More speed and design freedom for your WordPress – with Laioutr
Feel free to reach out to one of our partners for your e-commerce frontend built on Laioutr.
5/5
OMR Reviews
70+
Frontend components
Lighthouse 100
Performance from day 1
Made in EU
GDPR-compliant, servers in Germany
100% Match
Visual editor & frontend for WordPress – what it means
WordPress is the world's most widely used CMS: content, posts, pages, custom post types, permissions, multisite, and multilingual setups (WPML/Polylang) are its strength. Traditionally a PHP theme delivers the frontend – but WordPress can also be run headless in a modern way. That's exactly where Laioutr comes in: as a visual page builder and frontend layer that reads your WordPress content through the WP REST API and WPGraphQL and serves it as a fast website. WordPress stays your system, Laioutr delivers the frontend.
1. The backend stays WordPress
WordPress continues to manage content, posts, pages, custom post types, permissions, editorial workflows, and translations. You keep using the WP admin and your established processes unchanged – with all plugins and ACF fields.
2. The frontend is chosen
For the frontend you have several options: a classic PHP theme, a headless setup (WP REST API / WPGraphQL) with your own frontend, a custom build – or a page builder like Laioutr. Every option has its pros and cons.
3. Content flows through the REST API / WPGraphQL in real time
No data duplication, no sync conflicts. Laioutr reads your WordPress content through the WP REST API and WPGraphQL and renders it – including multilingual and multisite.
Benefits
What frontend options do you have for WordPress?
With themes, Gutenberg, and the WP REST API / WPGraphQL, WordPress provides the building blocks, but not a modern, decoupled frontend product for non-developers. So every WordPress project raises the frontend question. Four options are established in the market.
1. Classic PHP theme
The classic WordPress route: a PHP theme, possibly with a page builder plugin. Quick to set up, but performance, maintenance, and consistency become sluggish as scope grows. Sensible for small sites with standard requirements.
2. Headless WordPress (REST/WPGraphQL) with your own frontend
WordPress delivers the content through REST/WPGraphQL, and you build the decoupled frontend yourself – maximum freedom and performance, but the design system, components, and maintenance are on you. Sensible with a suitable frontend team.
3. Custom Build (Next.js or Nuxt)
Maximum control, highest effort. A six- to twelve-month build phase and ongoing maintenance by an in-house frontend team that connects to the WP REST API / WPGraphQL itself. Sensible when frontend engineering is your strategic core competency.
4. Laioutr Page Builder
Visual page builder and frontend platform with 70+ components, EU hosting, and a connection to WordPress. Fastest time-to-launch, lowest learning curve, marketing and editorial teams build pages themselves. Sensible when you want to go live fast without a custom-build investment.
USE CASES
What you build with Laioutr on WordPress
Laioutr is designed for WordPress setups that need to change and scale fast. From the corporate website through multisite portfolios to campaign landing pages with a high editorial workload.
Multisite & multi-domain on a single WordPress
WordPress Multisite manages several websites, brands, and domains from a single instance. Laioutr turns them into standalone frontends – one component pool, many brand presences, each with its own design.
Campaign and landing pages without a ticket
Marketing builds landing pages visually from ready-made building blocks – without theme adjustments and without a developer ticket. The content comes from WordPress, the layout takes shape in the page builder.
Multilingual websites
WordPress manages translations via WPML or Polylang, and Laioutr serves them consistently. Languages, layouts, and content controllable per site, compatible with the WordPress multilingual setup.
Content-driven sites & blogs
WordPress is strong on content and blogs. Laioutr serves posts, pages, and custom post types as a fast frontend – ideal for content-heavy sites with many editors.
Relaunch without switching backends
Renew your existing WordPress frontend without touching content, permissions, or editorial processes. Migration in phases, with a clear rollback plan.
Get new WordPress projects live fast
New WordPress project, fresh start. With Laioutr themes and the UI library, it goes live in weeks instead of investing months in a custom build.
Laioutr vs. building the frontend yourself
Laioutr or a custom build for your WordPress frontend?
Both routes lead to a modern, decoupled frontend on WordPress. The difference lies in time-to-launch, maintenance burden, and the question of who can build pages. The direct comparison.
