What is ABsmartly?

ABsmartly is an experimentation platform categorised under personalisation, CRO, and testing. It provides server-side and client-side A/B testing with a focus on data accuracy, developer tooling, and transparent statistical methodology. The platform is designed for teams who need reliable experiment results without the variance inflation caused by flicker-prone client-side implementations.

How it works

ABsmartly works through an SDK available for multiple languages and frameworks. Experiment assignments are made deterministically on either the server or the client and are logged to the ABsmartly data plane. Results are analysed using configurable statistical engines supporting frequentist and Bayesian approaches. The platform provides detailed exposure and metric breakdowns and allows experiment duration to be estimated before launch.

ABsmartly with Laioutr

ABsmartly is planned for the Laioutr App Store. On the Agentic Frontend Management Platform, server-side experiment assignment eliminates the rendering flicker that client-side A/B Testing implementations can cause on composable frontends. Once available, teams can integrate ABsmartly's assignment SDK at the Laioutr rendering layer, ensuring Personalization-eligible components receive their variant assignments before the first paint, preserving both Core Web Vitals scores and statistical integrity.

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