Laioutr vs. Pack Digital: Which Frontend Platform Is Right for You?

If you’re scaling a modern e-commerce brand, choosing the right frontend platform is critical. Both Laioutr and Pack Digital promise headless flexibility, visual workflows, and fast performance, but they serve very different use cases and teams.

Here’s how they compare and how to choose the best solution for your storefront.

What They Have in Common

Let’s start with what both platforms aim to solve:

• Faster page launches without waiting on devs

• Visual editing capabilities for marketing teams

• Developer-defined components for control and reuse

• Headless-ready, API-based architecture

• Performance-focused frontend delivery

So far, so good. But dig deeper, and the philosophy, flexibility, and tech approach diverge.

Pack Digital: Visual Headless Storefronts for Shopify

Pack is a great solution if:

• You’re going headless only on Shopify

• You want a polished visual builder with pre-defined layouts

• You don’t require external CMS, PIM, or search systems

• Your frontend architecture is relatively simple

• You prefer a service + platform hybrid approach

However, Pack is tied to Shopify. If you ever add Shopware, commercetools, or a custom engine, you’ll rebuild.

Laioutr: The Composable Frontend Management Platform

Laioutr is for teams who outgrew themes, agencies, and single-platform thinking. It offers:

• A visual builder for marketers

• A component system for devs

• Performance tooling and hosting built-in

• Structured layout/version control

• Support for any backend, Shopify, Shopware, Commercetools, Emporix, etc.

Think of Laioutr as your frontend OS - API-native, composable, scalable, and team-ready.

Designed for Growth. Not Just Shopify.

If your roadmap includes:

• Multiple storefronts or brands

• Non-Shopify backends

• A composable stack with CMS, PIM, and personalization

• A need for design tokens, localization, and version control

  …then Laioutr gives you the platform to grow without replatforming.