5.0 stars on OMR Reviews. EU server location. BFSG-ready. In use with DACH VTEX partners.
VTEX x Laioutr
Headless for VTEX, without a FastStore build.
The Frontend Management Platform for VTEX Composable Commerce. Visual page builder, 70+ e-commerce components including marketplace and B2B building blocks, EU hosting. Live faster than VTEX FastStore, multi-country capable, compatible with VTEX Marketplace, Sales Channels, and Negotiable Quotes.
Feel free to reach out to one of our partners for your e-commerce frontend built on Laioutr.
5/5
OMR Reviews
70+
E-commerce components
Lighthouse 100
Performance from day 1
Made in EU
GDPR-compliant, servers in Germany
100% Match
What does headless mean for VTEX?
Headless for VTEX separates the frontend, everything your customers see, from the VTEX backend with products, sellers, Sales Channels, multi-country pricing, and B2B workflows. Instead of the default storefront, the frontend connects via the VTEX Storefront API and the VTEX Headless CMS API and can be designed freely, without IO theme limits and with full performance control.
1. The backend stays VTEX
VTEX still manages products, sellers, Sales Channels, Trade Policies, multi-country pricing, OMS, Negotiable Quotes, and Approval Workflows. You keep using the VTEX admin unchanged, with all marketplace and B2B modules.
2. The frontend is chosen
You have four established options: VTEX Store Framework (legacy IO-based), VTEX FastStore (official Next.js headless), Custom Build (Next.js, Nuxt, Remix), or a Frontend Management Platform like Laioutr.
3. Data flows via GraphQL in real time
No data duplication, no sync conflicts. Laioutr talks directly to the VTEX Storefront API and the VTEX Headless CMS API, including all marketplace and B2B endpoints for seller profiles, quotes, and sales-channel-specific assortments.
Benefits
Which frontend options do you have for VTEX?
VTEX has a clearly two-part frontend stack: the older Store Framework and the newer FastStore. Plus custom build and FMP. Four options are established in the market. Here's where each one pays off for VTEX buyers.
1. VTEX Store Framework (legacy)
IO-based, in production in many existing setups for years. Makes sense for brands that don't want to migrate, otherwise at the end of its life. The deepest VTEX IO integration, but perceived as engineering-intensive and slow in the build cycle.
2. VTEX FastStore
VTEX's official Next.js-based headless, open source and performance-first. Makes sense when you have a dedicated Next.js team with VTEX experience and accept six- to nine-month build phases. IO-native depth is the biggest advantage.
3. Custom Build (Next.js, Nuxt, or Remix)
Maximum control, highest effort. A six- to twelve-month build phase plus ongoing maintenance. Makes sense for enterprise teams with dedicated frontend engineering and highly specific marketplace or B2B requirements.
4. Laioutr FMP
Frontend Management Platform with a visual builder, 70+ components including marketplace and B2B building blocks, EU hosting, and multi-backend support. Makes sense when you want to go live fast, need multi-country rollouts in weeks instead of months, and prioritize marketing velocity.
USE CASES
What you build with Laioutr for VTEX
Laioutr is built for VTEX setups that want to scale multi-country, marketplace, or B2B workflows without investing in a nine-month FastStore build. From the multi-country rollout to the marketplace operator frontend.
Multi-country rollouts in weeks instead of months
VTEX can do multi-country out of the box. Laioutr uses VTEX's multi-currency and Sales Channel logic and delivers multi-storefront setups in which new country frontends go live in 4 to 6 weeks.
Marketplace operator frontends with seller profiles and multi-seller PDPs
You operate VTEX as a marketplace with multiple sellers. Laioutr connects the VTEX Marketplace API and renders seller profiles, multi-seller PDPs, filter-by-seller, and marketplace operator tools as standard components.
B2B portals with Negotiable Quotes, Sales Channels, and approval flows
VTEX B2B OMS delivers the complete workflows. Laioutr calls the GraphQL API directly and renders customer-group-specific frontends with quote negotiation, approval hierarchies, and sales-channel-specific assortments.
Multi-brand storefronts on one VTEX account instance
Multiple brands on one VTEX instance, with their own frontends, their own domains, a shared backend, and a shared marketplace and B2B configuration.
Replatforming from Store Framework or FastStore to Laioutr
An existing frontend stack (Store Framework legacy or FastStore) is to be replaced without touching the VTEX backend. Phased migration.
Greenfield storefronts on new VTEX projects
New VTEX project, clean slate. With Laioutr themes and the UI library, you go live in weeks instead of investing six months in a custom FastStore build.
Laioutr vs. VTEX FastStore
the honest composable comparison
VTEX FastStore is VTEX's official headless framework, Next.js-based, open source under Apache 2.0, with native VTEX IO integration and a performance-first architecture. Laioutr is a complete Frontend Management Platform with a visual builder, component library, and multi-backend support. Both work with VTEX. If you want a mature engineering team and deep IO-native integration, FastStore is the most fitting choice. If you want multi-country velocity and marketing self-service, you'll be more productive with Laioutr.
