5.0 stars on OMR Reviews. EU server location. BFSG-ready. In use with DACH Salesforce partners.
Salesforce Commerce Cloud × Laioutr
Headless for Salesforce Commerce Cloud, without a PWA Kit build
The Frontend Management Platform for Salesforce Commerce Cloud. Visual page builder, 70+ e-commerce components including B2C and B2B building blocks, EU hosting. Faster to launch than the Salesforce PWA Kit, compatible with SCAPI, multi-brand and multi-region ready.
Feel free to reach out to one of our partners for your e-commerce frontend built on Laioutr.
5/5
OMR Reviews
70+
E-commerce components
Lighthouse 100
Performance from day 1
Made in EU
GDPR-compliant, servers in Germany
100% Match
What does headless mean for Salesforce Commerce Cloud?
Headless for Salesforce Commerce Cloud separates the frontend, everything your buyers see, from the SFCC backend with its products, pricing books, promotion engine, Einstein AI recommendations, and B2B workflows. Instead of SiteGenesis or SFRA, the frontend is connected through the Shopper API Platform (SCAPI) and can be designed freely, without theme limits and with full performance control.
1. The backend stays SFCC
Salesforce Commerce Cloud continues to manage products, pricing books, promotions, Einstein recommendations, order management, and B2C and B2B workflows. You use Business Manager unchanged, with all Salesforce ecosystem integrations.
2. The frontend is chosen
You have five established options: SiteGenesis (legacy), SFRA (default storefront), Salesforce PWA Kit / Composable Storefront (the official headless), Custom Build (Next.js with SCAPI), or a Frontend Management Platform like Laioutr.
3. Data flows via SCAPI in real time
No data duplication, no sync conflicts. Laioutr talks directly to the Shopper API Platform (SCAPI), including the Shopper API, Customer API, Pricing API, and all B2B endpoints.
Benefits
What frontend options do you have for Salesforce Commerce Cloud?
SFCC has a multi-layered frontend landscape: legacy SiteGenesis, server-rendered SFRA, the official PWA Kit headless, plus custom build and FMP. Four core options are relevant for modern setups. Here's where each one pays off for SFCC buyers.
1. SFRA (Storefront Reference Architecture)
The Salesforce default storefront, JS-based, server-rendered. Useful for brands that don't want or can't go headless. The SiteGenesis successor, but not headless. The performance and modernization limits are real.
2. Salesforce PWA Kit / Composable Storefront
Salesforce's official React-based headless framework, with Managed Runtime (MRT) and SCAPI connectivity. Useful if you're deep in the Salesforce ecosystem and have a dedicated React team plus a six- to twelve-month build-phase budget.
3. Custom Build (Next.js, Nuxt) with SCAPI
Maximum control, highest effort. A six- to twelve-month build phase plus ongoing maintenance. Useful for enterprise teams with dedicated frontend engineering and highly specific requirements.
4. Laioutr FMP
A Frontend Management Platform with a visual builder, 70+ components including B2C and B2B building blocks, EU hosting, and multi-backend support. Useful if you want to go live fast and need multi-brand and multi-region rollouts in weeks instead of months.
USE CASES
What you build with Laioutr for Salesforce Commerce Cloud
Laioutr is built for SFCC setups that serve multi-brand groups and multi-region brands as a platform, without investing in a six- to twelve-month PWA Kit build per brand. From a multi-brand storefront to a B2B portal.
Multi-brand storefronts on a single SFCC realm
You operate several brands on a single Salesforce Commerce Cloud realm. Laioutr uses the multi-site configuration and delivers multi-storefront setups in which new brand frontends go live in 4 to 6 weeks.
International multi-region rollouts
SFCC multi-region with localized pricing books, promotions, and language variants. The frontend is configured in Studio, without setting up a PWA Kit build per market.
B2B portals on Salesforce Commerce Cloud B2B
SFCC B2B Commerce on LWR delivers the complete workflows. Laioutr calls SCAPI directly and renders customer-group-specific frontends with approval flows, quote negotiation, and account hierarchies.
Modernizing SiteGenesis or SFRA
An existing SiteGenesis or SFRA stack is to be replaced, without touching the SFCC backend. Migration in phases.
Replacing a PWA Kit build
You have PWA Kit set up, and the engineering team has been thinned out. Migration to an FMP, without touching the SFCC backend.
Greenfield storefronts on new SFCC projects
New SFCC project, clean slate. With Laioutr themes and the UI library, you go live in weeks instead of investing six months in a PWA Kit build.
Laioutr vs. Salesforce PWA Kit
The honest enterprise comparison
Salesforce PWA Kit / Composable Storefront is Salesforce's official headless framework for SFCC, React-based, with Managed Runtime hosting, native SCAPI connectivity, and roadmap synergies with Einstein AI and the broader Salesforce ecosystem. Laioutr is a complete Frontend Management Platform with a visual builder, component library, and multi-backend support. Both work with SFCC. If you're deep in the Salesforce ecosystem, PWA Kit is the most native option. If you want marketing velocity, multi-brand scaling, and predictable TCO, you'll be more productive with Laioutr.
