutr can connect to your CMS, PIM, search, or personalization engine—so your UI is always dynamic and data-driven.

3. Developer-Defined Reusability

Developers create atomic, reusable components using React or Vue—then make them accessible inside the visual editor.

4. Built-In Performance & Deployment

You don’t need to manage frontend hosting, CDN setup, image optimization, or Core Web Vitals. It’s all handled—automatically.

5. Multi-Storefront & Localization

Laioutr supports theming, localisation, and version control across markets—so your brand scales cleanly.

Orchestrate the Experience. Don’t Just Stitch It Together.

Composable commerce is powerful, but composability without orchestration leads to slow launches, scattered UX, and scaling pains.

Laioutr gives your team:

• One place to manage your frontend

• One system to connect APIs to UI

• One workflow to scale across brands, devices, and markets

From APIs to UI. From chaos to control. That’s frontend orchestration powered by Laioutr.