What is Bynder?

Bynder is a digital asset management platform, categorised as pim-dam, used by marketing and e-commerce teams to store, organise, and distribute brand and product assets at scale.

How it works

It provides a centralised asset repository with metadata tagging, version control, and rights management, and exposes assets via an API for consumption by connected frontend and content systems.

Bynder with Laioutr

Bynder is coming soon to the Laioutr App Store. Once available, it will connect to the Composable Digital Experience Platform as the asset source for the Content Management layer, ensuring that approved brand assets flow automatically into the frontend. Multi-Brand and Multi-Market setups will benefit from Bynder's collection-based organisation across multiple brand identities.

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