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Comparison

Laioutr vs. Frontastic (now Commercetools Frontend): What’s the Right Frontend Platform for You?

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If you’re building composable commerce experiences, you’ve likely come across Frontastic, now branded as Commercetools Frontend. It’s designed to help developers build storefronts for composable backends.

But if you need faster workflows, visual editing, and true cross-platform frontend management, it may not be the right fit.

Enter Laioutr a Frontend Management Platform that puts speed, structure, and scalability into your hands.

 

Frontastic / Commercetools Frontend: A Dev Framework, Not a Product

Originally launched as Frontastic, Commercetools Frontend gives developers a framework to build composable storefronts, mainly in React.

It’s a powerful toolbox if:

  • You’re 100% on Commercetools

  • You have a strong frontend engineering team

  • You want full-code freedom and DIY rendering/hosting

  • You're building one storefront with fixed architecture

But it’s not built for marketers, and it’s not cross-platform.

 

🚀 Laioutr: A Full Frontend Management Platform

Laioutr is a composable frontend layer that gives your team:

  • A visual Studio for building pages & campaigns

  • A component system for developers to scale design safely

  • Support for multiple backends (Shopify, Shopware, commercetools, Emporix)

  • Performance-optimized deployment via built-in edge CDN

  • CMS, PIM, search, and personalization integrations, plug & play

Think of Laioutr as your Frontend OS designed to work with your stack, not just one vendor.

Let’s go feature by feature

Pack Digital vs Laioutr: Feature Comparison

  • Laioutr

  • Frontastic

Laioutr

Composable Frontend Management Platform

Frontastic

(Commercetools Frontend)
Visual Page Builder

✅ Yes (no-code UI for marketing)
⚠️ Limited, dev-focused
Developer Component System

✅ Structured, reusable components

✅ Yes, React-based
Headless & Composable Ready

✅ Native

✅ Native
Multi-Backend Support

✅ Shopify, Shopware, Emporix, etc.

❌ Commercetools only
CMS / PIM / Search Integrations

✅ Plug & play

⚠️ Custom implementation required
Hosting & Edge Delivery

✅ Built-in

❌ Requires separate setup
Workflow for Dev + Marketing

✅ Built-in roles, design tokens, versioning

⚠️ Dev-first, light on visual tools
Open SaaS Platform

✅ Self-serve + API access

❌ License-based + service-heavy
Use Case Fit

Multi-brand, composable stacks

Shopify headless brands
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When to Choose Laioutr

Laioutr is ideal for:

  • Composable commerce teams using multiple systems (CMS, PIM, search)

  • Brands that want marketing to move without dev bottlenecks

  • Businesses scaling multi-brand or multi-region storefronts

  • Teams that care about Core Web Vitals, SEO, and accessibility by default

  • Anyone who doesn’t want to be locked into a single vendor like Commercetools

Power your storefront with a platform built for composable speed and cross-team agility.

Ready to Try Laioutr?

Whether you're moving away from a legacy frontend or planning your first headless project, Laioutr gives you the tools to build faster, perform better, and scale smarter.

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Frequently Asked Questions 

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