In eCommerce, speed and flexibility are everything. Every delay in launching a new feature, campaign, or storefront can translate into lost revenue. Yet, many brands are burning hundreds of thousands of euros annually on developer hours that could be avoided, simply because their frontend is tied to rigid templates and monolithic architectures. A composable frontend management platform changes this equation entirely. By giving business teams the ability to create, update, and launch storefront experiences without developer intervention, it frees up your development capacity for high-impact work, and the savings are measurable. This article focuses on hard numbers: how much developer and full Scrum team time you can save, and what that means for ROI.

Why Developer Hours Are the Most Expensive Resource You Have

Developers are one of the highest-cost line items in an eCommerce tech budget:

• Mid-level frontend developer: €80,000–€100,000/year

• Senior developer: €100,000–€130,000/year

• Fully loaded cost (salary + benefits + overhead): ~1.4x base salary

Multiply that by a full Scrum team:

• 3 Developers (frontend/backend) → €300k–€350k/year fully loaded

• 1 QA Engineer → €70k–€90k/year

• 1 UX/UI Designer → €80k–€100k/year

• 1 Product Owner/Scrum Master → €90k–€110k/year

Total: €540k–€650k/year for one full Scrum team and much of their time is spent on repetitive, non-value-adding frontend changes.

Where the Time Goes Without a Composable Frontend Management Platform

In a traditional setup, creating a new landing page or campaign involves:

1. Marketing briefs the Product Owner

2. PO adds tickets to the sprint backlog

3. Designers create new layouts

4. Developers implement the layouts in code

5. QA tests the changes

6. Deployment happens after the sprint ends

Typical cycle time: 2–4 weeks for even a simple campaign. Developer capacity impact:

• 8–12 hours for frontend coding

• 4–6 hours for backend adjustments or API work

• 4–6 hours for QA/testing

• 2–3 hours for deployment and fixes

That’s 18–27 hours of team time for a single landing page.

The Cost of Doing It the Old Way

Let’s do the math:

• Average fully loaded developer cost: €65/hour (based on €110k/year)

• Average fully loaded Scrum team cost: €220/hour (blended across devs, QA, design, PO)

If your business launches 4 campaigns/month (48 per year), each taking 20 hours of team time:

• Developer-only cost: 20h × €65 × 48 = €62,400/year

• Full Scrum team cost: 20h × €220 × 48 = €211,200/year

And that’s just for landing pages, not counting:

• Seasonal design refreshes

• Market-specific storefront variants

• A/B test variations

• Localization work

How a Composable Frontend Management Platform Changes the Game

With a composable frontend management platform like Laioutr:

• Marketing teams use a visual builder to create and launch pages

• All components are pre-connected to backend APIs (Shopify, Commercetools, Shopware, etc.)

• Developers only step in for new component creation or technical integration — not for everyday changes

Time Savings Per Page:

• Developer hours drop from 8–12 to 0–1 hour

• Scrum team hours drop from ~20 to 2–3 hours

ROI Calculation: Developer Savings Only

Let’s assume:

• €65/hour developer cost

• 48 campaign pages/year

• Savings of 10 hours per page

Annual Savings:

48 × 10 × €65 = €31,200/year saved on developer hours alone

ROI Calculation: Full Scrum Team Savings

Now let’s factor in the entire team cost:

• €220/hour blended Scrum team rate

• Savings of 17 hours per page (20h → 3h)

• 48 campaign pages/year

Annual Savings:

48 × 17 × €220 = €179,520/year

And these numbers don’t include:

• Faster time-to-market revenue gains

• Developer capacity reallocated to strategic projects

• Reduced burnout from repetitive tasks

Time-to-Market = Revenue

Time savings don’t just cut costs, they create additional revenue. Example:

• You launch a seasonal campaign 2 weeks earlier thanks to instant page building.

• Campaign generates €250,000 in revenue during those 2 weeks.

• Even a 5% conversion lift from better performance adds €12,500 extra revenue.

When you combine cost savings + revenue gains, ROI grows exponentially.

Laioutr’s Role in Maximizing ROI

Laioutr is purpose-built to unlock this ROI for eCommerce businesses:

• Visual Page Builder – Marketers launch without dev dependency

• Unlimited Landing Pages – Scale campaigns without scaling team costs

• API-First Architecture – Connects directly to your backend without data duplication

• Pre-Optimized Components – Pass Core Web Vitals without extra work

• Multi-Market Control – Localize and personalize pages at scale

ROI Snapshot: Laioutr for a Single Brand

Final Thoughts

For brands and agencies, developer time is money and Scrum team time is big money. A composable frontend management platform like Laioutr doesn’t just improve speed and flexibility; it delivers quantifiable cost savings that can easily exceed €150,000–€200,000 per year for a single brand. And that’s before factoring in the opportunity cost of faster campaign launches, improved SEO from better performance, and the revenue uplift from a more agile storefront.

👉 Ready to calculate your own ROI? Book a demo and we’ll run the numbers for your team.