B2B + B2C on Vendure: Multi-Channel Storefronts with Laioutr

Vendure is strong at running B2B and B2C on one backend. Its Channels concept lets a single instance serve multiple stores, currencies and price lists, and its B2B workflows, quote-to-cash, organisation hierarchies and approval flows, are built in rather than bolted on. The open question is usually the frontend: how do you give each channel its own storefront without building and maintaining several frontends in parallel?

One backend, many storefronts

Vendure Channels already model multiple stores, markets and currencies on a single instance. Laioutr treats each channel as its own storefront on top of the GraphQL Shop API: separate frontends, own domains, own brand identity, all drawing from one shared pool of more than 70 components. You build the component set once and compose many brand experiences from it.

B2B and B2C from one platform

The same component pool powers a fast B2C storefront and a full B2B portal. B2B specifics, customer-specific and contract pricing, approval flows and organisation hierarchies modeled in Vendure, are served through the Shop API and rendered in Laioutr components. A portfolio that mixes B2B and B2C does not need two separate frontend stacks.

• Per-channel and per-market frontends from one component pool
• B2B and B2C served from the same Vendure Shop API
• Languages, currencies and layouts configured per storefront
• Multi-brand and multi-market governed centrally, composed locally

Why this beats a custom multi-frontend

Building several storefronts as custom React or Next.js apps multiplies the maintenance: every channel is its own codebase, its own upgrade path, its own accessibility and performance work. With Laioutr the platform is shared, so a component improvement, a performance gain or an accessibility fix lands across every storefront at once.

Marketing autonomy at scale

Each brand or channel team composes its own pages in the visual builder within guardrails set by central teams. That keeps brand consistency while removing the engineering bottleneck of a page-per-ticket model, across the whole portfolio.

FAQ

Does each storefront need its own Vendure backend?

No. Vendure Channels on one backend map to multiple Laioutr storefronts via the GraphQL Shop API.

How are B2B and B2C handled together?

Both are served from the same Shop API and rendered in the shared component pool, so B2B and B2C run from one frontend platform.

Can channels look completely different?

Yes. Each storefront has its own theme, domain and layout while sharing the component pool. Book a demo to see a multi-storefront setup.

Related reading: B2B, B2C and D2C on SCAYLE: Multi-Storefront with Laioutr and B2B + B2C on SAP Commerce Cloud: Multi-Storefront with Laioutr.