Laioutr and Retail Media Tools Partner to Bring Seamless Retail Media to Every Storefront

Laioutr GmbH, the Berlin-based Frontend Management Platform for composable commerce, today announced a technology partnership with Retail Media Tools, a leading provider of modular retail media infrastructure. Through a new dedicated app available in the Laioutr App Store, merchants using Laioutr can now integrate a full retail media stack into their storefront without custom development.

The partnership addresses a growing demand among online retailers to monetize their digital properties through sponsored products, display ads, native placements, promotions, and personalized discount campaigns. Until now, adding retail media capabilities to a frontend typically required significant engineering effort and tight backend coupling. With the Laioutr app for Retail Media Tools, merchants can activate these features directly within their existing Laioutr-powered storefront in a matter of days rather than months.

How It Works

The integration leverages Retail Media Tools' API-first, MACH-based infrastructure and Laioutr's composable frontend architecture. Merchants connect Retail Media Tools through the Laioutr App Store, configure ad placements via Laioutr Studio the platform's visual page builder and go live with a fully branded retail media experience. Advertisers get access to a white-label self-service interface for campaign management, while merchants retain full control over placement, targeting, and reporting.

Key capabilities available through the integration include sponsored product listings, display and native ad formats, dynamic audience targeting, real-time performance reporting, coupon and promotion management, and auction-based bidding all GDPR-compliant and seamlessly embedded into the storefront experience.

Why It Matters

Retail media is one of the fastest-growing revenue streams in e-commerce. Yet many merchants particularly mid-market retailers have been locked out of this opportunity due to the technical complexity of building and maintaining a retail media layer. This partnership removes that barrier. Any merchant running a Laioutr-powered storefront can now tap into retail media revenue with minimal effort and zero frontend disruption.

The integration supports all commerce backends compatible with Laioutr, including Shopware, Shopify, commercetools, SAP Commerce Cloud, Adobe Commerce, and more than 30 others giving a broad range of retailers access to retail media regardless of their underlying technology stack.

Availability

The Laioutr app for Retail Media Tools is available now in the Laioutr App Store. Existing Laioutr customers can activate the integration directly from their Laioutr Studio dashboard. New customers can request a demo at laioutr.com.

About Laioutr GmbH

Laioutr is a Frontend Management Platform and Digital Experience Platform for composable commerce, headquartered in Berlin, Germany. With Laioutr Storefront, Laioutr Studio, and Laioutr Orchestr, the company enables merchants to build, manage, and optimize high-performance digital storefronts — without backend constraints. Laioutr supports 30+ commerce platforms, delivers Google Lighthouse scores of 95+ across all categories, and serves retailers across Europe through a network of partner agencies. Learn more at laioutr.com.

About Retail Media Tools

Retail Media Tools provides modular, cloud-native infrastructure for retail media operations. Built on MACH principles, their platform enables retailers to run sponsored products, display ads, native placements, promotions, and discount campaigns across e-commerce, mobile apps, in-store, and offsite channels. Trusted by leading brands including Rossmann, Fressnapf, Thalia, Idealo, Bol.com, and Ocado, Retail Media Tools delivers the flexibility and control of an in-house build with the speed of a SaaS solution. Learn more at retailmediatools.com.