Laioutr vs. Shopware Storefronts: Which Frontend Is Right for You?

If you're building on Shopware, you have a decision to make: Stick with the default Shopware storefront (either the standard Twig-based theme or the new Shopware Frontends initiative), or take your tech stack further with Laioutr, a dedicated Frontend Management Platform designed for composable, headless commerce.

Both options serve different needs, but if your business is scaling fast or planning a headless move, the differences matter.

Here’s how Laioutr compares to Shopware Storefronts, and which is right for your growth path.

What Is the Shopware Storefront?

Shopware offers:

• A default Twig storefront for traditional theme-based stores

• A newer Shopware Frontends (Next.js-based) framework for headless builds

While both can work, they require:

• Custom development (especially for headless)

• Managing hosting, rendering, performance tuning

• No built-in visual builder or marketing workflow

The Shopware Frontend stack is flexible but developer-heavy, great if you have internal teams, slow if you don't.

Laioutr: The Frontend Management Platform for Modern Commerce

Laioutr is a SaaS platform for frontend management, it connects to your Shopware backend, but gives you:

• A visual page builder for your marketing team

• A reusable component system for developers

• Edge-deployed, performance-first storefronts

• Built-in support for CMS, search, PIM, and more

• Versioning, localisation, and theme management out of the box

It’s not a theme. It’s your entire frontend layer.

Developer Freedom + Marketing Velocity

With the default Shopware Storefront:

• Devs own the entire experience

• Marketing relies on tickets for every change

• Localization, campaigns, A/B testing = slow

With Laioutr:

• Devs build atomic components once

• Marketing assembles pages visually

• Everyone moves faster, without breaking brand consistency

If you're scaling campaigns, brands, or countries, this workflow is a game changer.

Built for Composable Commerce

Modern stacks are built on APIs:

• Content from Storyblok, Contentful, Sanity

• Product data from Shopware or a PIM

• Search from Algolia or Elastic

• Personalization from Nosto, Talon.One, etc.

The default Shopware Storefront assumes you're using only Shopware. Laioutr assumes you're using best-of-breed tools and lets you plug them into your frontend without rebuilding the stack.

Performance You Don’t Have to Chase

With Shopware’s Storefront:

• Performance depends on dev quality

• Hosting must be configured

• SEO and accessibility require extra work

Laioutr comes with:

• Edge delivery globally via CDN

• Core Web Vitals-optimized components

• Built-in lazy loading, image compression, and schema markup

• Accessible components out of the box

No performance chasing. Just performance delivered.