What is Airship?

Airship is a customer engagement platform specialising in push notifications, in-app messages, SMS, and email across mobile and web channels. It provides audience segmentation, automation workflows, and A/B testing for messaging campaigns, enabling teams to deliver timely, contextual communications triggered by user behaviour or scheduled events. Airship is used by consumer app publishers and commerce operators who manage high-volume direct messaging programmes.

How it works

Airship integrates via SDK for mobile apps and a JavaScript web push library for browser-based notifications. In a Composable Digital Experience Platform architecture, Airship messaging events can trigger or suppress content personalisation on the Laioutr-rendered storefront. The Content Management layer supplies content variables to Airship campaign templates, ensuring that in-app or push message copy aligns with the content currently live on the storefront. The Personalization layer provides the audience segment definitions that Airship applies to its message routing.

Airship with Laioutr

Airship is planned for the Laioutr App Store. Once available, it will connect to the Content Management and Personalization layers in Laioutr, enabling marketing teams to synchronise push notification campaigns with storefront personalisation without maintaining separate audience segment lists in each system.

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