Compare differences | Laioutr FMP | VTEX FastStore |
|---|---|---|
Builder und Komponenten Was Sie aus der Box bekommen, mit Fokus auf Marketplace und Multi-Country. | ||
Visueller Page Builder Drag-and-Drop-Editor für Marketing- und Content-Teams. | Inklusive (Studio) Live-Preview, komponentenbasiert | Nicht enthalten Reine Code-Entwicklung in Next.js |
Marketplace-Komponenten Vorgefertigte UI-Bausteine für Seller-Profile, Multi-Seller-PDPs und Filter-by-Seller. | Enthalten Marketplace-Bausteine inkl. Seller-Frontends | Selbst bauen Marketplace-UI als Custom-Build |
B2B-Komponenten Quote-Frontends, Approval-UIs, Sales-Channel-spezifische Storefronts. | 70+ Komponenten B2B-Bausteine inkl. Quote- und Approval-UIs | Basis-Demo B2B-UI selbst aufbauen |
Themes und Vorlagen Startpunkt für neue Storefronts ohne Greenfield-Aufwand. | Vorgefertigte Themes Sofort einsatzbereit, voll erweiterbar | Starter-Templates Demo-Storefront als Starthilfe |
Hosting Wo das Frontend ausgeliefert wird und wer es betreibt. | Inklusive (EU-CDN) Laioutr Cloud, kein separater Deploy | Selbst hosten Vercel, AWS, eigene Infrastruktur |
Architektur und VTEX-Integration Wie eng die Integration in VTEX-Composable-Stack ist. | ||
Backend-Flexibilität Welche E-Commerce-Backends sich anbinden lassen. | Multi-Backend VTEX, Shopware, commercetools, weitere | Nur VTEX Lock-in zum VTEX-Stack |
VTEX-IO-Integration Wie tief die Anbindung an VTEX-IO und VTEX-spezifische Features ist. | Über API VTEX Storefront API plus Headless CMS | Native Tiefste VTEX-IO-Bindung |
Multi-Country und Multi-Currency Wie schnell neue Märkte rollen. | 4 bis 6 Wochen Multi-Storefront-Setup im Standard | Engineering-Sprints Pro Country ein Build-Projekt |
Performance und Core Web Vitals Wie viel Aufwand für Lighthouse-100-Niveau nötig ist. | Out of the box Lighthouse 100 als Default-Ziel | Out of the box Performance-First-Architektur |
BFSG und WCAG 3.0 Konformität mit Barrierefreiheitsstärkungsgesetz und WCAG 3.0. | Im Standard WCAG 3.0, BFSG, EN 301 549 | Eigenverantwortung Audit separat erforderlich |
Team und Wirtschaftlichkeit Wer mit der Plattform produktiv ist und was es Sie über die Zeit kostet. | ||
Lernkurve Wie schnell ein neues Teammitglied produktiv wird. | Niedrig Marketing onboardet in Tagen | Hoch Next.js, GraphQL, VTEX-IO |
Time-to-Launch Realistische Zeitspanne bis zum Live-Gang einer neuen Storefront. | Wochen Mit Themes und Komponenten | Monate 6 bis 9 Monate Build-Phase |
Ideales Team-Setup Wer mit der Plattform arbeiten kann und wer arbeiten muss. | Cross-funktional Marketing, Design und Dev gemeinsam | Engineering-only Next.js-Team mit VTEX-Erfahrung |
Total Cost of Ownership Software plus Engineering plus Wartung über 3 bis 5 Jahre. | SaaS (planbar) Hosting und Komponenten inklusive Preise ansehen | Open Source plus Engineering Hohe Build- und Wartungs-Kosten |
All data is based on publicly available information, insights from sales conversations with DACH e-commerce brands, and our own platform testing. As of: April 2026. VTEX features may have evolved since.
VTEX
When FastStore is the right choice
You have a dedicated Next.js team with VTEX experience (at least three engineers), you use many VTEX IO-native apps and deep IO integration is strategically central, you accept six- to nine-month build phases, marketing teams work primarily through tickets, and maximum code control matters more than time-to-launch. Classic use case: a marketplace operator with dedicated frontend engineering expertise and a deeply IO-integrated architecture.
LAIOUTR
When Laioutr is the right choice
You want multi-country rollouts in weeks instead of months, marketplace iterations should be free of marketing bottlenecks, marketing should build pages on its own, you need B2B components without a React sprint per workflow, total cost of ownership over 5 years is relevant, and BFSG compliance must be solved without a separate audit. Classic use case: a multi-country brand on VTEX that prioritizes fast rollouts and marketing velocity.
You don't have to do this alone. Our certified VTEX implementation partners have delivered VTEX frontend projects with Laioutr, from Store Framework migrations to FastStore replatformings.
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