Compare differences | Laioutr FMP | Salesforce PWA Kit |
|---|---|---|
Builder und Komponenten Was Sie aus der Box bekommen, mit Fokus auf Multi-Brand und B2C-Enterprise. | ||
Visueller Page Builder Drag-and-Drop-Editor für Marketing- und Content-Teams. | Inklusive (Studio) Live-Preview, komponentenbasiert | Nicht enthalten Reine Code-Entwicklung in React |
B2C-Komponenten Vorgefertigte UI-Bausteine für Multi-Brand, Multi-Region und Saison-Kampagnen. | 70+ Komponenten Multi-Brand-Bausteine inkl. Theme-Switcher | Demo-Storefront Multi-Brand selbst aufbauen |
B2B-Komponenten Vorgefertigte UI-Bausteine fuer Account-Hierarchien und Approval-Workflows. | Enthalten B2B-Bausteine inkl. Quote-Frontends | Selbst bauen B2B-UI als Custom-Build |
Themes und Vorlagen Startpunkt für neue Storefronts ohne Greenfield-Aufwand. | Vorgefertigte Themes Sofort einsatzbereit, voll erweiterbar | Starter-Templates Demo-Storefront als Starthilfe |
Hosting Wo das Frontend ausgeliefert wird und wer es betreibt. | Inklusive (EU-CDN) Laioutr Cloud, kein separater Deploy | Managed Runtime Zusatz-Lizenz, umsatzbasiert |
Architektur und Salesforce-Integration Wie eng die Integration in den Salesforce-Stack ist. | ||
Backend-Flexibilität Welche E-Commerce-Backends sich anbinden lassen. | Multi-Backend SFCC, Adobe Commerce, commercetools, weitere | Nur SFCC Lock-in zum Salesforce-Stack |
Salesforce-Ecosystem-Integration Wie tief die Anbindung an Einstein AI, Service Cloud, Marketing Cloud ist. | Über API Einstein und Marketing Cloud via SCAPI | Native Integration Tiefste Salesforce-Stack-Bindung |
Performance und Core Web Vitals Wie viel Aufwand für Lighthouse-100-Niveau nötig ist. | Out of the box Lighthouse 100 als Default-Ziel | Out of the box Performance-First-Architektur |
EU-Hosting und Souveränität Serverstandort EU plus DSGVO-konforme Datenverarbeitung. | EU-souverän Frankfurt-Hosting, EU-Standardvertrag | Globale Region Managed Runtime nicht EU-souverän |
BFSG und WCAG 3.0 Konformität mit Barrierefreiheitsstärkungsgesetz und WCAG 3.0. | Im Standard WCAG 3.0, BFSG, EN 301 549 | Eigenverantwortung Audit separat erforderlich |
Team und Wirtschaftlichkeit Wer mit der Plattform produktiv ist und was es Sie über die Zeit kostet. | ||
Lernkurve Wie schnell ein neues Teammitglied produktiv wird. | Niedrig Marketing onboardet in Tagen | Hoch React, SCAPI, Salesforce-Stack |
Time-to-Launch Realistische Zeitspanne bis zum Live-Gang einer neuen Storefront. | Wochen Mit Themes und Komponenten | Monate 6 bis 12 Monate Build-Phase |
Ideales Team-Setup Wer mit der Plattform arbeiten kann und wer arbeiten muss. | Cross-funktional Marketing, Design und Dev gemeinsam | Engineering-only React-Team mit SFCC-Erfahrung |
Total Cost of Ownership Software plus Engineering plus Wartung über 3 bis 5 Jahre, inklusive Managed Runtime. | SaaS (planbar) Hosting und Komponenten inklusive Preise ansehen | Engineering plus MRT Hohe Build-Kosten plus Managed Runtime |
All data is based on publicly available information, insights from sales conversations with DACH e-commerce brands, and our own platform testing. As of April 2026. Salesforce features may have evolved since then.
Salesforce Commerce Cloud
When PWA Kit is the right choice
You're deep in the Salesforce ecosystem (Service Cloud, Marketing Cloud, Data Cloud, Einstein), you have a dedicated React team with SFCC experience (at least three engineers), you accept six- to twelve-month build phases, marketing teams work primarily through tickets, and maximum code control matters more than time-to-launch. Classic use case: an enterprise Salesforce customer with an existing Salesforce suite strategy.
LAIOUTR
When Laioutr is the right choice
You want weeks instead of months to go-live, you operate multi-brand or multi-region setups and need fast rollouts, marketing should build pages on its own, you want to keep backend optionality strategically open, total cost of ownership including Managed Runtime is relevant, and BFSG compliance must be solved without a separate audit. Classic use case: a multi-brand group or an international brand on SFCC that prioritizes fast rollouts.
You don't have to do this alone. Our certified Salesforce partners have delivered SFCC frontend projects with Laioutr, from SiteGenesis migrations to PWA Kit replatformings.
FAQ