Images and videos belong where they're delivered. With Laioutr Asset Management you manage every kind of image and video file centrally in the Cockpit – and place them just as directly in Studio, inline in the frontend editor, without media breaks and without a detour through an external tool.
Behind it always sits a CDN. By default CDN-Image and CDN-Video from Laioutr, but CDN-agnostic: connect your existing DAM or CMS via an adapter.
ASSET MANAGEMENT – IMAGES & VIDEOS, CENTRAL AND IN THE FRONTEND
Asset management that doesn't live next to your frontend. It lives inside it.
Manage images and videos centrally – and place them directly in Studio, without media breaks or long click paths. By default delivered via our own CDN-Image and CDN-Video, but CDN-agnostic: connect any other DAM or CMS via a custom adapter. Part of the Agentic Frontend Management Platform, not a separate tool.
DAM
Asset management at Laioutr is the central management of images, videos, and documents right inside the Cockpit of the frontend platform.
You upload assets once, organize them in folders, and reuse them everywhere – managed centrally or placed directly inline in the frontend editor.
Unlike an isolated DAM, asset management here doesn't live in a separate tool – it's a layer within the Agentic Frontend Management Platform. Studio (visual composition), Storefront (delivery via CDN-Image and CDN-Video), Orchestr (backend connectivity), Cloud (infrastructure), and the AI agent mesh together with no glue code.
Central & in the frontend
Images and videos land directly in the Studio editor – without a detour through a separate tool. Managed centrally, reusable everywhere.
CDN-agnostic
By default everything runs through Laioutr's own CDN-Image and CDN-Video. Via an adapter you can just as easily connect any other DAM or CMS.
Agent-assisted
The AI agent optimizes assets, removes orphaned files, and tidies up folders – continuously, not just on request.
No media breaks
At Laioutr, asset management isn't an add-on.
It's built into the frontend.
In the frontend editor you place an image or video directly where it will later appear – without first opening a separate asset tool, exporting, or copying an ID. Fields that clearly don't need an asset simply stay empty.
What that means in practice: one asset, managed centrally, usable inline anywhere in the frontend. No copies, no duplicate uploads, no long click paths.
Where asset management meets Studio.
assets are placed directly inline in the frontend within Studio – no upload detour, no media break.
In the classic setup, an image first sits in a separate asset tool, then gets exported, then gets linked in the frontend – three steps, three systems. With Laioutr you do it in one. In the Studio editor you click a media field and pick the asset directly from your central library, or upload a new one. Live preview shows instantly how it looks in the frontend.
Because a CDN always sits behind it – by default Laioutr's own CDN-Image and CDN-Video – every image and video is automatically optimized and delivered responsively. If you run a different DAM or CMS, you connect it to the same spot via an adapter.
Full transparency
Focused on the asset lifecycle
Always on the same page – no need to ask.
Every asset moves through a clear lifecycle that tells you instantly where it stands. Three steps, three meanings. They make sure the marketing team and the tech team always see the same state - no sync meeting, no spreadsheet, no "is that image live yet?".
Upload
The asset sits in the central library but isn't optimized or linked yet. You can prep it safely - zero impact on live storefronts.
Processing
The asset runs through CDN-Image or CDN-Video - formats, sizes, and responsive variants are generated automatically. The old version keeps running live until then.
Live
Delivered via CDN. The asset is visible on every storefront that references it. Pulling it back returns it to upload state anytime, without deleting it.
Simplicity
Three asset types. One Cockpit.
Not every asset should be delivered the same way. Three asset types, three use cases - all in the same platform. Whatever the type, everything sits in one Cockpit, everything is delivered via CDN, everything with the same performance.
Images via CDN-Image
Every image runs through CDN-Image - automatic format selection (WebP/AVIF), size variants, and responsive delivery, without manual exporting.
Examples: product images, hero visuals, team photos, icon sets, image galleries
Videos via CDN-Video
Videos are delivered via CDN-Video - adaptive streaming, automatic transcoding, thumbnails at the click of a button.
Examples: product demos, campaign videos, explainer videos, background loops, social clips
Documents & other assets
PDFs, data sheets, and other file types sit in the same central library - via a CDN-agnostic adapter, also from your existing DAM or CMS.
Examples: product data sheets, price lists, brochures, certificates, manuals
AGENTIC ASSET MANAGEMENT
Agentic asset management
Asset operations are the most invisible cost center in modern commerce teams. Hundreds of images and videos, multiple formats, orphaned files, messy folders, recurring optimization rounds.
Until now: manual clean-up work. With Laioutr: an AI agent that runs asset management in the background.
Optimize
Format, size, and responsive variants are adjusted automatically - at the click of a button or automatically on upload.
Clean up
Orphaned assets that are no longer referenced anywhere are detected and removed - before they quietly cost storage and overview.
Generate
The agent creates its own images when needed - placeholders or variants, for example - and uploads them directly to the library.
Structure
Image folders are tidied up, renamed, and restructured - by campaign, product line, or language, without manual sorting.
