Saleor is headless and API-first from the ground up: the Python/Django backend with products, channels, orders, and checkout is already decoupled from the frontend and is addressed exclusively through the Saleor GraphQL API. Headless here means: you build the frontend, everything your customers see, freely on top of the GraphQL layer, without being tied to a predefined storefront stack and with full performance control.

Saleor continues to manage products, channels, warehouses, price lists, orders, taxes, and checkout. You use the Saleor dashboard and the familiar business tools unchanged, with all your established workflows, apps, and webhooks.

You've got four options: adopt the Saleor storefront example, use a community storefront with a Saleor connection, go custom (Next.js or Nuxt), or use a Frontend Management Platform like Laioutr. Each option comes with its own pros and cons.

No duplicated data, no sync conflicts. Laioutr talks directly to the Saleor GraphQL API, including native multichannel, customer group, and B2B support.

Saleor is GraphQL-first and delivers the building blocks with a Next.js storefront example and an end-to-end GraphQL API, but no finished frontend product that non-developers can operate. That puts the frontend question on the table for every Saleor project. Four options are established in the market.

Saleor's official open-source storefront example, built with Next.js App Router, React, TypeScript, and Tailwind. An ideal starting point for learning and for proofs of concept, but as a production storefront you develop the design system, components, and page logic further yourself. A sensible choice for small shops or as an interim solution.

Open-source frontend frameworks with a community-maintained Saleor connection. An active community, but no official production storefront product and no direct enterprise support net. A sensible choice if you have a suitable frontend team and open source is strategically important.

Maximum control, maximum effort. A six- to twelve-month build phase and ongoing maintenance by an in-house Python and React or Vue team that orchestrates the Saleor GraphQL API itself. A sensible choice if frontend engineering is your strategic core competency.

A Frontend Management Platform with a visual builder, 70+ components, EU hosting, and multi-backend support. Fastest time-to-launch, lowest learning curve, backend optionality for the future. It makes sense if you want to go live fast, without a custom-build investment.

Laioutr is built for Saleor setups that need to change fast and scale globally. From a native multichannel storefront for brand portfolios to a B2B configurator frontend with large catalogs.

Saleor's multichannel is first-class in the core: multiple channels (brands, markets, sales channels) with their own pricing, currency, and assortment logic, each with a standalone frontend, its own domain, its own brand identity. One component pool, multiple brand experiences.

Saleor delivers customer groups, channel-specific prices, and permission structures. Laioutr calls the GraphQL API directly and renders customer-group-specific prices, assortments, and workflows.

Industrial goods, customization workflows, B2B specifications. Complex state management logic is handled at the Laioutr component level, while GraphQL calls stay cleanly separated.

One Saleor instance, many channels. Languages, currencies, layouts, and assortments can be controlled per channel, compatible with Saleor's native channel concept.

An existing Saleor frontend needs a refresh, without touching the backend configuration. Phased migration, with a clear rollback plan.

A new Saleor project, a fresh start. With Laioutr themes and the UI library, you go live in weeks rather than investing months in a custom build.