The visual frontend & visual editor for Contentful – without a custom build

Contentful is an API-first, composable headless CMS: content lives in structured content models and entries, multilingual and organized across spaces and environments. What Contentful deliberately leaves open is the frontend – you build the presentation layer yourself. That's exactly where Laioutr comes in: as a visual page builder and frontend layer that reads your Contentful content via the Content Delivery API (REST and GraphQL) and serves it as a fast website. Contentful stays your content backend, Laioutr delivers the frontend.

Contentful continues to manage content, content models, entries, localization, roles, and approvals – organized across spaces and environments. You use the Contentful web app and your established processes unchanged – with all apps and workflows.

For the frontend, you have several options: the Contentful starter (Next.js), a community starter with Contentful integration, a custom build – or a page builder like Laioutr. Each option has pros and cons.

No data duplication, no sync conflicts. Laioutr reads your Contentful content via the Content Delivery API (REST and GraphQL) and renders it – including localization and multiple environments.

Contentful provides the building blocks with APIs, SDKs, and starter examples, but not a finished, visually operable frontend product for non-developers. So the frontend question comes up on every Contentful project. Four options are established.

Official starters and examples, built with Next.js. An ideal starting point for learning and proofs of concept, but as a production website you keep developing and maintaining the design system, components, and page logic yourself across upgrade cycles. Makes sense for small sites or as an interim solution.

Open-source starter with a community-maintained Contentful integration. Active community, but no official production frontend product and no direct enterprise support network. Makes sense if you have a suitable frontend team and open source is strategically important.

Maximum control, highest effort. A six- to twelve-month build phase and ongoing maintenance by an in-house frontend team that connects the Content Delivery API or GraphQL itself. Makes sense if frontend engineering is your strategic core competency.

Visual page builder and frontend platform with 70+ components, EU hosting, and a connection to Contentful. Fastest time-to-launch, lowest learning curve, marketing and editorial build pages themselves. Makes sense if you want to go live fast, without a custom-build investment.

Laioutr is built for Contentful setups that need to change and scale fast – from the corporate website through multi-brand portfolios to campaign landing pages with heavy editorial volume.

Contentful is strong at structured content across brands and channels. Laioutr turns it into standalone frontends – one component pool, many brand presences, each with its own design.

Marketing builds landing pages visually from ready-made building blocks – without a developer ticket. Content comes from Contentful, the layout takes shape in the page builder.

Contentful manages localization and language variants, Laioutr serves them consistently. Languages, layouts, and content controllable per site, compatible with the Contentful locale concept.

Contentful delivers structured content for web, app, and further channels. Laioutr turns it into fast, on-brand web experiences – from a single content source.

Renew an existing Contentful frontend without touching content models, entries, or editorial processes. Migration in phases, with a clear rollback plan.

New Contentful project, clean slate. With Laioutr themes and the UI library, you go live in weeks instead of pouring months into a custom build.