VML

About

VML is a global creative company and WPP agency, created on 1 January 2024 through the merger of VMLY&R and Wunderman Thompson. Its foundation combines more than 300 years of expertise from iconic agencies including J. Walter Thompson, Y&R, Wunderman and VML, and the network today spans roughly 26,000 people across more than 50 markets. The agency operates under a "Human First" philosophy and positions itself at the intersection of award-winning creative work and technology consulting, connecting Brand Experience, Customer Experience and Commerce into a single customer journey. Recent recognition includes Campaign's Global Network of the Year and the #2 Creative Network ranking at Cannes Lions 2026 with 53 Lions, among them a Titanium and two Grands Prix.

Services

VML covers the full commerce and experience stack: its commerce practice alone counts over 5,000 practitioners and runs end-to-end engagements from strategic conception and technology assessment and selection through to implementation and optimization, alongside omnichannel and marketplace work across Amazon, Walmart, Instacart and TikTok. Beyond commerce the network delivers consulting and growth strategy, CX and CRM including loyalty and personalization at scale, and technology transformation of legacy systems toward AI-driven operating models. Through WPP Enterprise Solutions, VML draws on more than 12,000 engineering and platform specialists in 40+ markets and works with partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce and Shopify. Reference work spans enterprise retail and brand clients such as Sainsbury's, where VML delivered a large-scale grocery e-commerce replatform, and Microsoft's Xbox Design Lab, built on customized Adobe Commerce.