When your Magento 2 shop's Luma theme sits at a 5-second mobile LCP, the frontend question is on…
B2Bsellers
What is B2Bsellers?
B2Bsellers is a suite of B2B commerce extensions for Shopware, adding capabilities such as customer-specific pricing, quote management, approval workflows, and account hierarchy features that are not included in Shopware's standard edition. It is used by wholesale and manufacturing operators running Shopware who need to address the specific purchasing processes and pricing logic of business customers rather than end consumers.
How it works
B2Bsellers integrates directly into the Shopware backend, extending the data model and business logic while retaining API compatibility with the Shopware storefront API. On the Composable Headless Frontend, the additional B2B data objects exposed by B2Bsellers are consumed alongside standard Shopware API responses, with the B2B Growth Kit providing the campaign and segment tooling for B2B audience targeting. The Composable Digital Experience Platform layer manages the B2B-specific page layouts, account dashboards, and order-tracking views.
B2Bsellers with Laioutr
B2Bsellers is planned for the Laioutr App Store. Once available, it will connect the B2B data model from the Shopware-B2Bsellers stack to the Composable Headless Frontend component model and to B2B Growth Kit campaigns, giving B2B commerce operators a structured path to composable storefront architecture without losing the extended B2B functionality.