Laioutr is your frontend platform: you build variants from reusable building blocks, test them against each other, and roll out the winners — without a developer ticket for every hypothesis. Testing faster means learning faster.
For CRO & growth teams
What does conversion optimization look like on Laioutr?
A/B testing
Build and test variants — without a dev ticket
Create page and element variants visually and pit them against each other as A/B tests. You control the hypothesis, traffic split, and analysis yourself — iterations take hours, not sprints.
Personalization
The right message for the right audience
Serve content, offers, and landing pages by audience. Personalization runs right in the editor — no detour through IT and no separate tool.
Performance & speed
Fast pages that don't slow conversion down
Core Web Vitals, SSR, and lean delivery are built in — fast pages convert better. And because new variants go live in minutes, you test more in the same time.
How you work with Laioutr
1.
Form a hypothesis
Define the goal and metric — what do you want to improve?
2.
Build the variant
Compose an alternative from building blocks, visually and fast.
3.
Run the A/B test
Split traffic and test the variants against each other in the real context.
4.
Roll out the winner
Publish the best variant — and start the next hypothesis.
Ecosystem
Everything for fast optimization cycles
A/B testing, personalization, reusable building blocks, SEO/GEO, and Core Web Vitals performance — plus AI support to generate variants and copy faster.
No. You build variants and set up tests yourself — visually in the live storefront. The team provides the building blocks; testing and rollout you do without a ticket.
In minutes to hours: compose a variant from building blocks, set the traffic split, launch the test. Iterations take hours instead of sprints.
Yes. You serve content, offers, and pages by audience — right from the editor, without a separate personalization tool.
Fast pages reduce bounces and lift conversion. Core Web Vitals, SSR, and lean delivery are built in — without you having to worry about the technology.
Through test analysis and connected analytics, you see which variant wins — and roll it out with a single click.
Colloquio strategico
Pronti a trasformare il vostro frontend in un livello di controllo?
Mostrateci il vostro stack, la vostra roadmap, il vostro scenario di replatforming: vi mostriamo come si integra Laioutr, quanto costa e quanto velocemente andrete live.
"Dopo 30 minuti abbiamo capito che Laioutr rende fattibile il nostro replatforming." - Daniel B., CEO, hygibox.de