Commercetools redefined commerce architecture. With its MACH-certified, API-first approach, it empowers brands to build flexible, scalable, and composable commerce experiences. But with all this flexibility comes a critical question:

What about the frontend?

While Commercetools offers incredible power on the backend, brands need a frontend layer that’s equally flexible, scalable, and marketer-friendly. That’s exactly why Laioutr is the perfect match for Commercetools. Let’s break it down.

The Commercetools Frontend Challenge

Commercetools provides a powerful, headless backend that manages your:

• Product catalog

• Cart and checkout

• Orders and pricing

• Omnichannel operations

• API-driven integrations

But Commercetools doesn’t prescribe how you build your storefront. You have complete freedom, which also means:

• You need to choose a frontend framework.

• Developers must build and maintain UI components.

• Marketers still rely on dev teams for every page update.

• Scaling storefronts can be slow and complex.

In other words, frontend agility can lag behind backend flexibility.

Laioutr: The Frontend Management Platform commercetools Needs

Laioutr solves this by giving you a Frontend Management Platform, a single, visual, and collaborative interface that bridges your Commercetools backend with your customer-facing storefronts. Here’s why Laioutr complements Commercetools perfectly:

1. Visual Page Builder for Marketing Teams

No more waiting for developers. Marketing teams create, edit, and publish pages using Laioutr Studio with no coding required.

2. Component-Driven Frontends

Developers build reusable Vue Components once. Marketers reuse them visually, ensuring consistent UX across your entire storefront.

3. API-First Integration

Laioutr connects directly to Commercetools via GraphQL or REST APIs. Display products, prices, carts, and checkout dynamically—without custom coding each time.

4. Multi-store, Multi-brand, and Localization

Easily launch multiple storefronts and brands. Laioutr supports layout versions, theming, and global design tokens for seamless Localization.

5. Built-in Performance and Optimization

Every Laioutr frontend is automatically optimised for Core Web Vitals, accessibility, and delivered via global CDN, perfect for performance-focused Commercetools brands.

The commercetools + Laioutr Advantage

Composable Commerce, Fully Realized

When you combine Commercetools’ powerful backend with Laioutr’s structured, scalable frontend platform, you truly unlock composable commerce:

• Marketers gain speed and agility.

• Developers gain structure and efficiency.

• Customers enjoy fast, consistent, and personalised experiences.

It’s the ultimate combination for brands serious about composable commerce at scale.