Tag
New assets are automatically tagged, named, and filed - consistent metadata without manual upkeep.
Deliver
Every asset is delivered via CDN-Image or CDN-Video - by default, or CDN-agnostic via an adapter to your existing system.
The comparison
What changes economically.
Three typical tasks that today take weeks or months and become background routine with the Asset Agent. The numbers are orders of magnitude from real customer setups, not marketing figures. Sprint tasks turn into background routines. Costs turn into control workflows.
Compare differences | Ohne Asset Management | Mit Laioutr Asset Management |
|---|---|---|
Was sich wirtschaftlich verändert Drei typische Aufgaben, die heute Wochen oder Monate brauchen — und mit dem Asset Agent zur Hintergrund-Routine werden. Die Größenordnungen stammen aus echten Kunden-Setups, keine Marketing-Werte. | ||
10.000 Produktbilder in 8 CDN-Formaten ausliefern Responsive Bildauslieferung für Multi-Device- und Multi-Markt-Setups — die typische Skalierungs-Herausforderung im Commerce. | Bild-Team exportiert manuell in jeder Zielgröße, fünfstellige Storage- und Lizenzkosten, Formate veralten bei jedem neuen Endgerät. | On-the-fly-Transformation über CDN-Image. Ein Upload, jede Auflösung, jedes Format automatisch generiert und ausgeliefert. |
Verwaiste Assets in 50 Ordnern aufräumen Media-Hygiene als Dauer-Aufgabe statt einmaliger Sprint — und ohne manuelle Sichtung. | Interne Aufräum-Aktion, 2–3 Wochen Sprint, manuelle Sichtung jeder Datei — Ordner wachsen bis zur nächsten Aktion weiter zu. | Automatische Erkennung ungenutzter Dateien durch den Asset Agent. Vorschlag zum Entfernen, Freigabe per Klick. |
Wechsel oder Anbindung eines bestehenden DAM-Systems Integration statt Replatforming — auch wenn dein Team seit Jahren in einem externen DAM arbeitet. | Migrations-Projekt über Monate, Export/Import-Skripte, doppelte Datenhaltung während der Übergangsphase. | Adapter verbindet dein bestehendes DAM oder CMS direkt mit Laioutr Studio. Kein Datenumzug, kein Medienbruch. |
AGENTIC ASSET MANAGEMENT
You steer the structure. The agent tidies up.
Static asset management is a model from the 2010s. You upload, you tag once, you forget - until the folder is a graveyard of orphaned files.
That no longer works in a world where every device needs a different image format and every campaign produces new assets faster than a media team can sort them. The answer isn't "even more folder structure" - it's assets that optimize themselves.
The Asset Agent is the layer that delivers on that. Images and videos aren't uploaded once and then managed. They're continuously optimized, tidied up, and delivered in the right CDN formats - managed centrally and usable directly in the Studio frontend, without media breaks. You steer the structure. The agent delivers the upkeep.
You set the structure. The agent keeps it clean.
Asset guardrails
What you steer and what the agent delivers.
AI without control is a risk. AI with clear guardrails is leverage. The Asset Agent runs within the boundaries you set - not outside them. Rights and format compliance aren't the Asset Agent's risk. They're its precondition.
You steer
Approved image and video formats per channel
Naming conventions and folder structure
Access and usage rights per team and brand
Sources the agent is allowed to use (internal asset pools, external DAM systems, AI image generators)
Which capabilities are active and which aren't
Approval workflows: what goes live directly, what needs review
The agent delivers
Assets automatically optimized for every CDN format, without manual export
Consistent folder structure across all teams and brands
Detection and removal suggestions for orphaned or dead files
Upload and sorting of AI-generated images according to your rules
Audit reports that show where asset debt sits
ASSET FEATURES
Your media workflow on autopilot.
Whether multi-format delivery, AI optimization, or quick actions: keep full control over every single file.
CDN-Image
One upload, every resolution. Automatic resizing, format conversion (WebP, AVIF), and cropping in real time via URL parameters, delivered through the global CDN.
CDN-Video
Adaptive streaming formats generated automatically, playback matched to bandwidth and device. One video upload covers web, mobile, and social.
Bulk upload
Upload hundreds of images and videos at once, automatically tagged and sorted into the right folder structure. No more file-by-file process.
Focal point & cropping
Set a focal point per image so automatic crops for every aspect ratio never cut off the subject. Set once, correct everywhere.
Rights & access
Store usage rights, expiry dates, and approvals per asset. Team roles control who can upload, edit, or just use.
COMPOSABLE
No silo. Just stack.
Three ways Laioutr merges seamlessly with your tooling.
Asset management at Laioutr isn't isolated - it's part of a composable stack, and CDN-agnostic. Three ways your assets work together with your existing tooling.
Connect an external DAM
If your team already uses a DAM like Bynder, Cloudinary, or another asset system, connect it through an adapter. Assets flow into Studio as if they were native. Step-by-step migration or federation, as needed.