Compare differences | Laioutr Page Builder | Eigenentwicklung (Next.js / Nuxt) |
|---|---|---|
Builder und Komponenten Was Sie aus der Box bekommen und was Sie selbst aufbauen müssen. | ||
Visueller Page Builder Drag-and-Drop-Editor für Marketing- und Redaktions-Teams. | Inklusive (Studio) Live-Preview, komponentenbasiert | Nicht enthalten Eigenbau oder externes Tool |
Frontend-Komponenten Vorgefertigte UI-Bausteine für Seiten, Landing- und Content-Pages. | 70+ Komponenten Design-Token-basiert, anpassbar | Selbst aufbauen Komplette UI-Bibliothek selbst entwickeln |
Themes und Vorlagen Startpunkt für neue Websites ohne Greenfield-Aufwand. | Vorgefertigte Themes Sofort einsatzbereit, voll erweiterbar | Greenfield Designsystem komplett selbst aufbauen |
Hosting Wo das Frontend ausgeliefert wird und wer es betreibt. | Inklusive (EU-CDN) Laioutr Cloud, kein separater Deploy | Selbst hosten Vercel, AWS, eigene Infrastruktur |
Architektur und Compliance Wie flexibel die Plattform ist und was Sie regulatorisch mitbekommen. | ||
Backend-Flexibilität Welche CMS- und Commerce-Backends sich anbinden lassen. | Multi-Backend WordPress, weitere CMS und Commerce-Systeme | Backend-spezifisch Code an WordPress-API gebunden, Wechsel teuer |
Performance und Core Web Vitals Wie viel Aufwand für Lighthouse-100-Niveau nötig ist. | Out of the box Lighthouse 100 als Default-Ziel | Manuelles Tuning Performance-Engineering durch Team |
BFSG und WCAG 3.0 Konformität mit Barrierefreiheitsstärkungsgesetz und WCAG 3.0. | Im Standard WCAG 3.0, BFSG, EN 301 549 | Eigenverantwortung Audit separat erforderlich |
Datenschutz und Serverstandort Wo Daten verarbeitet werden und welche EU-Verträge gelten. | EU und Deutschland EU-Standardvertrag, deutschsprachiger Support | Hosting-abhängig Je nachdem, wo Sie deployen |
Team und Wirtschaftlichkeit Wer mit der Plattform produktiv ist und was es Sie über die Zeit kostet. | ||
Lernkurve Wie schnell ein neues Teammitglied produktiv wird. | Niedrig Redaktion onboardet in Tagen | Hoch React/Vue plus WP REST/WPGraphQL |
Time-to-Launch Realistische Zeitspanne bis zum Live-Gang einer neuen Website. | Wochen Mit Themes und UI-Bibliothek | Monate Sechs- bis zwölfmonatige Build-Phase |
Ideales Team-Setup Wer mit der Plattform arbeiten kann und wer arbeiten muss. | Cross-funktional Marketing, Redaktion, Design und Dev gemeinsam | Engineering-only Drei plus Frontend-Engineers |
Preismodell Wie sich Kosten zusammensetzen, Software plus Betrieb plus Entwicklung. | SaaS (planbar) Transparente Pläne, Hosting inklusive Preise ansehen | Engineering-Kosten Build plus dauerhafte Wartung |
Comparison based on a typical mid-market setup. The exact feature scope depends on your WordPress project, your requirements, and how the project is scoped.
Custom build
When building it yourself is the right call
You have a dedicated frontend team with WordPress and API experience, at least three engineers. You're building exactly one WordPress frontend with highly specialized requirements. Frontend engineering is your strategic core competency. Classic case: a brand with its own engineering team and a demand for pixel-level control.
LAIOUTR
When Laioutr is the right choice
You want to go live in weeks, not months, your editorial and marketing teams should build pages on their own, you run multiple WordPress sites or brands, you want to keep your WordPress and only modernize the frontend, and BFSG as well as WCAG have to be handled without a separate audit. Classic case: an organization that wants to modernize and scale its WordPress frontend without a double-digit engineering investment.
You don't have to do this alone. Our certified composable partners have delivered Saleor frontend projects with Laioutr, from greenfield setups to storefront-example migrations.
FAQ
