Progressive Web Apps (PWAs) have become a cornerstone of modern eCommerce. They combine the best of web and native app experiences, offering speed, reliability, and deep mobile engagement, without requiring customers to download an app from the store. Today, we’re excited to introduce Laioutr’s new PWA feature, making every Laioutr-powered storefront instantly ready for this next generation of performance and user experience. No extra plugins, no rebuilding, no complex configuration, just one switch, and your storefront becomes a high-performing, app-like experience across all devices. This is a major step forward for any brand or agency using Laioutr, especially those aiming to compete on speed, engagement, and conversion.
Globally, more than 70% of eCommerce traffic now comes from mobile, but the biggest challenge remains performance and conversion. Native apps convert better, but very few brands can afford the cost and maintenance of fully developing, updating, and marketing an app. PWAs bridge this gap perfectly. With PWA capabilities, your storefront becomes:
PWAs load instantly thanks to local caching and offline-ready assets.
Animations, gestures, full-screen mode, and seamless navigation, without the app store friction.
PWAs can even function during poor network conditions, maintaining essential interactions.
Push notifications create opportunities for re-engagement and personalized messaging normally reserved for native apps. For eCommerce brands, this directly translates into:
Higher add-to-cart rates
Improved checkout completion
Better repeat visit frequency
Stronger loyalty metrics
In short: PWAs convert.
With the new PWA feature, Laioutr transforms every storefront into a highly optimized, app-like experience, automatically. Here’s what this means:
Traditionally, implementing a PWA requires days or weeks of engineering work:
Creating a service worker
Handling caching strategies
Managing expiration logic
Setting up a manifest
Handling offline modes
Optimizing for iOS and Android behaviors
Laioutr handles all of this internally. With one activation, your storefront becomes PWA-enabled, fully optimized and fully compliant.
Performance is one of the most overlooked drivers of revenue in eCommerce. With PWA caching and preloading, pages load dramatically faster, even on slower mobile connections. Laioutr’s PWA feature also works directly with the platform’s two-stage caching architecture, resulting in:
Near-instant repeat visits
Faster navigation between product pages
Better Core Web Vitals
Higher Google Lighthouse scores
Improved organic SEO rankings
Performance = revenue. And PWA + Laioutr is the fastest frontend engine we’ve ever released.
With Laioutr PWA enabled, your storefront can be “installed” on users’ devices, appearing like a native app with:
Home screen icon
Full-screen display
Splash loading screens
Faster startup times
This means your brand gains visibility on customers’ devices, without the cost of building a native app.
Operating multiple storefronts? Multiple regions? Multiple brands? Laioutr PWA supports each one with:
Individual manifests
Market-specific icons
Regional caching rules
Market-dependent offline fallback pages
This ensures a consistent but localized app experience across your global architecture.
PWAs need to be structured correctly to comply with Google’s quality guidelines. Laioutr handles this automatically:
SEO-friendly URLs
Valid manifest.json
Correct service worker lifecycle
No-index protection for offline fallback pages
WCAG 3.0 accessible components
Full Core Web Vitals optimization
This ensures that your storefront doesn’t just work like an app, it ranks like a high-performance website.
A PWA is only as good as the architecture underneath. This is why integrating PWA directly inside Laioutr’s Frontend Management Platform makes such a difference. PWAs benefit from:
Consistent design tokens
Reusable components
One frontend codebase across markets
Centralized caching rules
Unified API orchestration
Automated performance optimizations
Instead of every project reinventing the wheel, Laioutr provides a standardized, enterprise-grade foundation for PWAs across all brands and markets. This is the future of frontend infrastructure in composable commerce.
Higher conversions, smoother interactions.
Instant performance across all regions.
PWAs work seamlessly across headless systems like Shopware, Shopify, Commercetools, Emporix, and Sylius.
Reduced long-term frontend cost and technical complexity.
Better retention, re-engagement, and user experience metrics.
Deliver faster, without custom PWA development.
This is just the first step. Upcoming enhancements include:
Full push notification support
Custom offline modes per component
PWA analytics dashboard
Automated asset optimization
Adaptive caching strategies per page type
Dynamic icons and theme colors per market
Deeper integration with Laioutr Orchestr caching
More innovation is coming, because PWA is not just a feature. It’s the foundation of the next generation of commerce experiences.
Final Thoughts
Laioutr’s new PWA feature makes it effortless for brands and agencies to deliver fast, reliable, app-like storefronts, without additional engineering work, plugins, or complex setups. In a world where performance, mobile UX, and cross-market scalability define who wins in eCommerce, PWAs are no longer optional. With Laioutr, they’re built-in.
💜 The fastest Laioutr frontends ever are here, and they’re progressive by default.