B2B + B2C on SAP Commerce Cloud: Multi-Storefront with Laioutr

SAP Commerce Cloud is strong at running complex B2B and B2C models on one backend: multiple catalogs, base sites, customer groups and price logic. The open question is usually the frontend: how do you give each brand, market or channel its own storefront without building and maintaining several frontends in parallel?

One backend, many storefronts

SAP Commerce Cloud already supports multiple base sites and catalogs on a single instance. Laioutr treats each of these as its own storefront on top of the OCC API: separate frontends, own domains, own brand identity, all drawing from one shared pool of more than 70 components. You build the component set once and compose many brand experiences from it.

B2B specifics served through OCC

B2B requirements such as customer-specific pricing, contract prices, cost centers and approval-relevant data are served through the OCC API and rendered in Laioutr components. The same component pool powers a clean B2C storefront, so a brand portfolio that mixes B2B and B2C does not need two separate frontend stacks.

• Per-brand and per-market frontends from one component pool
• Customer-group and contract pricing rendered from OCC responses
• Languages, currencies and layouts configured per storefront
• Multi-brand and multi-market governed centrally, composed locally

Why this beats a custom multi-frontend

Building several storefronts as custom Angular or React apps multiplies the maintenance: every brand is its own codebase, its own upgrade path, its own accessibility and performance work. With Laioutr the platform is shared, so a component improvement, a performance gain or an accessibility fix lands across every storefront at once.

Marketing autonomy at scale

Each brand team composes its own pages in the visual builder within shared guardrails set by central teams. That keeps brand consistency while removing the engineering bottleneck of a page-per-ticket model, across the whole portfolio.

FAQ

Does each storefront need its own SAP instance?

No. Multiple base sites and catalogs on one SAP Commerce Cloud backend map to multiple Laioutr storefronts via OCC.

How is B2B pricing handled?

Customer-specific and contract pricing comes from OCC and is rendered in Laioutr components, so B2B and B2C run from the same frontend platform.

Can brands look completely different?

Yes. Each storefront has its own theme, domain and layout while sharing the component pool. Book a demo to see a multi-storefront setup.

Related: Headless frontend for SAP Commerce Cloud.

Related reading: B2B + B2C on Vendure: Multi-Channel Storefronts with Laioutr and B2B, B2C and D2C on SCAYLE: Multi-Storefront with Laioutr.