For years, digital teams have built frontends from the ground up, picking frameworks like React, Vue, or Next.js, then layering on endless custom logic, tooling, and deployment processes. It worked. For a while. But in 2025, the question every agency, brand, and developer should be asking is this:

Why are we still building frontend software as one-off projects, instead of managing them as products?

That’s exactly what we discuss in our latest Laioutr Tutorials episode with Sebastian Langer and Marcel Thiesies, the evolution from frameworks to Frontend Management Platforms and what that means for the future of composable commerce.

🎥 Watch the full video:

https://www.youtube.com/watch?v=JqgTLT8GXwc&feature=youtu.be

From Frameworks to Frontend Fatigue

Over the last decade, frameworks have shaped the modern web. They gave developers power, speed, and flexibility. But they also introduced complexity. Every project needed:

• Its own build pipeline

• Component library

• Integration layer for APIs and CMS

• Custom caching, performance tweaks, accessibility logic

• And eventually… another rebuild when technology moved on

The result? Each company ended up maintaining its own “mini-framework”, fragile, expensive, and inconsistent across markets and teams. Frameworks were never the problem - the lack of management was.

Why Frontend Management Platforms Exist

Frontend Management Platforms (FMPs) like Laioutr evolved from one simple realization: “The frontend is not just code, it’s an operational layer that needs structure, collaboration, and governance.” An FMP sits above frameworks, providing the missing layer of orchestration, management, and automation. Instead of writing and deploying custom code for every change, teams can:

• Reuse pre-built components

• Connect APIs through a unified backend-for-frontend (Laioutr Orchestr)

• Adjust layouts, pages, and content visually

• Deploy globally with consistent caching and performance rules

It’s the same technical foundation developers love, but with a layer of control and accessibility that lets entire teams move faster. Frontend Management Platforms don’t replace frameworks, they elevate them. They give structure to what was previously chaos.

Why Frameworks Alone Aren’t Enough Anymore

Frameworks are fantastic at rendering components and managing client-side logic. But they don’t solve the operational realities of eCommerce:

• Coordinating releases across multiple markets

• Enforcing accessibility and design consistency

• Managing non-developer updates

• Ensuring performance at scale

• Connecting data from multiple backends

As businesses grow, these challenges multiply. Frontend teams become the bottleneck, not because they lack skill, but because the system wasn’t built for scale. That’s why the next logical step in frontend evolution isn’t another framework, it’s Frontend Management.

A Better Way to Scale Composable Commerce

Composable commerce has made backends incredibly flexible, but it also shifted the complexity to the frontend. With multiple APIs (CMS, PIM, ERP, Search, CRM), the frontend has become the orchestration point of the entire experience. Laioutr solves that through Laioutr Orchestr, a backend-for-frontend layer that:

• Aggregates and normalizes data from multiple sources

• Caches intelligently through a two-tier system

• Delivers consistent data models to the UI components

This means teams no longer have to manually wire APIs or write glue code. The frontend becomes composable in function, but managed in practice.

The Human Side of Frontend Management

Frontend Management Platforms don’t just change how software is built, they change how teams work together.

• Developers focus on building scalable components.

• Designers maintain consistent branding through design tokens.

• Marketers launch campaigns visually.

• Business teams see measurable performance and ROI.

It’s a cultural shift, from developer-centric delivery to cross-functional collaboration. That’s the real advantage of management over manual building.

Performance, Accessibility, and Governance, by Default

With frameworks, you always start from zero: performance tuning, caching, accessibility, and SEO require new configuration for each project. With Laioutr, these aspects are built-in:

• Two-tier caching architecture for ultra-fast load times

• WCAG 3.0 compliance out of the box

• Automated Core Web Vitals optimization

• Pre-configured hosting and deployment via global edge infrastructure

The result: every project benefits from the same foundation, consistent, secure, and lightning fast.

The Business Case for Frontend Management

Frontend Management isn’t just a technical innovation, it’s an economic one. Brands running Laioutr report:

• Up to 70% faster time-to-market for new stores or campaigns

• Lower total cost of ownership (TCO) by reducing rebuilds

• Higher conversion rates through consistent UX and faster performance

• Better collaboration between agencies, brands, and internal teams

In other words: less code debt, more business agility.

The Future of Frontend Development

Frameworks like React or Vue were never designed to manage enterprise-scale digital ecosystems. They’re tools, powerful, but limited by design. Frontend Management Platforms are the next logical layer of abstraction. They make composable architectures sustainable, governed, and performant long-term. In the same way that DevOps revolutionized backend workflows, Frontend Management is now revolutionizing digital experience delivery. It’s not about replacing developers, it’s about amplifying their impact and enabling entire organizations to participate in digital growth.

Watch the Full Discussion

🎥 Dive deeper into this topic with Sebastian Langer and Marcel Thiesies in our latest Laioutr Tutorials episode:

👉 Watch on YouTube

They explain:

• Why frontend teams became the bottleneck

• How management changes everything

• And what the next generation of composable commerce will look like

💜 The future of frontend isn’t about writing more code, it’s about managing smarter.