What is Amplitude?

Amplitude is a product analytics platform that tracks user behaviour at the event level, enabling teams to analyse feature adoption, retention cohorts, conversion funnels, and user journey paths. It provides a query interface for ad hoc analysis and pre-built dashboards for product and growth metrics. Amplitude is used by product teams who need to understand how users interact with a product over multiple sessions, not just on individual page visits.

How it works

Amplitude integrates via a JavaScript browser SDK and a server-side API, capturing custom events and user properties that teams define according to their tracking taxonomy. On the Agentic Frontend Management Platform, Amplitude event data connects to the Performance and Core Web Vitals dashboard to correlate product feature usage with frontend performance metrics. When Laioutr deploys a new component or layout variant, Amplitude funnels show whether the change affects conversion paths without requiring a separate A/B test setup.

Amplitude with Laioutr

Amplitude is planned for the Laioutr App Store. Once available, it will connect to the Performance and Core Web Vitals monitoring layer in Laioutr, giving product and engineering teams a joint view of technical performance indicators and product usage data from a single integration point.

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