B2B, B2C and D2C on SCAYLE: Multi-Storefront with Laioutr

SCAYLE is built for brands running serious B2C and D2C operations, with B2B support in the same platform. Multiple shops, regions and channels on one backend are a core strength. The open question is usually the frontend: how do you give each brand, market or channel its own storefront without building and maintaining several frontends in parallel?

One backend, many storefronts

SCAYLE supports multiple shops and channels on a single backend through its API-first, headless model. Laioutr treats each as its own storefront on top of the Storefront API: separate frontends, own domains, own brand identity, all drawing from one shared pool of more than 70 components. You build the component set once and compose many brand experiences from it.

B2C, D2C and B2B from one platform

The same component pool powers a fast B2C storefront, a focused D2C brand experience and a B2B portal. B2B specifics and customer-specific data are served through the Storefront API and rendered in Laioutr components, so a portfolio that mixes models does not need separate frontend stacks per model.

• Per-brand, per-market and per-channel frontends from one component pool
• B2C, D2C and B2B served from the same Storefront API
• Languages, currencies and layouts configured per storefront
• Multi-brand and multi-market governed centrally, composed locally

Why this beats a custom multi-frontend

Building several storefronts as custom Nuxt or React apps multiplies the maintenance: every brand is its own codebase, its own upgrade path, its own accessibility and performance work. With Laioutr the platform is shared, so a component improvement, a performance gain or an accessibility fix lands across every storefront at once.

Marketing autonomy at scale

Each brand team composes its own pages in the visual builder within guardrails set by central teams. That keeps brand consistency while removing the engineering bottleneck of a page-per-ticket model, across the whole portfolio.

FAQ

Does each storefront need its own SCAYLE backend?

No. Multiple shops and channels on one SCAYLE backend map to multiple Laioutr storefronts via the Storefront API.

How are B2B and D2C handled together?

Both are served from the same Storefront API and rendered in the shared component pool, so B2C, D2C and B2B run from one frontend platform.

Can brands look completely different?

Yes. Each storefront has its own theme, domain and layout while sharing the component pool. Book a demo to see a multi-storefront setup.

Related reading: B2B + B2C on Vendure: Multi-Channel Storefronts with Laioutr and B2B + B2C on SAP Commerce Cloud: Multi-Storefront with Laioutr.