In eCommerce, speed and flexibility are everything. Every delay in launching a new feature, campaign, or storefront can translate into lost revenue. Yet, many brands are burning hundreds of thousands of euros annually on developer hours that could be avoided, simply because their frontend is tied to rigid templates and monolithic architectures. A composable frontend management platform changes this equation entirely. By giving business teams the ability to create, update, and launch storefront experiences without developer intervention, it frees up your development capacity for high-impact work, and the savings are measurable. This article focuses on hard numbers: how much developer and full Scrum team time you can save, and what that means for ROI.
Developers are one of the highest-cost line items in an eCommerce tech budget:
Mid-level frontend developer: €80,000–€100,000/year
Senior developer: €100,000–€130,000/year
Fully loaded cost (salary + benefits + overhead): ~1.4x base salary
Multiply that by a full Scrum team:
3 Developers (frontend/backend) → €300k–€350k/year fully loaded
1 QA Engineer → €70k–€90k/year
1 UX/UI Designer → €80k–€100k/year
1 Product Owner/Scrum Master → €90k–€110k/year
Total: €540k–€650k/year for one full Scrum team and much of their time is spent on repetitive, non-value-adding frontend changes.
In a traditional setup, creating a new landing page or campaign involves:
Marketing briefs the Product Owner
PO adds tickets to the sprint backlog
Designers create new layouts
Developers implement the layouts in code
QA tests the changes
Deployment happens after the sprint ends
Typical cycle time: 2–4 weeks for even a simple campaign. Developer capacity impact:
8–12 hours for frontend coding
4–6 hours for backend adjustments or API work
4–6 hours for QA/testing
2–3 hours for deployment and fixes
That’s 18–27 hours of team time for a single landing page.
Let’s do the math:
Average fully loaded developer cost: €65/hour (based on €110k/year)
Average fully loaded Scrum team cost: €220/hour (blended across devs, QA, design, PO)
If your business launches 4 campaigns/month (48 per year), each taking 20 hours of team time:
Developer-only cost: 20h × €65 × 48 = €62,400/year
Full Scrum team cost: 20h × €220 × 48 = €211,200/year
And that’s just for landing pages, not counting:
Seasonal design refreshes
Market-specific storefront variants
A/B test variations
Localization work
With a composable frontend management platform like Laioutr:
Marketing teams use a visual builder to create and launch pages
All components are pre-connected to backend APIs (Shopify, Commercetools, Shopware, etc.)
Developers only step in for new component creation or technical integration — not for everyday changes
Developer hours drop from 8–12 to 0–1 hour
Scrum team hours drop from ~20 to 2–3 hours
Let’s assume:
€65/hour developer cost
48 campaign pages/year
Savings of 10 hours per page
Annual Savings:
48 × 10 × €65 = €31,200/year saved on developer hours alone
Now let’s factor in the entire team cost:
€220/hour blended Scrum team rate
Savings of 17 hours per page (20h → 3h)
48 campaign pages/year
Annual Savings:
48 × 17 × €220 = €179,520/year
And these numbers don’t include:
Faster time-to-market revenue gains
Developer capacity reallocated to strategic projects
Reduced burnout from repetitive tasks
Time savings don’t just cut costs, they create additional revenue. Example:
You launch a seasonal campaign 2 weeks earlier thanks to instant page building.
Campaign generates €250,000 in revenue during those 2 weeks.
Even a 5% conversion lift from better performance adds €12,500 extra revenue.
When you combine cost savings + revenue gains, ROI grows exponentially.
Laioutr is purpose-built to unlock this ROI for eCommerce businesses:
Visual Page Builder – Marketers launch without dev dependency
Unlimited Landing Pages – Scale campaigns without scaling team costs
API-First Architecture – Connects directly to your backend without data duplication
Pre-Optimized Components – Pass Core Web Vitals without extra work
Multi-Market Control – Localize and personalize pages at scale
|
Metric |
Without Laioutr |
With Laioutr |
Annual Impact |
|---|---|---|---|
|
Time per landing page |
20 hours (Scrum team) |
3 hours (Scrum team) |
–17 hours |
|
Cost per landing page (Scrum team) |
€4,400 |
€660 |
–€3,740 |
|
Campaigns/year |
48 |
48 |
|
|
Annual Cost |
€211,200 |
€31,680 |
€179,520 saved |
For brands and agencies, developer time is money and Scrum team time is big money. A composable frontend management platform like Laioutr doesn’t just improve speed and flexibility; it delivers quantifiable cost savings that can easily exceed €150,000–€200,000 per year for a single brand. And that’s before factoring in the opportunity cost of faster campaign launches, improved SEO from better performance, and the revenue uplift from a more agile storefront.
👉 Ready to calculate your own ROI? Book a demo and we’ll run the numbers for your team.