Values
This is what we stand for.
Only a successful customer-business will make us a successful company.
Customer First
Always deliver
We care about delivering value quickly, choosing incremental progress over perfection.
One Team
We define success beyond profit, emphasizing respect for our team, customers, and community through inclusivity, diversity, and integrity.
Respect
We communicate with our team and customers in a clear, timely, and transparent manner.
Fail is Okay
We embrace bravery, curiosity, and ambition—and view mistakes as progress.
Team
The people behind Laioutr.
Marcel
CEO & Co-Founder
Sebastian
CTO & Co-Founder
Maike
CPO
Caro
UX & Conversion
We are pioneers.
Laioutr is pioneering a new software category purpose-built for the modern e-commerce stack: Frontend Management Platforms. As brands and retailers increasingly adopt headless architectures to unlock flexibility and performance, they face a new challenge—how to efficiently manage, optimize, and scale their storefronts without reinventing the frontend from scratch every time. That’s where Laioutr comes in.
We provide a visual, component-based platform to build, manage, and deploy high-performance e-commerce frontends—without sacrificing the freedom and power of headless. Our no-code/low-code builder, component library, and backend integrations make it radically faster for teams to launch and iterate commerce experiences across devices and markets.
Truly composable.
Unlike legacy CMS platforms or traditional page builders, Laioutr is designed for composable commerce. We integrate deeply with modern e-commerce backends like Shopify, Shopware, and Composable Commerce platforms (via API), allowing merchants and agencies to connect product data, search, personalization, and third-party services into a unified frontend layer—visually and modularly.
❤️
We made Laioutr for you.
E-Commerce Brands
going headless to escape the limitations of rigid templates.
Agencies & Developers
who want scalable, maintainable frontends for multiple clients.
Marketers
who want autonomy over content and campaigns—without breaking things.
This makes Laioutr so different:
Frontend as a Service
Hosting, deployment, performance monitoring, and CI/CD workflows built-in.
Visual Page Builder
Create and rearrange components like hero banners, product grids, filters, and content blocks using a live editor—with full design control and no hardcoded templates.
Composable Architecture
Integrates with any headless backend, PIM, search service, or checkout flow via API and visual configuration.
Pre-built Apps & Components
Reduce time-to-market with ready-to-use integrations for search, tracking, recommendations, and more.
Developer Freedom, Marketer Speed
Developers can extend with custom components and logic, while marketers can build pages without breaking the system.
Built-in Performance
Lighthouse 100-ready out of the box, with Core Web Vitals and accessibility baked into every design block.
We bridge headless power and marketing agility.
Laioutr defines and leads the category of Frontend Management Platforms (FMPs)—software that abstracts the complexity of headless frontend development while preserving its benefits. FMPs bridge the gap between developer flexibility and marketing agility, offering a structured way to manage frontend code, content, design systems, and integrations in a unified environment.
In a headless world, the frontend becomes the customer experience layer. It must be fast, flexible, localized, personalized, and measurable. Laioutr makes this possible—without rebuilding from zero.
