Every company has a story, not just about what it builds, but why. At Laioutr, that why has always been as important as the product itself. We’ve spent the past years shaping a platform that redefines how brands build, manage, and scale their digital frontends. But behind the technology lies another story: the people, the ideas, and the countless moments that have shaped Laioutr into what it is today. That’s exactly what our new YouTube format, Founders Fridays: Fireside Chats, is all about.

A Look Behind the Scenes

With Founders Fridays, we’re taking you behind the scenes of Laioutr, into the real conversations that happen when we step away from the product roadmap and start reflecting on the journey itself. Each episode features an open discussion between our founders and team members, a relaxed, unscripted chat about building Laioutr, the evolution of Composable Commerce, and the growing ecosystem around Frontend Management. We’ll talk about:

• How Laioutr came to life, from a simple idea to a scalable SaaS

• What challenges we faced in bridging design, tech, and business

• How we see the future of composable frontends

• Lessons learned from collaborating with agencies, partners, and merchants

• And yes, the mistakes, pivots, and late-night breakthroughs that come with startup life

It’s the kind of transparency we believe the SaaS and eCommerce world could use more of.

Why We Created Founders Fridays

We’ve noticed that most conversations in our industry happen either on stage or behind closed doors, polished case studies on one end, internal product discussions on the other. We wanted something in between. Something human. Founders Fridays gives us a space to speak freely about what it’s really like to build a company like Laioutr:

• The daily decisions that define direction

• The thought process behind major product updates

• The challenges of staying innovative while scaling

• The constant balance between technology and usability

Our goal is to make this format a place where honest insight meets inspiration, not just for Laioutr partners and clients, but for anyone interested in the future of digital commerce and SaaS growth.

Episode 1: The Starting Point

In our very first episode, we look back on the beginnings of Laioutr, how the initial spark came from seeing the same challenge across countless eCommerce projects:

👉 Agencies and merchants were building amazing backends, but frontends were slow, expensive, and hard to manage.

We asked ourselves: What if managing a frontend could be as easy as running a campaign?

That question became the foundation of Laioutr.

In the episode, we discuss how that idea evolved into what’s now a full-fledged Frontend Management Platform, connecting commerce systems like Shopify, Shopware, Commercetools, Emporix, and Sylius with a scalable, visual frontend layer.

🎥 You can watch the full conversation on YouTube:

👉 Founders Fridays: Episode 1 – The Beginning of Laioutr

A Conversation, Not a Presentation

What makes Founders Fridays different is its tone. It’s not a keynote or a product pitch. It’s a conversation, sometimes technical, sometimes philosophical, but always real.We talk about the same challenges many teams face every day:

• How to balance design freedom with performance and structure

• How to stay fast while building for enterprise scale

• How to foster a strong partner ecosystem without complexity

Every episode is an open door, into how we think, work, and make decisions as founders and as a team.

Building an Open Ecosystem, Together

At Laioutr, we’ve always believed that great software is built in collaboration. That’s why our partner ecosystem is such a central part of what we do, from system integrators and tech providers to design and service agencies. The Founders Fridays series is an extension of that mindset. It’s not just about sharing what we do, but about starting a conversation with everyone who’s part of this ecosystem, the people shaping the next generation of composable commerce. We want this format to grow organically, shaped by feedback and community. If there’s a topic you’d love us to cover, whether it’s technical, business, or strategic, let us know in the comments or drop us a message.

What’s Next

This first episode is just the start. In upcoming sessions, we’ll dive deeper into:

• The evolution of frontend management

• Why UX and performance are inseparable

• How to build scalable agency models with composable commerce

• The real ROI of frontend modernization

• And what we’ve learned about running a SaaS that sits right between design and infrastructure

Each episode will bring new insights, stories, and perspectives from our founders, partners, and guests who are shaping the future of digital commerce.

Join the Conversation

If you’re passionate about composable commerce, frontend technology, or simply curious about what goes into building a modern SaaS company, Founders Fridays is for you.

💜 Subscribe to the Laioutr YouTube channel, watch the first episode here, and join us for new discussions every Friday:

👉 Watch Founders Fridays on YouTube

We hope you enjoy this more personal side of Laioutr, a look beyond the product into the people, ideas, and conversations that make it possible. The journey continues, and we’d love for you to be part of it.