What is Adjust?

Adjust is a mobile measurement and marketing analytics platform that tracks app installs, in-app events, and attribution across paid and organic channels. It connects ad network data with in-app behaviour to report which campaigns drive installs and post-install conversions. Adjust also provides fraud prevention tooling that filters invalid traffic from attribution data, keeping measurement accurate for performance marketing teams.

How it works

Adjust integrates via its SDK, which is embedded in a mobile app to capture install and event data, and via server-to-server postbacks that relay attribution signals to ad networks and CRM systems. For teams using the Agentic Frontend Management Platform in combination with a mobile storefront, Adjust attribution data can be fed into the Performance and Core Web Vitals dashboard to correlate paid channel performance with storefront engagement metrics. This gives marketing teams a joined view of acquisition cost and frontend behaviour.

Adjust with Laioutr

Adjust is planned for the Laioutr App Store. Once available, it will connect attribution and measurement data to the Performance and Core Web Vitals monitoring layer in Laioutr, enabling teams to monitor paid channel efficiency alongside frontend performance metrics from a single dashboard without manually merging data exports.

Related

Explore Agentic Frontend Management Platform.