When your Magento 2 shop's Luma theme sits at a 5-second mobile LCP, the frontend question is on…
CleverReach
What is CleverReach?
CleverReach is a German email marketing platform used by mid-market and enterprise teams to design, send, and analyse email campaigns. It provides list management, segmentation, automation workflows, and deliverability tooling within a GDPR-compliant, EU-hosted infrastructure. For teams running content operations on a Composable Digital Experience Platform, CleverReach handles the email distribution channel while the content and audience data stay within EU data boundaries.
How it works
CleverReach connects to contact lists and CRM data via API and native integrations, allowing segments built from website behaviour, purchase history, or CRM attributes to drive targeted email sends. Automation workflows trigger campaigns based on events or time conditions, and reporting surfaces open rates, click patterns, and conversion attribution. Teams using Content Management workflows can feed approved content directly into CleverReach templates, keeping brand consistency between on-site content and email communications.
CleverReach with Laioutr
CleverReach is planned for the Laioutr App Store. Once available, it will integrate with Laioutr's Personalization and Content Management capabilities, enabling teams to align email campaign content with the personalised on-site experiences their audiences receive through composable storefronts and landing pages.