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Laioutr Appoints Lucy Turpin Communications as New Press and PR Partner
Laioutr, the Frontend Management Platform for composable commerce, today announced its new partnership with Lucy Turpin Communications, one of Germany’s leading PR and communications agencies for technology, digital commerce, and innovation. With this collaboration, Laioutr strengthens its strategic focus on brand visibility, thought leadership, and market education around modern frontend architectures, headless commerce, and composable ecosystems. Lucy Turpin Communications will support Laioutr in shaping its external communications, media relations, and press strategy across the DACH region.
Strengthening Thought Leadership in Composable Commerce
As the demand for headless and composable architectures continues to grow, the market is also facing increasing complexity and a strong need for orientation. Laioutr addresses this challenge by providing a structured, manageable frontend layer for modern commerce stacks. Partnering with Lucy Turpin Communications marks an important step in making these topics more accessible to decision-makers, agencies, and technology leaders.
“Composable commerce and frontend management are no longer niche topics, they are becoming core strategic decisions for digital businesses,” says Marcel Thiesies, Co-Founder of Laioutr.
“With Lucy Turpin Communications, we’ve found a partner who deeply understands complex technology markets and knows how to translate them into clear, relevant narratives.”
A Strong Partner for Technology-Driven Brands
Lucy Turpin Communications is widely known for its expertise in technology PR, digital transformation, eCommerce, SaaS, and platform businesses. The agency works with national and international clients to position innovations, build credibility, and establish long-term media relationships.
By combining Lucy Turpin’s communications expertise with Laioutr’s growing ecosystem of partners, customers, and integrations, both teams aim to elevate the conversation around:
- Frontend Management Platforms
- Headless and composable commerce
- Performance, accessibility, and scalability in digital commerce
- Collaboration between technology, agencies, and business teams
Supporting Laioutr’s Next Growth Phase
The partnership comes at a time of strong momentum for Laioutr, including:
- New technology and agency partnerships
- Expanding backend integrations
- The launch of new features such as PWA and open-source connectors
- Growing adoption by agencies and enterprise merchants
Lucy Turpin Communications will support Laioutr’s continued growth by helping communicate these developments clearly and consistently to media, partners, and the broader market.
“Laioutr is addressing one of the most relevant challenges in modern digital commerce, managing complex frontends in a scalable and sustainable way,” says Thomas Hahnel, Managing Director at Lucy Turpin Communications.
“We’re excited to support Laioutr in telling this story and positioning the platform within the evolving composable commerce landscape.”
About Laioutr
Laioutr is a Frontend Management Platform designed for composable commerce architectures. It enables brands and agencies to build, manage, and scale high-performance storefronts across multiple backends such as Shopware, Shopify, Commercetools, Sylius, Emporix, and more. By combining component-based UI, visual management, API orchestration, and built-in performance optimization, Laioutr helps teams launch faster, reduce complexity, and future-proof their digital commerce stack.
Learn more at: https://www.laioutr.com
About Lucy Turpin Communications
Lucy Turpin Communications is a leading PR and communications agency specializing in technology, digital transformation, eCommerce, and innovation. The agency supports companies in building strong brands, establishing thought leadership, and communicating complex topics clearly and effectively.