Laioutr vs. Commercetools Digital Storefront: What’s the Difference?

Modern commerce teams love commercetools for its composable, API-first backend. But when it comes to the frontend, things get complicated. Should you build on the Commercetools Digital Storefront (DSF)? Or layer in a dedicated Frontend Management Platform like Laioutr?

Here’s what you need to know.

Laioutr: A Frontend Management Platform Built for Composable Teams

Laioutr is your missing frontend layer. It plugs into commercetools (and other backends) to give your team:

• A visual UI builder for marketers

• A component system for developers

• Edge-deployed storefronts for global performance

• Built-in support for CMS, PIM, search, and personalization

• Faster launches. Better UX. No bottlenecks.

“Laioutr brings structure, speed, and flexibility to the frontend, so you can manage it like a product, not a project.”

What Is Commercetools Digital Storefront?

Commercetools DSF is a reference architecture, not a production-ready product.

• It’s meant for developers building custom frontends with React

• You get a starting point, but you’re responsible for:

  • Rendering

  • Visual layout

  • SEO

  • Performance Tuning

  • Campaign Management

Great if you want full control. Painful if you want fast iteration and scalability.

Commercetools gives you freedom in the backend. Laioutr gives you freedom + speed in the frontend. Laioutr is the frontend layer your tech stack is missing. API-ready. Visual-first. Lightning fast.

Together, they power modern, composable storefronts, without the friction.