Connect your own CDN
By default, Asset Management runs on Laioutr's own CDN-Image and CDN-Video. If your company already uses a different CDN provider, connect it through an adapter - CDN-agnostic instead of lock-in.
Multi-source asset management
In Studio you combine assets from the Laioutr Media Library, an external DAM, and your own CDN in one interface. Marketing builds pages from multiple sources without knowing which asset comes from which tool.
CDN & DAM
The right CDN and the right DAM for the right job.
Laioutr Asset Management covers most commerce-frontend needs right inside the platform, by default through our own CDN-Image and CDN-Video. But there are cases where an external CDN or a dedicated DAM is the right complement - and for exactly those cases our system is CDN-agnostic: an adapter, which can also be built by agency partners, connects your existing DAM, CMS, or asset system directly to Laioutr Studio. To us, composability doesn't mean "build everything yourself" - it means "the right tools for the right job".
You need assets for more than just the web frontend
If your images and videos are delivered in parallel across mobile apps, print catalogs, in-store displays, or through partner APIs, connecting an external CDN or a dedicated DAM is worth it - it's exactly what our adapter model is built for. Laioutr Asset Management stays the frontend layer, your CDN or DAM becomes the single source of truth for all channels.
Your media team is large and works with complex approvals
If your team has worked in an established DAM for years and thousands of assets with approval workflows live there, migration is expensive and risky. We dock in through an adapter - you keep your DAM, we deliver the frontend layer around it.
You don't want CDN lock-in
By default, we deliver through our own CDN-Image and CDN-Video. If you want to stay flexible or already have contracts with a different provider, you switch the CDN through an adapter - without changing anything about your content structure.
An agency partner has already built an adapter
Adapters for Asset Management aren't limited to Laioutr - agency partners can build and maintain them too. If your partner already has a connection to your DAM or CDN, Laioutr integrates it directly into Studio.
FAQ
Frequently asked.
Not in the classic sense. Classic DAM systems (Bynder, Cloudinary DAM) deliver assets via API - the frontend stays your job. Laioutr Asset Management is a layer within the frontend platform: upload, organization, CDN delivery, Studio composition, all in one platform. If you want to use a dedicated DAM, you can connect it through an adapter.
Folders and tags are created directly in Asset Management - no developer configuration needed. Structure by brand, campaign, or language, however fits your team.
Images (JPEG, PNG, WebP, AVIF, SVG) and videos (MP4, WebM, and more), automatically optimized and delivered via CDN-Image or CDN-Video. Other file types like PDFs can be managed through the Media Library.
Yes. Alt-text, title, and description are configurable per language. Bulk operations enable mass updates across multiple languages, and the Asset Agent translates at the click of a button, in your brand's tone of voice.
CDN-Image and CDN-Video automatically generate the right formats and resolutions, regardless of the original upload. A single high-resolution image is enough for every device and channel.
Uploaded: the asset sits in the Media Library but isn't assigned to any page yet. In use: the asset is assigned to at least one Collection or block. Orphaned: the asset is no longer referenced anywhere, and the Asset Agent suggests it for cleanup.
Yes - and more than that, we actively recommend it for certain use cases. Through an adapter we integrate external DAM systems deeply, without media breaks between systems. You can run both in parallel (federation), migrate step by step, or keep the DAM as your single source of truth and use Laioutr Studio as the frontend layer.
By default, we deliver through our own CDN-Image and CDN-Video. If you already use a different CDN provider, connect it through an adapter - you reference assets in Studio like native content, without custom API mappings.
Five capabilities: optimize (formats, resolutions, compression), tidy up (detect and remove orphaned and dead files), upload (sort AI-generated images directly), structure (keep folders and naming conventions consistent), and audit (identify asset debt). Enable them per capability, switch them off anytime, always within the guardrails you set.
You do. The agent runs within the guardrails you set in the Cockpit - approved formats, naming conventions, access rights, approval workflows. What goes live directly, what needs review - all configurable per capability. AI without control is a risk; the agent is deliberately built so that control stays in your hands.
The Asset Agent is part of the AFMP's AI layer - we use curated standard models for image and video processing. Custom model connectivity (your own endpoints, on-premise setups) is possible through the AI layer, depending on your plan and your compliance requirements. More on that in the discovery call.
Yes. Per capability, per team, per brand. Some teams only enable optimize and tidy up, some also turn on AI upload, some use the agent exclusively for audits. There's no "all or nothing" mode.
Rule of thumb: if your asset needs are primarily commerce-frontend-driven, Laioutr Asset Management is enough - faster, leaner, in one platform. If you maintain multi-channel assets beyond the frontend (apps, print, partner APIs), run complex approval workflows with large teams, or already have contracts with an established DAM or CDN provider, we actively recommend connecting through an adapter - CDN-agnostic instead of lock-in.
Colloquio strategico
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"Dopo 30 minuti abbiamo capito che Laioutr rende fattibile il nostro replatforming." - Daniel B., CEO, hygibox.de