Laioutr vs. PageFly: Choosing the Right Storefront Builder for Modern Commerce

If you’re building a better Shopify storefront, visual page builders like PageFly might seem like a quick fix. But for high-growth brands going headless, planning for composable commerce, or scaling internationally, something more powerful is needed.

Enter Laioutr—the frontend management platform purpose-built for modern, API-first e-commerce.

So how does Laioutr compare to PageFly? Here’s what you need to know.

PageFly Is Built for Themes. Laioutr Is Built for Headless.

PageFly is a well-known landing page builder inside the Shopify theme system. It lets you design pages with drag-and-drop ease, but everything is built on top of Shopify’s Liquid themes.

Laioutr, by contrast, is not bound to Shopify themes at all. It's built to manage your entire headless storefront using modern frameworks like Vue, connecting via APIs to your backend stack, and giving your team full control over layout, performance, and scalability.

If you're on Hydrogen, a custom frontend, or planning composable commerce, PageFly won’t get you there. Laioutr will.

Designed for Teams, Not Just Solo Marketers

PageFly is great for solo marketers who want to quickly edit landing pages. But what happens when:

• You need developers to build components once and reuse them across the site?

• Designers want to enforce branding and spacing rules?

• You want to version pages, track changes, or localize at scale?

Laioutr was built for this reality. With developer-created components, visual Studio editing for marketers, and design token control, everyone collaborates inside one platform without stepping on each other’s work.

Speed & Performance: Core Web Vitals Built-In

PageFly pages run inside Shopify’s Liquid rendering. That means:

• JavaScript-heavy pages

• Potential app clutter

• Manual image compression

• No edge delivery

Laioutr comes performance-optimized out of the box, including:

• Edge CDN deployment

• SSR/static rendering

• Automatic image optimization and lazy loading

• Accessibility baked into every component

• Core Web Vitals monitoring

For paid traffic and SEO, that speed translates directly into lower bounce rates, higher ROAS, and better rankings.

Composable & API-Ready by Default

Laioutr was designed to be composable, not monolithic. That means:

• Pulling content from Storyblok, Contentful, or your headless CMS

• Loading products from Shopify, Shopware, or commercetools

• Connecting search and personalization via Algolia, Nosto, etc.

PageFly, in contrast, is locked into Shopify. It can read your product catalog, but that’s it. No API integrations, no headless freedom, no stack flexibility.