What is Air360?

Air360 is a digital experience analytics platform that provides session replay, funnel analysis, and behavioural heatmaps for web storefronts without requiring manual event tagging. It applies automatic tracking to capture user interactions across page elements, enabling product and UX teams to diagnose conversion drop-offs and identify where users abandon flows. The tool is designed to reduce the instrumentation overhead typically associated with analytics platforms that require custom event taxonomies.

How it works

Air360 integrates via a JavaScript snippet added to the page and begins capturing interaction data automatically on page load. On the Agentic Frontend Management Platform, Air360 session and funnel data surfaces alongside the Performance and Core Web Vitals metrics, allowing teams to connect technical performance indicators with observed user behaviour patterns. When a new component or page layout is deployed in Laioutr, Air360 data provides immediate feedback on how users interact with the changed elements.

Air360 with Laioutr

Air360 is planned for the Laioutr App Store. Once available, it will connect to the Performance and Core Web Vitals monitoring layer in Laioutr, giving product and marketing teams a direct path from deployment event to behavioural analysis without exporting data to a separate analytics tool.

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