If your brand uses Frontastic (now commercetools Frontend) to manage your composable storefront, you might be wondering: is there a better option out there? While Frontastic has been popular among composable commerce brands, it comes with limitations, including complexity, developer-heavy maintenance, and inflexible marketer workflows. That’s exactly where Laioutr comes in, providing a powerful, streamlined alternative designed for speed, scalability, and cross-team agility. Here’s why Laioutr is the perfect replacement for Frontastic.

1. True Visual Editing for Marketers

Frontastic is primarily developer-oriented. While it provides some visual functionality, it still relies heavily on code and custom configurations. Marketers usually remain dependent on developer resources for even minor updates. In contrast, Laioutr offers:

• Fully visual editing: Marketers build and publish pages directly, without code.

• Instant publishing: No waiting for developers or lengthy deployment cycles.

• Controlled creativity: Developers build reusable components, marketers freely assemble pages.

2. Simpler, Structured Component Architecture

Frontastic offers a robust component system but can be overly complex, requiring significant developer involvement. Laioutr simplifies the frontend:

• Developers create atomic components using Vue.

• Components are reusable across pages, campaigns, and storefronts.

• Marketers visually reuse and rearrange components safely, maintaining brand consistency without dev involvement.

3. Performance Built-In

With Frontastic, your team manages infrastructure, CDN setups, and performance optimisations manually. Laioutr eliminates this overhead entirely:

• Automatic optimization for Core Web Vitals, accessibility, and SEO.

• Global edge CDN delivery included by default.

• Image optimization, lazy loading, and caching handled seamlessly.

You get a high-performance storefront instantly, no DevOps required.

4. Easier Localisation and Multi-Storefront Management

Frontastic supports multi-storefront and localisation but requires manual setup and ongoing developer effort. Laioutr makes multi-storefront easy:

• Visual localisation and theming management out-of-the-box.

• Manage layout versions per region, language, or brand visually.

• Instantly preview and publish localized pages, no complex manual setup required.

5. Truly Composable & Backend-Agnostic

Frontastic is now closely tied to commercetools, reducing its flexibility. This limits your ability to use other headless backends or combine multiple APIs. Laioutr, in contrast, is fully composable and backend-agnostic:

• Works seamlessly with commercetools, Shopify, Shopware, Sylius, Emporix, and more.

• Easily integrates CMS, PIM, search, and personalization APIs visually.

• Provides full flexibility to swap or add backends anytime.

Frontastic vs. Laioutr at a Glance

Switch from Frontastic to Laioutr and Unlock

• Marketer autonomy: Empower your marketing team to launch faster and drive revenue.

• Developer productivity: Reduce tedious tasks, allowing developers to focus on high-impact initiatives.

• Better experiences: Faster pages, consistent design, seamless personalization, and easy localization.

Ready to Replace Frontastic with Laioutr?

If your Frontastic setup feels heavy, slow, or limiting, Laioutr can instantly improve your composable commerce experience.

Book a demo to see Laioutr in action