What is BigCommerce?

BigCommerce is a SaaS e-commerce platform that provides catalogue management, order processing, promotions, and multi-channel selling through a set of open APIs. Unlike closed platform models, BigCommerce is designed for headless implementations, meaning the commerce backend operates independently of the storefront presentation layer. Teams building a Composable Digital Experience Platform use BigCommerce as the transactional engine while managing the frontend separately.

How it works

BigCommerce exposes its commerce capabilities through GraphQL and REST APIs, which a Composable Headless Frontend consumes to render product listings, cart interactions, and checkout flows. Its multi-storefront feature allows a single BigCommerce instance to serve different brands or markets with distinct frontend implementations, relevant for teams operating a B2C Growth Kit across geographic regions. Catalogue, inventory, and promotion data stays in BigCommerce while the experience layer, including page layout and personalisation logic, is handled at the frontend level.

BigCommerce with Laioutr

BigCommerce is planned for the Laioutr App Store. Once available, it will connect with Laioutr's Composable Headless Frontend, giving teams a direct path to composable storefronts that draw product, pricing, and order data from BigCommerce without coupling the commerce logic to the presentation layer.

Related

Explore Composable Digital Experience Platform · B2C Growth Kit.