In composable commerce, content and commerce are no longer siloed. Instead, modern e-commerce experiences depend on blending dynamic content—like editorials, landing pages, and rich product stories—with transactional data from your commerce backend. The key to success lies in how you manage and orchestrate both through your frontend.

Why Traditional CMS Systems Fall Short

Traditional CMS platforms weren’t built for e-commerce. They lack:

• Real-time product sync

• Variant-aware content targeting

• Flexibility for merchandising needs

This is where headless CMS platforms like Storyblok and Hygraph shine. They’re API-first, flexible, and fit perfectly into a composable architecture.

Core Concepts for a Composable Content Strategy

1. Content and Commerce Separation

Decouple storytelling from selling:

• CMS handles pages, banners, blog posts, lifestyle content

• Commerce backend (e.g., Shopify, Commercetools) handles SKUs, inventory, pricing

Use the frontend to merge both via GraphQL or REST APIs. Use Laioutr for the whole complexity of merging several API's.

2. Content Modelling for Landingpages that scale

Use our modular content blocks in your CMS to build up landing pages

• e.g. Hero banners with CTA, Product highlight blocks or Editorials

Define content models in Laioutr that are aware of product relationships but remain flexible for non-product campaigns.

3. Linking Content to Commerce

Modern CMS platforms let you reference external data:

• In Hygraph, use remote fields to pull product data into content schemas.

• In Storyblok, use custom components with product selectors linked via handle or ID.

This allows marketers to build rich pages without developers—but still powered by live commerce data.

4. Using a Unified Frontend Layer

Your frontend, built with tools like Vue.js + Laioutr, becomes the integration point. It fetches content from your CMS and commerce data from your backend, then renders everything in real-time or at build time.

Best practices:

• SSR or static generation for performance

• Real-time previews via CMS webhook integration

• Shared design system for content + commerce components

Laioutr: The Bridge Between CMS and Commerce

Laioutr’s frontend platform integrates easily with headless CMS tools:

• Drag-and-drop content and commerce blocks

• Visual previews of structured content

• App layer for dynamic personalization or targeting

Marketers get full flexibility to build landing pages, campaigns, and category hubs —without touching code.

Final Thoughts

The future of e-commerce is content-driven. Managing CMS and commerce together in a composable frontend unlocks agility, personalization, and performance at scale. With platforms like Storyblok, Hygraph, and Laioutr working in sync, your brand can deliver storytelling that sells—without compromise.